Canon USA press release:
Canon Promotional Night at Yankee Stadium Educates Fans about Keeping Children Safe and the Power of Using Digital Photos to Help Locate Missing Children
MELVILLE, N.Y., June 25, 2013 – For the 10th consecutive year, Canon U.S.A., Inc., a leader in digital imaging solutions, the National Center for Missing & Exploited Children (NCMEC) and the New York Yankees are teaming up on Tuesday, June 25, 2013, for Canon’s annual promotional night at Yankee Stadium. The New York Yankees will be taking on the Texas Rangers, and during a pre-game ceremony, Canon and NCMEC will celebrate their continued efforts to help keep children safe and bring missing children home.
The pre-game ceremony will take place on the field at 6:45 p.m., where Eliott Peck, senior vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., will present John Walsh, co-founder of NCMEC, with a check that represents the cumulative total of monetary and product donations Canon assisted in raising in 2013. Additionally, the first 18,000 fans who enter the stadium will be given Canon and Yankees branded baseball hats.
“It is important for the public to be educated about child safety and how updated digital photos play a large role in increasing the likelihood of recovering missing children,” said Joe Adachi, president and CEO, Canon U.S.A. “We have been working with the National Center for Missing & Exploited Children for 16 years and are honored to be able to celebrate our successes with the New York Yankees for the last decade.”
The long-standing partnership between Canon and NCMEC has helped to educate the public about the issue of missing and exploited children. The Canon4Kids program seeks to raise public awareness about the role photographs play in the recovery of missing children. As part of the Canon4Kids program, Canon has donated more than 2,200 pieces of equipment – including digital cameras, fax machines, printers and scanners – which have been distributed to law enforcement agencies in all 50 states, Puerto Rico and Guam. The Canon4Kids program also distributes photos of missing children through public service announcements and 862 of the children featured over the years have been recovered through this or other efforts. More information about the Canon4Kids program can be found at www.usa.canon.com/Canon4Kids.
“Canon has been a dedicated partner of the National Center for Missing & Exploited Children for 16 years, providing its financial support, technology and time,” said John Ryan, president and CEO of NCMEC. “I know that Canon’s commitment to child safety has helped save lives and reunite families, and I look forward to many more years of working together.”