Canon To Focus On High End Cameras And DSLRs (According To Canon India)

The Hindu Business Line reports that

Canon India has plans to move up the value chain by focusing on high-end cameras and the digital SLR category due to flat growth rates in the Rs 2,000-crore compact camera segment.

Apart from poor consumer sentiment, the onslaught of smart phones (with in-built cameras) has been the primary reason for compact cameras facing stagnant sales. Canon’s strategy is now to go beyond the entry-level cameras and woo buyers with better picture technology through its high-end and professional cameras priced Rs 10,000 to Rs 25,000, going up Rs 4 lakh.

Alok Bharadwaj, Senior VP, Canon India said, “There is going to be a shift in our strategy. Today, nearly 30 per cent of our sales come from the entry-level segment, but going forward the contribution will go down to 10 per cent. There will be a shift in focus towards high-end cameras and the new brand ambassador Anushka Sharma will help in creating awareness about the quality of the pictures versus that on smart phones.” […]

There is more to read. This is Canon India, don’t know if what was said applies globally to Canon.