Canon EF 24-70mm f/4L IS USM Zoom Lens In Stock (Limited Quantity) January 4, 2013 Canon News 7 Comments Tweet Share Plus one Adorama has the Canon EF 24-70mm f/4L IS USM Zoom Lens in stock and ready to ship for $1499 (click here). Limited quantity. Free shipping in the US. 24-70mmIS Related Posts Storm chasing photographer captures “the most beautiful weather phenomenon” https://vimeo.com/130465665 Storm chaser and photographer Nicolaus Wegner made "Art of the Storm", a jaw-dropping time-lapse… Canon’s LeakGate: Canon JP announcement After Canon USA publishing a quality issue announcement regarding the light-leaking issue of the 5D… Summer Of Photography Giveaway: Win a $150 voucher and 5 Free Books with RockyNook! Edit: Apologies, there was a typo in the title; it's 5 free books, not 6. Summer… [In-Stock] Canon EF 40mm f/2.8 STM And BG-E11 (5D3 Battery Grip) Ready To Ship Both the brand new EF 40mm f/2.8 STM pancake lens and the BG-E11 (the battery… AG So why would you buy this lens when the 24-105mm f/4 L IS is cheaper. Has Canon lost it’s mind? Andy Smaller Lighter Better image quality Better IS (especially when used close up) Macro function (good enough that you don’t need to buy a separate macro lens) The 24-105 is not being discontinued anyway so there’s really nothing to complain about. Klaus1a5 sorry andy but your are a marketing victim. the macro function is pretty useless.. sure not good enough to replace a real macro lens. you have to come as near as 2 inches for macro shots. that will make flash photography difficult (shadows from the lens) and most critters will not allow you to come that close. even photographing flowers will be difficult. you must be very carefull not to have shadows from the lens. it´s for the feature list but not very usefull. Andy Of course the dedicated 100mm macro will be better for macro but you can’t deny benefits of having the functionality of 2 lenses in one. AG The main point is that Canon has lost it’s mind, since the 24-105 is excellent. These improvements should have been on a Mark II version of the 24-105mm. This is just a ploy to get new comers to spend more money. Andy What kind of new comer spends that much on a lens? Bob B. This is interesting…I am reading that the IQ on the 24-105 is the same or better than this new lens… If that is so…your get more reach at 105mm and the older lens with more to offer is at least $600 cheaper??? Perplexing.