Canon To Focus On High End Cameras And DSLRs (According To Canon India)
Canon’s recently announced EOS 6D
The Hindu Business Line reports that
Canon India has plans to move up the value chain by focusing on high-end cameras and the digital SLR category due to flat growth rates in the Rs 2,000-crore compact camera segment.
Apart from poor consumer sentiment, the onslaught of smart phones (with in-built cameras) has been the primary reason for compact cameras facing stagnant sales. Canon’s strategy is now to go beyond the entry-level cameras and woo buyers with better picture technology through its high-end and professional cameras priced Rs 10,000 to Rs 25,000, going up Rs 4 lakh.
Alok Bharadwaj, Senior VP, Canon India said, “There is going to be a shift in our strategy. Today, nearly 30 per cent of our sales come from the entry-level segment, but going forward the contribution will go down to 10 per cent. There will be a shift in focus towards high-end cameras and the new brand ambassador Anushka Sharma will help in creating awareness about the quality of the pictures versus that on smart phones.” [...]
There is more to read. This is Canon India, don’t know if what was said applies globally to Canon.
David
7 months ago |Truly this is the direction Canon should be moving too. I see a lot of people taking precious family pictures on their mobile devices. I love my iPhone, but does it’s camera offer the quality of a DSLR, heck no. But for a point and shoot, it offers comparable images. Though there is no true zoom on a camera for the most part. I also believe Canon is starting to listen to it’s customers. I just think they have had some internal issues. But the bottom line is they need to listen to it’s customers on what we want to buy. I would love to see Canon send me a survey on what kind of camera I want to see them develop. The only surveys I get from them is how their website looks. I don’t care about their website.
Canon are you listening?????
AG
7 months ago |The real reason they are losing money and market share is due to poor execution on key products ranging from Powershot to EOS. Going more expensive while the global economy is hurting will be a loser move.