Canon Professional Services Keeps Professional Sports Photographers Ready For Action at Rio 2016

Canon is ready for the Olympics in Brasil. Press release:

MELVILLE, N.Y., August 3, 2016 – Canon U.S.A., Inc., a leader in digital imaging solutions, will be bringing their service and support expertise to Brazil to help maximize the uptime and performance of its users’ professional imaging equipment. From pro DSLR cameras and EF lenses to broadcast television lenses, Canon’s award-winning service and support staff will be providing preventative maintenance and repairs to help professionals who have put their trust in Canon imaging equipment.

Canon’s team of over 70 highly trained technicians and support staff will be in Brazil for nearly a month to support professional photographers and broadcasters, just as they do throughout the year. Canon Professional Services (CPS) is set to provide comprehensive equipment maintenance and repairs, extensive equipment loans and expert technical support.

Don’t miss the pictures below, and stare at the arsenal of lenses :-)

Update: added the video below (source: PetaPixel).

“Canon is proud to offer professional photographers and broadcasters high quality image-making solutions that are thoughtfully designed and versatile so that they can capture sharp, clear, detailed images and video,” said Elizabeth Pratt, director, Professional Client Development and Support, Canon U.S.A. “Knowing that iconic images will be captured, seen and shared by people around the world really drives Canon to provide professionals with not only high quality equipment but the customer support they need to help ensure they never miss a beat if anything happens to their equipment.”

Canon EOS DSLR cameras and EF lenses are the camera and lenses of choice of a majority of the top U.S.-based news agencies and professional sports photographers.

The Associated Press will be using Canon cameras and lenses exclusively, including cameras which are integrated with advanced robotics systems. The robotic camera systems can be mounted both in the rafters high above a field of play and underwater in pools, all fully controlled remotely over a network. “High-speed and high-performing digital imaging solutions like the EOS-1D X Mark II camera and L-series EF lenses are key to our team’s success,” said Santiago Lyon, vice president and director of photography, Associated Press. “Canon provides innovative technology and world-class optics that give us the solutions we need to create compelling images.”

A majority of Reuters photographers from around the world will be using Canon DSLR cameras and lenses and trust Canon products and award-winning support team to keep them up and running. “Photographing large sporting events for thousands of news outlets and an audience of billions requires meticulous planning and technical resilience. The staff and engineers from CPS help ensure that the Canon cameras used by the world’s top sports photographers receive precision treatment that allows them to take pictures that capture key moments and illustrate the spirit of competition,” said Kevin Coombs, editor-in-chief for Thomson Reuters.

The Canon EOS-1D X Mark II DSLR camera and ultra-wide zoom EF 11-24mm f/4L USM lens were selected to be used for Getty Images’ new high-tech, remote-controlled underwater robotic system. The camera provides Getty Images with a fully networkable solution that features precise white balance, a blazing fast frame rate and impressive low-light capabilities, which make the camera ideal for capturing fast action. When combined with the durable and rugged EF 11-24mm f/4L USM lens, the system will allow Getty Images to capture images at extremely wide perspectives with incredible sharpness and minimal distortion from the center of the image to the periphery, all across the entire zoom range. “As the world’s leading visual communications company, we believe that our world class sports photographers must have the most up-to-date photographic technology that empowers them to do their job, and to do it exceptionally well. Getty Images is using Canon’s EOS-1D X Mark II cameras and EF 11-24mm f/4L USM lenses in a unique, remotely-controlled underwater camera system that gives us the flexibility to follow and capture action from beneath,” said Ken Mainardis, vice president of Sport at Getty Images. “We recently used the new underwater system and the images were remarkable. We’re looking forward to using our Canon gear to capture more fantastic underwater imagery.”

“The European Pressphoto Agency (EPA) will have a photographic team of 40 capturing incredible moments. Months ago, EPA’s entire U.S. contingent switched over to the Canon EOS System,” explained Gernot Hensel, EPA’s long-standing head of sports and deputy editor-in-chief. “The EPA team is comprised of colleagues from all over the world, and the majority of them will be using Canon equipment, including robotic systems, to capture the action.”

Simon Bruty, an award-winning sports photographer and Canon Explorer of Light is one of the best sports photographers in the world. “As a professional photographer, I have to be able to capture every moment of the action because a hundredth of a second can mean the difference between capturing or missing the winning moment or race finish, and Canon cameras, like the new EOS-1D X Mark II, deliver the stunning image quality and speed I need while working,” said Mr. Bruty. “The 14 frames per second that the EOS-1D X Mark II camera can capture, which enables over 12 seconds of continuous RAW shooting without buffering, means that I could shoot an entire 100 meter dash without taking my finger off of the shutter release. If I shot in JPEG mode and have a large enough memory card, I could do it for the entire 2+ hours of a marathon race!”

For more information about CPS: http://www.cps.usa.canon.com/

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact [email protected].

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.