Interview With Canon’s Masaya Maeda (more APS-C sensors, more EF-M Lenses, Future is Full-Frame)

DPreview published an interview with Masaya Maeda, Managing Director and Chief Executive, Image Communication Products Operations at Canon.

  • There will be an EOS 70D, but the future of the semi-pro segment will see full-frame sensors
  • The compact camera segment need fresh ideas, the PowerShot N is such an innovation
  • Featuring larger sensors on compact cams isn’t the solution, market wouldn’t be large, below APS-C the next logical size is 1/2.3 inch
  • If you want better low-light performance, then go APS-C
  • The Canon EOS M (price & specs) didn’t sell as expected, but has good market shares in Japan and Sout-East Asia
  • There will be more lenses for the EOS-M
  • APS-C sensors may not be the future in the semi-pro segment. There will be “an increase in the number of full-frame models”
  • The EOS 70D is in works, we will see it “some day in the future. Without fail.”
  • boris

    What did they expect!

    They are coming into a market where they have no market share whatsoever and introduce a proprietary mount and a few lenses (that arent all that stellar).

    I hope that this fails to punish their arrogance.

  • AG

    They like FF cameras because there is a lot of mark up and profit margin. FF people buy those expensive lenses too. It’s basically a brute force way of doing business, bigger camera equals bigger price. Also, he doesn’t mention G-series which are very important. This guy doesn’t seem to like photography and should be removed.

  • Steve

    It won’t be long before mirrorless competitors start pressuring the low end APS-C DSLR and FF replaces the high end. I would seriously question buying many APS-C lenses going forward.

  • Luis Santos

    It seems that Canon is not too much interested on APS-C sensors. Bad news. The actual APS-C sensors from Nikon, Sony, and now Toshiba, are far much better the old tech Canon ones.

    I was pretty sure to see a bunch of new APS-C cameras from Canon (700D, 70D and 7D Mk II) with a new and really good APS-C sensor from Canon, on 2013.

    I´m probably wrong…

  • tomas

    whether Canon don´t produce this week a new semi profi DSLR with Much more dynamic range, Much better image quality, Much better color depth, much smaller noise than Nikon D7000, much better viewfinder coverage like Nikon D7000, Up to 7fps continuous shooting, at least 39-point AF system with 3D tracking, electronic virtual horizont, shutter tested to 150K actuations and more, Weather and dust sealed, I will buy Nikon.