SIGMA 135MM F1.8 DG HSM ART shipping in May, pre-order available

SIGMA 135MM F1.8 DG HSM ART Shipping In May, Pre-order Available

Sigma 135mm F1.8 DG HSM Art at a glance:

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.8 to f/16
  • Two FLD Elements, Two SLD Elements
  • Super Multi-Layer Coating
  • Hyper Sonic AF Motor, Manual Override
  • Rounded 9-Blade Diaphragm
  • TSC Material, Brass Bayonet Mount
  • Compatible with Sigma USB Dock

Update: the Sigma 135mm will start shipping the first days of April.

The highly attended Sigma 135mm F1.8 DG HSM Art lens will start shipping in May at a retail price of $1,399, which is a fair if not very good price for what this lens promises to deliver. Pre-order links are already available at: B&H Photo | Amazon | Adorama | Park Cameras (UK). Amazon US does not have pre-order links yet but they will soon.

sigma 135mm F1.8

Sigma press release after the break.

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Interview with Kazuto Yamaki, CEO of Sigma Corporation

Kazuto Yamaki

The new Sigma 135mm f/1.8

DPReview managed to interview Kazuto Yamaki, CEO of Sigma Corporation, at CP+ in Japan.

We all are obviously curious to learn about the latest lenses Sigma announced, especially about the 14mm f/1.8, a lens that once more shows the skills of Sigma’s engineers.

Some excerpts from the interview:

You’ve told me previously that you really want Sigma to make more wideangle lenses. Do you think you’re achieving that goal with the 12-24mm and new 14mm?

Yes, but I’m still not satisfied. I think we need to make more wide-angle lenses. A fast 14mm was one of the lenses that our customers were asking for. Most existing 14mm lenses are F2.8, so F1.8 was a challenge.

What have you learned, from making the Art series?

We’ve learned that some customers require exceptional lens performance. We believe that our mission is to make products that other manufacturers don’t have. If we just released similarly-specified lenses to existing models, we wouldn’t be contributing to the industry, or benefiting customers. So our Art series is meant to provide the best performance. Read the interview at DPReview.

You can get notified when the new Sigma lenses are availabe for pre-order.

Get notified when the new Sigma lenses are available for pre-order

sigma

The four new lenses Sigma released last week are on many people’s wishlist. For the time being we do not know the price nor when shipping will start. All we know is that Sigma will disclose the prices by the end of March. These new, exciting lenses have been announced:

  • 14mm F1.8 DG HSM Art – World’s first F1.8, ultra-wide, full-frame prime lens designed for high resolution cameras; ideal for shooting architecture, astrophotography, documentary and landscapes.
  • 135mm F1.8 DG HSM Art – Formidable telephoto prime with high-speed aperture; ideal for shooting weddings, concerts, events and studio/location portraiture.
  • 24-70mm F2.8 DG HSM OS Art – Fast, constant-aperture zoom workhorse upgraded to the exacting standards of the high performance Sigma Art series.
  • 100-400mm F5-6.3 DG HSM OS Contemporary – Highly versatile, lightweight and compact super zoom touting strong IQ and image stabilization.

However, you can get notified as soon as the new Sigma lenses can be pre-ordered. Both B&H Photo and Adorama have such a notification system. Just head over and enter your email to get notified.

Interview with Sigma CEO Kazuto Yamaki Suggests Sigma May Build Video Cameras in Future

yamaki

Johnnie Behiri of Cinema5D interviewed Kazuto Yamaki, CEO of Sigma, during his last visit to Japan.

Behiri had a clear list of questions for Mr. Kazuto Yamaki. You can see the list below, and use the list as index for the video.

  • 00:17 – How was it to grow-up in a house with an enthusiastic father? (Mr. Michihiro Yamaki established the company in 1961 and passed away in 2012, at the age of 78).
  • 01:29 – Can you please share with our audience your daily routine?
  • 03:14 – How do you prioritise which mount and lenses to make?
  • 04:01 – How easy was the decision to start making the Art line of high-quality lenses?
  • 05:27 – In the past, Sigma lenses were considered affordable. Then you decided to hit the upper end of the market. What was the reason?
  • 06:53 – In such a crowded market, Sigma is producing a high-quality stills camera that does not offer any video functionality. Why is that?
  • 07:51 – Are you able to keep good sales is a declining market?
  • 09:07 – Why did you decide to produce cine lenses?
  • 09:57 – Where did people go? Why aren’t they buying lenses anymore?
  • 10:26 – What would be your dream zoom lens?

Johnnie Behiri sums up the interview:

In such a competitive business, I wouldn’t be AT ALL surprised if a Sigma mirrorless camera with high-quality video capabilities were to be announced. Although their current line of photo cameras is aimed at a certain niche, the obvious thing to do would be to step out and explore a market which Sigma can shine at as they have no upper market to protect. When it comes to cine lenses and the likelihood of Sigma expending their new line, a lot will depend on “how well the cine lenses be received by our industry”.

Personally, I hope Sigma will make many more outstanding lenses as in the ART line-up.

[via Cinema5D]

Sigma 12-24mm f/4 DG HSM Art for Canon in stock and ready to ship

Sigma 12-24mm F/4 DG HSM Art For Canon In Stock And Ready To Ship

At a glance:

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/4 to 22
  • FLD and Aspherical Elements
  • Super Multi-Layer Coating
  • Hyper Sonic AF Motor, Manual Override
  • Rounded 9-Blade Diaphragm
  • TSC Material, Brass Bayonet Mount
  • Dust- and Splash-Proof Construction
  • Compatible with Sigma USB Dock

B&H Photo has the Sigma 12-24mm f/4 DG HSM Art lens in stock and ready to ship at $1,599.

Zombies are the reason Sigma continues to make cameras, CEO Kazuto Yamaki says

sigmaIn an interview at Photokina 2016 by the folks of Lensvid, Sigma CEO Kazuto Yamaki gave a weird reason about why the company is still making cameras.

Mr. Kazuto Yamaki lists three reasons Sigma continues to manufacture cameras, and that’s where the zombies come in:

  1. It’s important for a company specialized in lenses to produce also cameras. The know-how coming from camera production helps to design and build better lenses
  2. Designing cameras is a true passion of Sigma’s engineers
  3. Michihiro Yamaki, Kazuto’s father and the founder of Sigma, always dreamed about making cameras. If Sigma would stop doing it, Michihiro Yamaki might come back as zombie and try to kill his son.

The interview in the video below lasts 15 minutes and is definitely worth your time.

[via heise.de]