Sigma Wants To Make A “Very Unique Lens That Never Existed”

Sigma 18-35mm f/1.8 DC HSM Art lens

In an interview with c|net, Mr. Kazuto Yamaki, CEO of Sigma, said some very interesting things. Judge for yourself:

What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. […] We are always trying to some something new.

Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.

Something nobody else has?
Yamaki: Next year.

A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.

All this sound very interesting.

  1. Sigma wants to make a lens that does yet not exist (it would be the 2nd then, because the 18-35mm f/1.8 was also a total innovation, the first zoom lens with constant f/1.8)
  2. There will be new Sigma lenses in 2015
  3. These lenses will be zooms and primes

Go on Sigma!

[via c|net]

At Canon They See Impossible – Strange Ad Pointing To Teaser Page


Thanks to the reader who sent this.

An ad appeared on the New York Times, pointing to this page where Canon is teasing us with the following text:




To excuses, distractions, procrastination, inertia, critics, cynics,

realists, pessimists, resistance, conventional wisdom.

To the peanut gallery, the so-called experts, the good enoughs,

the urges to pass the buck,

the easy way out, the snooze button, the panic button,

and to that little voice in the back of your head that says,

“It can’t be done.”

To all of it, we apologize.

Because we don’t see what you see.


Very cryptic, and a bold statement too! The site shows a clock counting down. At the time of writing, 37 hours and 48 minutes are left to the teased event.

It appears to point to something important. New lenses? A new sensor? Or, eventually, a serious and pro-grade mirrorless camera?

Thoughts and comments welcome. Let me know what you think.

Below you see the ad on the New York Times. The pic of the NYT page up on


Canon Working On A Foveon-Like Sensor?


New sources (thanks) suggest that Canon is working on a Foveon-like sensor. The rumor is not entirely new, other mentions surfaced in the past. And there are patents that point in this direction (1 | 2). Patents mean something, and should always be taken seriously, even if not all of them eventually will hit the market.

CW’s take

The sources are new, so the usual big pinch of salt is required. However, Foveon sensors are a very promising technology and deliver excellent results. A camera manufacturer like Canon working on such a technology is more than plausible. Canon has its own research labs, and designs and develops sensor on their own. Even if this comes from new sources, I give it some credibility.

Thoughts and comments are welcome.

Canon Ambassador Richard Walch about EOS 7D Mark II And EF 400mm f/4 DO IS II

FotoTV on Youtube published an interview with Canon Ambassador Richard Walch about the new EOS 7D Mark II and the likewise new EF 400mm f/4 DO IS II lens.

The EOS 7D Mark II is available for pre-order. In Germany Wex Photographie is accepting pre-orders for the EOS 7D Mark II (€1,699). The new EOS 7D Mark II can be pre-ordered also in the USA. Shipment is expected for November 2014 and orders will be shipped on a first come first serve basis:


World-wide pre-order links after the break.

Read the rest of the article -->

Canon Camera Museum Technical Report About PowerShot SX400 IS

PowerShot SX400 IS

The Canon Camera Museum added a technical report about the PowerShot SX400 IS. The index:

The PowerShot SX400 IS was announced in July 2014, and sells for $199.

  • 16MP 1/2.3″ CCD Sensor
  • DIGIC 4+ Image Processor
  • 30x Optical Zoom f/3.4-5.8 Lens
  • 24-720mm (35mm Equivalent)
  • Intelligent IS with Eight Modes
  • HD 1280 x 720p Video Recording
  • 3.0″ 260k-Dot TFT-LCD Screen
  • Smart AUTO Shooting Mode
  • Continuous Shooting up to 3.2 fps
  • Built-In Flash

Canon Powershot SX400 IS price check: Amazon, B&H, Adorama, Canon USA, Digitalrev, eBay