I appears the price for the new Sigma 50mm f/1.4 DG HSM Art, the lens Sigma wants to compete with the Zeiss Otus 55mm, may have been leaked.
Australian photo retailer CameraPro has the Sigma 50mm f/1.4 DG HSM Art available for pre-order at AU$ 1,499, about US$ 1,345. Note that CameraPro states that the “pricing listed is anticipation only, where final price and ETA are to be announced”.
If this price tag is reliable, then the Sigma 50mm f/1.4 will have a higher price tag than expected by most. However, a price tag that is still affordable, especially if you consider who Sigma wants to compete with.
Canon press release:
Canon Congratulates the Team of Imaging Professionals Who Captured the Iconic Moments of the Big Game
MELVILLE, N.Y., February 6, 2014 – On February 2nd imaging professionals from across the country gathered in New Jersey to cover the big game between teams from Seattle and Denver. Prepared to battle the potential elements, these professionals provided football fans with images documenting monumental moments and plays that can be watched, enjoyed and relived for years to come.
“We are honored to have seen so many photographers using our equipment to capture images of the big game this past weekend. Canon is committed to ensuring our products and support live up to the needs and expectations of our customers, and it is always humbling to see Canon equipment being used in such high profile events,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
Canon U.S.A., Inc. was on site in New Jersey with its Canon Professional Services (CPS) team to provide these professionals with convenient access to support personnel, equipment maintenance, and product loans. “I have personally been impressed with Canon’s proactive, prompt and thoughtful support for professionals,” said Tom Hauck, freelance sports photographer who photographed the game and has shot over 350 professional football games in his career. “Before the game, I sent all my gear to Canon’s Irvine service facility to be cleaned and checked and I got everything back in about two days. And at the game, Canon’s CPS staff was on site providing information on how to better understand and get the most from my equipment as well as peace of mind.”
A new rumor suggests Canon may announce the replacement for the EF 100-400 f/4.5-5.6L IS in the next weeks, possibly the last week of February or the first week of March. Availability may not be immediate. Take with a grain of salt.
The EF 100-400 f/4.5-5.6L IS has just been examined by DxOMark. A replacement is long overdue.
Second announcement for Tamron today, after the 16-300mm f/3.5-6.3 for APS-C DSLRs.
Tamron press release:
Tamron is developing an advanced new all-in-one™ wide-angle to telephoto zoom lens for full-frame DSLR cameras
Innovative all-in-one™ zoom integrates state-of-the-art optical design, PZD (Piezo Drive)*1 and Tamron’s exclusive VC (Vibration Compensation)*² system to achieve superb image quality in a remarkably compact, lightweight package.
February 6, 2014, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, has announced the development of 28-300mm F/3.5-6.3 Di VC PZD (Model A010), an advanced new all-in-one™ zoom lens for full-frame DSLR cameras. The lens sample will be on display at the Tamron booth at the CP+ 2014, which will be held from February 13 to 16 in Yokohama, Japan.
Since the launch in 1992 of the 28-200mm (Model 71D) high-power zoom lens – which featured a revolutionary compact, lightweight design – Tamron has been continually expanding its portfolio of world class optics to benefit consumers.
Having revolutionized the optical design of the previous 28-300mm (Model A20), Tamron is developing a powerful new, high-power zoom lens for full-frame DSLR cameras that enhances image quality and incorporates the PZD (Piezo Drive)*¹—a standing-wave ultrasonic motor system optimized for swift, quiet AF—and the acclaimed VC (Vibration Compensation)*² mechanism in an amazingly compact configuration.
Featuring a new, sophisticated external finish, this lens complements the performance and style of full-frame DSLRs, while delivering the practical advantages of an all-in-one™ zoom lens.
Product highlights and full specifications after the break.
- Tamron 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)
Tamron announced a new 16-300mm F/3.5-6.3 lens for APS-C DSLRs. Price and availability to be announced.
Tamron press release:
Tamron is developing a cutting-edge high-power zoom lens, with expanded focal lengths at both wide-angle and telephoto ends of the zoom range, providing the world’s first* a zoom ratio of approximately 18.8X.
16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)
A high-performance, high-power zoom lens that delivers focal lengths extending from an unprecedented 16mm at the wide-angle end up to a long-range telephoto 300mm!
Incorporates PZD (Piezo Drive)*1 and Tamron’s exclusive VC (Vibration Compensation)*2 system to further enhance the real-world performance of this next-generation “all-round lens”, which makes taking photographs more convenient and enjoyable.
February 6, 2014, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of precision optics, has announced the development of an advanced new all-in-one™ zoom lens exclusively for digital SLR cameras with APS-C size image sensors that provides an amazing 18.8X zoom ratio. The lens sample will be on display at the Tamron booth at the CP+ 2014, which will be held from February 13 to 16 in Yokohama, Japan.
Since the launch in 1992 of the 28-200mm (Model 71D) high-power zoom lens – which featured a revolutionary compact, lightweight design – Tamron has been continually expanding its portfolio of world-class optics to benefit consumers.