SIGMA 70mm F/2.8 DG MACRO ART lens development announcement

Sigma 70mm F/2.8

Release date and price of the Sigma 70mm f/2.8 are not known yet.

Development announcement of SIGMA 70mm F/2.8 DG MACRO | Art

The SIGMA Corporation is pleased to announce the development of the first macro lens in the Art line, SIGMA 70mm F/2.8 DG MACRO | Art.

In recent years, macro lenses in the standard range have tended to employ inner focusing with the goal of maximizing autofocus speed. In contrast, the new SIGMA 70mm F/2.8 DG MACRO | Art lens is designed to prioritize optical performance, fulfilling the demanding image quality requirements that define the Art line. In the standard to mid-telephoto range, it delivers stunning resolution and incredible clarity that greatly exceed expectations for a macro lens. The coreless DC motor further enhances image quality, while an optimized algorithm helps offer extremely smooth autofocus performance for a weightier, high-performance lens. Photography enthusiasts will recall a certain legendary, razor-sharp macro lens—the SIGMA MACRO 70mm F2.8 EX DG—and be glad to learn it is available in a new form, updated with outstanding Art line quality.

SIGMA 105mm F/1.4 DG HSM ART development announcement

Sigma 105mm F/1.4

Release date and price of the Sigma 105mm f/1.4 are not known yet.

Sigma press release:

Development announcement of SIGMA 105mm F/1.4 DG HSM | Art

The SIGMA Corporation is pleased to announce the development of the SIGMA 105mm F/1.4 DG HSM | Art, the longest focal length of the F1.4 Art series.

Since introducing its first SIGMA Global Vision F/1.4 lens in 2012, the 35mm F1.4 DG HSM | Art, SIGMA has been adding wide-aperture F1.4 options to the lineup. Now, with the introduction of the new 105mm F/1.4 DG HSM | Art, SIGMA offers a total of nine lenses with F1.4 brightness, including six for full-frame cameras and three for APS-C cameras. SIGMA has designed all of these lenses to offer minimal optical aberration and deliver incredible resolution and stunning contrast. Boasting the longest focal length of the F1.4 Art line lenses, the new lens combines outstanding resolution with a beautiful bokeh effect. Designed with great care to ensure that both the in-focus and out-of-focus areas of the photograph are equally satisfying to the eye, this lens is truly a “bokeh master.” The SIGMA 105mm F1.4 DG HSM | Art has earned its place as the flagship of the F1.4 Art line lenses, prioritizing image quality above all to fulfill the promise of the line, delivering truly amazing optical performance.

Canon EOS 4000D announced – world’s most inexpensive DSLR will be the Rebel T100 in USA

Eos 4000d

This may be the most inexpensive DSLRs of all times, the EOS 4000D.

Pre-order the Canon EOS 4000D in Europe

Canon Deutschland | Canon UK | Park Cameras UK | Canon Italia | Wex Photo Video 

Canon Europe press release:

Step up to effortless DSLR storytelling with Canon’s new EOS 2000D and EOS 4000D cameras

London, UK, 26th February 2018 – Canon Europe today unveils the launch of the EOS 2000D and EOS 4000D, Canon’s latest entry-level DSLR cameras. With a wide range of practical and easy to use features, these new cameras cater to the storytelling needs of individuals taking their first steps into interchangeable lens photography and those wanting to create superbly detailed DSLR quality pictures and cinematic Full HD movies with ease.

The newest additions to Canon’s entry-level DSLR range, the EOS 2000D and EOS 4000D have been designed for people who seek out new experiences and want to share their adventures seamlessly to social media. The cameras’ powerful combination of APS-C sensor technology, DIGIC 4+ image processor, seamless Wi-Fi connectivity and straightforward in-camera feature guides enable stories to be captured and shared with highly detailed photos and Full HD movies.

With the EOS 2000D featuring a new 24.1 Megapixel APS-C sensor, and the EOS 4000D using an 18 Megapixel APS-C sensor, each camera allows for compelling storytelling with superb control over depth of field for beautifully blurred image backgrounds. Shooting rich, atmospheric photos during night-time adventures is also made possible with both models capable of low light shooting up to ISO 6400, expandable to ISO 12800.

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Canon announce the Speedlite 470EX-AI, world’s first flash with Auto Intelligent Bounce Technology

Canon Speedlite 470EX-AI

 Canon announced the Speedlite 470EX-AI, the world’s first flash featuring Auto Intelligent (AI) Bounce technology.

Pre-orders for the Canon Speedlite 470EX-AI are open at $339 at B&H Photo | Adorama

 

Pre-orders for the Canon Speedlite 470EX-AI are open at $339 at B&H Photo | Adorama

Canon press release:

World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced From Canon

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., February 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99**. For more information please visit, usa.canon.com.

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Here is the Canon EOS M50, announcement, pre-orders, hands-on, and more

Eos M50

EOS M50 at a glance:

  • 24.1MP APS-C CMOS Sensor
  • DIGIC 8 Image Processor
  • 2.36m-Dot OLED Electronic Viewfinder
  • 3.0″ Vari-Angle Touchscreen LCD
  • UHD 4K and HD 720p120 Video Recording
  • Built-In Wi-Fi with NFC, Bluetooth
  • Dual Pixel CMOS AF
  • ISO 100-25600, Extended ISO 51200
  • Combination 5-Axis Image Stabilization

Canon announced the EOS M50, the company’s first mirrorless camera shooting 4K video. Pre-order are open, starting at $779 for the body only option. The Canon EOS M50 will ship March 23, 2018.

Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama | Amazon

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video | Amazon UK

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia

 


First impression at DPReview. hands-on by Photography Blog, sample photos at ePhotozine.

The press release after the videos.

 


Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia


Canon EOS M50 press release:

New Additions to the Canon EOS Family include EOS M50 and EOS Rebel T7

MELVILLE, N.Y., February 25, 2018 – Upgrading from a smartphone camera to an entry-level interchangeable lens camera (ILC) can be considered to some people a daunting task. Canon U.S.A., Inc., a leader in digital imaging solutions, supports those looking to advance their skills by continuously developing and evolving its gear. Today, the company announced their latest additions to its all-encompassing lineup of digital cameras: the EOS M50 Interchangeable Lens Camera, the first Canon EOS M-series camera with 4K video recording which is four-times the size of full HD 1080, and the EOS Rebel T7, the latest addition to the wildly popular EOS Rebel line of entry-level DSLR Cameras, with an upgraded CMOS sensor to deliver sharp, high-resolution images to capture life’s key moments.

For photographers actively seeking to upgrade their skills, the EOS M50 is an all-around, entry-level camera with an extensive list of user-friendly features that encourages users to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a 24.1MP APS-C CMOS sensor resulting in less noise and high definition in low-light situations, and the capability of recording 4K video, the EOS M50 will capture crisp, photographic expressions in various situations.

“Our core goal when developing new entry-level interchangeable lens cameras for our consumers is to meld high-quality features and usability together. In listening to our customers, we believe we have achieved this goal with both the EOS M50 and EOS Rebel T7, ” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With enhanced features for photographers of all skill levels to enjoy, both cameras demonstrate Canon’s commitment to developing and manufacturing best-in-class quality imaging solutions.”

Additional features of the EOS M50 include:

  • New DIGIC 8 Image Processor
  • HD 120p High-frame video rate
  • Built-in OLED Electronic Viewfinder with Touch and Drag Autofocus
  • Vari-Angle LCD touchscreen
  • Wi-Fi*, NFC** and Bluetooth connectivity***
  • Automatic image transfer to compatible devices while shooting*
  • New Silent Mode

The EOS Rebel T7 DSLR camera, featuring an upgraded CMOS sensor of 24.1 megapixel resolution, is the successor to the EOS Rebel T6. Offering easy sharing of high-quality photos and videos on social media sites, the EOS Rebel T7 provides continuous shooting up to 3.0 frames per second (fps), a nine-point autofocus system and a three-inch LCD monitor, offering users a multitude of options to capture and share life’s important moments.

Additional features of the EOS Rebel T7 include:

  • Built-In Wi-Fi* and NFC** connectivity
  • Scene Intelligent Auto Mode
  • Optical View Finder

For an additional cost, both products are also eligible for the reliable protection of CarePAK PLUS, Canon’s optional service plan, which includes accidental damage protection and Image Recovery, designed to retrieve irreplaceable images or videos otherwise lost or corrupted. CarePAK PLUS, along with all Canon camera service plans, is performed exclusively by Canon’s renowned service and support team.

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