Canon Celebrates The 25TH Anniversary Of The EOS Rebel SLR Camera Line With Launch Of “Rebel With A Cause” Initiative
Canon celebrates 25 years since the first Canon EOS Rebel camera hit the market. Press release:
Canon U.S.A. Celebrates The 25TH Anniversary Of The EOS Rebel SLR Camera Line With Launch Of “Rebel With A Cause” Initiative
Profiling Modern Day Rebels Including Daredevil Nik Wallenda and Music Producer Swizz Beatz, “Rebel With A Cause” Campaign Filmed Entirely with Canon EOS Rebel T6i DSLR Cameras
MELVILLE, N.Y. — Celebrating 25 years since the introduction of Canon’s first EOS Rebel SLR camera, Canon U.S.A., Inc., a leader in digital imaging solutions, is pleased to honor this milestone by introducing its new “Rebel With A Cause” campaign. In 1990, the iconic “Image is Everything” campaign introduced the Canon EOS Rebel, an SLR camera born with a cause — to put the power of pro photography into the hands of the public and level the playing field forever. 25 years later, Canon launches “Rebel With A Cause,” embarking on a journey to follow modern day rebels who challenge convention in their own unique way, capturing their causes through the eye of a Canon EOS Rebel DSLR. “Rebel With A Cause” will invite people into their worlds, celebrating the imagery that makes their causes shine and motivating others to join their movements.
The campaign kicks off today featuring American daredevil Nik Wallenda followed by GRAMMY® Award winning record producer Swizz Beatz.