Fujifilm GFX 50s not worth the extra money over a full-frame DSLR, says DPReview

Fujifilm GFX 50s Not Worth The Extra Money Over A Full-frame DSLR, Says DPReview

Fujifilm GFX 50s at a glance:

  • 51.4MP 43.8 x 32.9mm CMOS Sensor
  • X-Processor Pro Image Processor
  • Removable 3.69m-Dot OLED EVF
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • 117-Point Contrast-Detection AF System
  • Extended ISO 50-102400, 3 fps Shooting
  • Full HD 1080p Video Recording at 30 fps
  • Multi Aspect Ratio Shooting
  • Film Simulation Modes
  • Weather-Sealed Magnesium Alloy Body

This will come as shock for the many Fuji fans. The latest Fuji product, the medium format, mirrorless Fujifilm GFX 50s, is not worth the extra money you have to pay over a full-frame DSLR. That’s what photographic authority DPReview says.

Our friends at Fuji Rumors summed it up:

  • Low Light noise performance: Current Full Frame systems offer faster lenses than the GFX, so you’ll get less low light noise with FF. Moreover the FF sensor technology like Sony’s back-illumited sensor allows to catch up with MF since “sensor is better able to use the light projected onto it
  • Base ISO Dynamic Range: The Nikon has the ISO 64 mode. “Each pixel can hold more total charge before clipping, relative to equally-sized pixels on any other sensor in a consumer camera. That means it can tolerate a longer exposure at ISO 64, longer enough (at least 2/3 EV, or 60% more light) to capture as much total light as the 68% larger sensor in the GFX 50S exposed at its base ISO (100). […] noise performance at ISO 64 rivals many current medium format cameras their base ISOs
  • Shallow Depth-of-Field: The GFX lenses are not as fast as the fastest FF lenses, so they have less shallow DOF
  • Resolution: Resolution-wise, they simply can’t imagine anything better than the Canon 5DS R paired with truly stellar lenses. However, they also add that “larger sensors will always tend to out-resolve smaller sensors with equivalent glass. And so this is the area where we most expect to see an advantage to the Fujifilm system, especially over time as we approach 100MP, and beyond. It’s probably easier for a F1.8 prime paired with the GFX 50S to out-resolve a F1.4 prime on a 5DS R when both systems are shot wide open, but whether that will be the case (or if Fujifilm will even make a F1.8 or brighter prime for the system) remains to be seen. I certainly don’t think it would be a cheap combination.”

As you can see, the available ecosystem (i.e. lenses!) plays an important role for DPreview’s reviewer. I guess that must hurt for some people. Being a medium format camera, the Fujifilm GFX 50s comes with a corresponding price tag, $6,499. The price of the full-frame Canon EOS 5Ds is below $3000, and you can use some of the world’s best lenses, so it isn’t difficult to understand why DPReview gave such a statement.

Canon EOS 5D Mark IV getting C-Log via firmware update? [CW4]

Canon EOS 5D Mark IV Getting C-Log Via Firmware Update? [CW4]

Canon EOS 5D Mark IV: Amazon | B&H Photo | Digitalrev | eBay | Adorama | Canon USA

At a glance:

  • 30.4MP Full-Frame CMOS Sensor
  • DIGIC 6+ Image Processor
  • 3.2″ 1.62m-Dot Touchscreen LCD Monitor
  • DCI 4K Video at 30 fps; 8.8MP Still Grab
  • 61-Point High Density Reticular AF
  • Native ISO 32000, Expanded to ISO 102400
  • Dual Pixel RAW; AF Area Select Button
  • Dual Pixel CMOS AF and Movie Servo AF
  • 7 fps Shooting; CF & SD Card Slots
  • Built-In GPS and Wi-Fi with NFC

If true this is great news for all videographers. Canon may soon add C-Log to the Canon EOS 5D Mark IV’s feature set, that’s what rumors suggest. It fits with a previous rumor stating new features will be added to the EOS 5D Mark IV via firmware.

The new firmware, and hence C-Log on the EOS 5D Mark IV could be announced immediately before NAB 2017 in Las Vegas, USA, happening in April 2017.

While it’s still a rumor, it will likely cause some excitement among videographers. I just wonder why Canon isn’t delivering certain features from the beginning instead of adding them later via firmware.

Stay tuned, we keep you posted…

The Utsunomiya lens factory is where all Canon L lenses are made



Both DPReview and Imaging Resource had the rare opportunity to visit Canon’s primary lens factory. The Utsunomiya lens factory – about 80 miles north of Tokyo – is where Canon assembles all its “L” lenses. Both articles offer a pretty interesting journey into the Utsunomiya lens factory, accompanied by plenty of pictures and insights. Definitely worth to have a look.

DPReview also posted an interview with Canon execs taken at the Utsunomiya lens factory. Some excerpts from the interview:

What percentage of L lenses are manufactured in the Utsunomiya lens plant?

Because this is the ‘mother’ factory, 100% of L lenses are made here.

How many different lenses can be manufactured simultaneously in this plant?

Basically, we create all lenses every day [including L-series EF, Cinema EOS and broadcast]. The only exception is some of the broadcast lenses.

Which lenses in particular are the most difficult to manufacture and why?

Any large super telephoto lenses because of the size of the glass elements. In terms of skill required for lens assembly: the TV broadcast lenses are most difficult.

How many lenses are produced at this lens plant every year, both in terms of types of lenses and total units?

We do not disclose total production for this plant. That said, Canon has produced a total of 120 million lenses over the years. Of course, many of those are kit lenses, which are not produced here, but in our facility in Taiwan.


Meet Guetzli, the image compression algorithm that might change the shape of the Internet


Google developed Guetzli, a new JPEG encoding algorithm. What’s special with it? The algorithm, which btw is open source, is able to compress a JPG file without loss of image quality and to cut its size by 35% (again: it’s lossless).

Guetzli is a JPEG encoder that aims for excellent compression density at high visual quality. Guetzli-generated images are typically 20-30% smaller than images of equivalent quality generated by libjpeg. Guetzli generates only sequential (nonprogressive) JPEGs due to faster decompression speeds they offer.

From the Google Research Blog:

Guetzli [guɛtsli] — cookie in Swiss German — is a JPEG encoder for digital images and web graphics that can enable faster online experiences by producing smaller JPEG files while still maintaining compatibility with existing browsers, image processing applications and the JPEG standard. From the practical viewpoint this is very similar to our Zopfli algorithm, which produces smaller PNG and gzip files without needing to introduce a new format, and different than the techniques used in RNN-based image compression, RAISR, and WebP, which all need client changes for compression gains at internet scale.

The visual quality of JPEG images is directly correlated to its multi-stage compression process: color space transform, discrete cosine transform, and quantization. Guetzli specifically targets the quantization stage in which the more visual quality loss is introduced, the smaller the resulting file. Guetzli strikes a balance between minimal loss and file size by employing a search algorithm that tries to overcome the difference between the psychovisual modeling of JPEG’s format, and Guetzli’s psychovisual model, which approximates color perception and visual masking in a more thorough and detailed way than what is achievable by simpler color transforms and the discrete cosine transform. However, while Guetzli creates smaller image file sizes, the tradeoff is that these search algorithms take significantly longer to create compressed images than currently available methods.

It’s easy to figure out how big of an impact this will make for the Internet. The algorithm may literally reduce the size of the Internet, and that’s no joke.


20×24 pixel zoomed areas from a picture of a cat’s eye. Uncompressed original on the left. Guetzli (on the right) shows less ringing artefacts than libjpeg (middle) without requiring a larger file size (Image © Google)

You may try out Guetzli on your own, it’s free and available on GitHub. It’s compatible with all browsers and image processing applications, and obviously it’s compatible with the JPEG standard.

What about the name? You’ve seen above that it is Swiss German for cookie. The project was born out of Google Research’s Zurich office.

[via Google Research Blog]

Canon UK launches new merchandise collection to celebrate 30 years of EOS system

eos system

Canon exploring new market domains, starting selling t-shirts and umbrellas? Canon UK announced a new merchandise collection to celebrate the 30th anniversary of the EOS system.

Press release:

United Kingdom, Republic of Ireland, 17th March 2017 – For the first time ever, Canon UK is launching a range of branded clothing and accessories. From vintage camera t-shirts to umbrellas and bibs, you can get fully kitted out this spring.

A selection of the new merchandise has been designed to celebrate the 30th anniversary of the EOS system and features cameras from the EOS archive. Plus, the vintage series includes designs from the original Canon camera “Kwanon” logo, first introduced in 1934.

The new collection includes clothing such as t-shirts, jackets, sweaters and hoodies, as well as accessories like umbrellas, baby bibs, hats and limited edition camera bags.  Camera fans will also be able to get their hands on a miniature Hansa Canon camera model, replicated on Canon’s first production model and Japan’s first high-quality 35mm camera launched in 1936.

The exciting new range will be available from 18th March from Canon’s online store and on display on the Canon stand at The Photography Show (NEC, Birmingham, 18th – 22nd March) for visitors to experience first-hand.

Read more on Canon UK

Canon EOS C700 on the Big Screen – One-Night Event in NYC with R. Carpenter and T. Stableford

Canon EOS C700 On The Big Screen – One-Night Event In NYC With R. Carpenter And T. Stableford

If you happen to be in New York City on March 27 then you may want to attend this. Canon, in partnership with B&H Photo Video, introduces the Canon EOS C700 in New York City for a one-night event. Special guests, cinematographer Russell Carpenter, ASC (Titanic, Ant-Man) and photographer/director Tyler Stableford discuss their experience with the EOS C700 creating their short film, The Calling.
Join them at the beautiful SVA Theatre for a screening of the film and an in-depth look at the EOS C700 from the experience of two incredibly accomplished image-makers. Technical Specialists from both Canon and B&H will be in attendance, along with the EOS C700 and the family of Canon Cinema EOS products. See the gear, hear from the experts, and experience first hand what the EOS C700 is capable of.

Event Date: Monday, March 27, 2017 6:00 PM – 9:00 PM

Speakers: Russell Carpenter, ASC – Tyler Stableford

Location: SVA Theater

Address: 333 West 23rd Street (23rd street between 8th and 9th avenue) New York City

More information and registration link are here


Canon EOS C700: B&H Photo | Adorama