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October 21, 2014
Posted in News

Canon ‘See Impossible” Campaign – Canon Answers 5 Questions

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Do you remember Canon’s See Impossible campaign (and all the sarcasm that followed)?

Brandchannel interviewed Michael Duffett, VP and general manager of marketing at Canon USA about the campaign.

Some excerpts:

bc: While the “See Impossible” campaign has drawn interest from a broader audience, it might be harder to engage your core audience, who focus (so to speak) on core product features and want groundbreaking innovation. How do you balance the two? And moving forward, how do you hope to message towards these die-hard fans who were perhaps expecting more from the countdown?

Duffett: This is a corporate brand effort designed to broaden awareness of the variety of businesses and solutions that Canon is engaged in. With Canon See Impossible we are making the commitment to never stop innovating across any of our businesses, including the photography products we have been historically known for […]

And…

bc: The new microsite is almost devoid of the stunning imagery and photography we have come to expect from Canon branded content. Was this intentional as a kind of blank canvas for customers’ creativity? Can you speak to the absence of photography and imagery in your new visual identity?

Duffett: We purposely took a different approach for seeimpossible.usa.canon.com than some of our other sites. Because it is a brand site, not a photography site, we focused on telling lesser-known stories of customers who are already using Canon technology in innovative ways.  And we will continue to highlight those stories in a unique visual style that doesn’t rely completely on photography […]

What do you think? Read the interview at brandchannel.

See Impossible

[via Brandchannel]

October 21, 2014
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Posted in News

Behind-The-Scenes of ‘Stand With Me’ (EOS C100 and Canon Lenses)

Watch ‘Stand With Me’ – a film about child slavery – with co-directors Patrick Moreau and Grant Peelle revealing why they shot it with EOS C100 cameras and Canon lenses.

October 20, 2014
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Posted in News

Tamron Announces Development of Fast And Image-Stabilized SP 15-30mm f/2.8 Di VC USD Ultra-Wide Angle Lens (world’s first in this category)

SP 15-30mm f/2.8 Di VC USD

Found via DicaHub (translated)

Press release:

Tamron announces development of F/2.8 fast ultra-wideangle zoom lens with VC (Vibration Compensation), world’s first in its category

XGM (eXpanded Glass Molded Aspherical) element and LD (Low Dispersion) glass elements deployed in the front group ensures outstanding image depicting performance. Proprietary eBAND coating coupled with improved BBAR coating efficiently reduces ghosting and flare inherent to wideangle focal lengths to an absolute minimum.

September 12, 2014, Saitama, Japan. – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, announces development of a new ultra-wideangle zoom lens for full-frame DSLR cameras with a fast F/2.8 aperture and VC (Vibration Compensation), the world’s first in its category. The price and launch date are to be determined. The lens will be showcased at the Tamron booth at Photokina 2014, September 16- 21, 2014 in Cologne, Germany (Photokina Booth Number: Hall 4.2 D10 – E19).

Read the rest of this entry →

October 19, 2014
Posted in News

Behind-The-Scenes on Top TV Show ‘Homeland’ (why they use Canon cameras)

The cinematographers behind ‘Homeland’ reveal how Canon EOS-1D C and EOS 5D Mark III DSLRs and Cinema EF lenses have helped give the hit TV show its look. Video at CPN.

October 19, 2014
Posted in News

Ouch! Football Player Falls On Sideline And Destroys A Canon L Telephoto Lens

That’s what you might call bad luck. For the Photographer. The player landed on top of what looks to be either a Canon EF 500mm f/4L or an EF 400mm f/2.8L lens mounted on a Canon EOS-1D X. The photographer is ok, the lens broken in 2 parts.

[via Photography Bay | video via FanSided GIF]

October 18, 2014
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Posted in Deals, News

Special Canon Powershot G7 X Kit Shipping From Canon Store (with Leather case, Sandisk 32GB, Strap)

Powershot G7 X

The Canon Direct Store has the Powershot G7 X in stock and ready to ship. They offer a special kit with a quality leather case, a leather strap, and a Sandisk 32GB SDHC Card Class 10 memory card. The special kit is sold for $699, that’s the same price Amazon asks for the G7 X alone.

October 17, 2014
Posted in News

YONGNUO Flash Speedlite YN600EX-RT Available At eBay ($188)

YN600EX-RTYN600EX-RT

The YN600EX-RT, a Canon compatible strobe, and a strobe compatible with Canon’s new 2.4GHz RT radio system featured on the Canon  Speedlite 600EX-RT, is available on eBay. The Yongnuo YN600EX-RT sells for $188, the Canon Speedlite 600EX-RT for around $500. The Yongnuo is remarkably similar to the Canon equivalent.

[via DIYPhotography]

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