Photography Bay posted an update to the Canon vs. grey market retailer legal action started by Canon. Canon USA has filed an amended complaint against F&E Trading, which represents BigValueInc, Electronic Valley and other grey market retailer. According to Photography Bay the amended complaint is about…:
In its Amended Complaint, Canon USA doesn’t really add on any additional egregious actions, but rather takes aim at pinning the alleged misconduct on Albert Houllou, who appears to be the principal owner/operator of F & E Trading.
Canon USA slices out several facts in an attempt to paint Houllou as the real wrongdoer in its trademark violation case. This strategy is a common tactic in lawsuits against companies.[…]
As someone who used to practice corporate law, I can tell you that it is always a big win to get an individual (typically an owner or executive) on the hook for the wrongdoing (aka “piercing the corporate veil”). This allows the plaintiff (e.g., Canon USA) to hold a person (not just a company) personally liable for the wrongdoing. If you can get at a person’s assets, then you can apply a whole lot more pressure in settlement negotiations or drive them into bankruptcy.