Interview With Canon’s Masaya Maeda (more APS-C sensors, more EF-M Lenses, Future is Full-Frame)

DPreview published an interview with Masaya Maeda, Managing Director and Chief Executive, Image Communication Products Operations at Canon.

  • There will be an EOS 70D, but the future of the semi-pro segment will see full-frame sensors
  • The compact camera segment need fresh ideas, the PowerShot N is such an innovation
  • Featuring larger sensors on compact cams isn’t the solution, market wouldn’t be large, below APS-C the next logical size is 1/2.3 inch
  • If you want better low-light performance, then go APS-C
  • The Canon EOS M (price & specs) didn’t sell as expected, but has good market shares in Japan and Sout-East Asia
  • There will be more lenses for the EOS-M
  • APS-C sensors may not be the future in the semi-pro segment. There will be “an increase in the number of full-frame models”
  • The EOS 70D is in works, we will see it “some day in the future. Without fail.”

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