July 23, 2014
Posted in News

Canon Scores High On Two Prominent Green Business Lists


Canon Rumor

Canon press release:

Canon Awarded Top Honors for Environmental Efforts

Canon Scores High on Two Prominent Green Business Lists

MELVILLE, N.Y., July 22, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two prestigious green rankings that Canon has been awarded for their environmental and sustainable efforts. Canon has placed 26 out of 50 on Interbrand’s 2014 Best Global Green Brands, and 125 out of 500 onNewsweek‘s 2014 Green Rankings, placing the Company in the top 25 percent forNewsweek‘s 2014 list.

“For companies that manufacture and ship products worldwide, environmentally conscious operations are especially challenging, which is why Canon is honored to be included in both Interbrand’s Best Global Green Brands and Newsweek‘s Green Rankings,” said Joe Adachi, chairman and CEO, Canon U.S.A. “Canon is committed to the environment through our resource conservation efforts, – from research and development to sales and distribution.”

Interbrand’s Best Global Green Brands and Newsweek‘s Green Rankings are created using publicly available data. Both take a variety of factors into account from quantitative environmental performance figures like energy consumption and greenhouse gas emissions, to more subjective information like market perception and reputation.

Through a generation green initiative, Canon has established numerous sustainability initiatives, including an office equipment recycling program and toner cartridge recycling program that has collected approximately 240,000 tons of empty toner cartridges around the world. Canon is also among the first office equipment manufacturers to partner with the Environmental Protection Agency (EPA) in its ENERGY STAR program and among the first manufacturers with qualifying products for a Gold rating in the new imaging equipment category of EPEAT®, the global registry for greener electronics. In February 2014, Canon Americas Headquarters in Melville, N.Y. was awarded LEED® Gold certification and is the largest commercial property on Long Island to accomplish this milestone.

Created in collaboration with Deloitte Consulting, this list examines the 100 companies included on Interbrand’s annual Best Global Brands report. Each qualifying brand undergoes an assessment of both market perception and actual environmental performance across six pillars – governance, stakeholder engagement, operations, supply chain, transportation and logistics, and products and services. Interbrand also conducts a survey of more than 10,000 consumers worldwide to gauge consumer perceptions of companies’ green activities and reputation.

Compiled by the magazine’s editorial staff through insightful data from industry experts and the research firm Corporate Knights Capital, this list evaluates the 500 largest global publicly-traded companies on their environment performance including energy consumption, greenhouse gas emissions, water consumption and use of recycling. Other factors include the company’s reputation for sustainability, the link between executive compensation and achievement of environmental performance targets, and the presence of a sustainability committee.

Read the rest of this entry →

July 22, 2014
Posted in News

Canon EOS HD Video How To: Shutter Speeds & Frames Rates

A new EOS HD Video tutorial by CanonUSA on YouTube:

Explore the features and functions of video production with Canon’s EOS HD SLR cameras in these educational tutorials, shot on location and hosted by Canon Digital Learning Center contributor Jem Schofield with special guest instructors.

In this video you’ll see how shutter speed affects various frame rates and the appearance of motion in your footage

All EOS HD Video tutorials are listed here.

July 22, 2014
Posted in Deals

Save Up To 60% On Refurbished Canon Powershot Cameras (Canon Store)

Canon Powershot

PowerShot A2400 IS Silver, on sale for $39.99.

The Canon Direct Store has a set of refurbished Canon Powershot cameras that are 60% off, starting at $39.99.

July 22, 2014
Posted in Tips

RAW vs JPG – Advantages And Disadvantages Through Real-World Examples

The never-ending debate: what’s better tho shot, RAW or JPG? RAW offers more opportunities in post-processing, that’s common knowledge and the theories behind are well known to most serious photographers.

The video is by photographer and photography-teacher Tony Northrup. It’s not about the theory, you wont find much math and theoretical issues, it’s all showing and exemplifying on real-world examples how much more you can get during post-processing from a photo in RAW format. Lightroom 5 is used for all examples.

If you want a deeper look into what RAW exactly is or does, head over to Wikipedia.

[via PetaPixel]


July 21, 2014
Posted in Tips

Canon Digital Learning Center Tips For Underwater Photography

Underwater Photography
Ikelite underwater housing for the Canon EOS 70D

The Canon Digital Learning Center (CDLC) posted a long and detailed article about underwater photography. From the article’s incipit:

With its richly colored landscapes and fascinating sea creatures, there are few places more beautiful to photograph than the underwater world. Whether you’re scuba diving among sharks or snorkeling along a reef, the photographic possibilities are endless and intriguing.

Of course, underwater photography can be a little intimidating since it presents unique photographic challenges. But you’ll get immediate feedback with your digital SLR, so you can make adjustments when necessary and it won’t be long before you’ll be showing off images of your underwater adventures to fellow divers, snorkelers and land-locked shutterbugs. To help you gear up and grab those once-in-a lifetime shots, here are some guidelines and tips to get you started.

Read the article at CDLC –>

July 21, 2014
Posted in Tips

The MIT Gives You A Free Documentary Photography and Photojournalism Course (Online)

A Free Documentary Photography and Photojournalism Course

This is off brand, still I think many of you might be interested.

The MIT (Massachusetts Institute of Technology) put this class online, the class was originally thought in 2009. The course we are talking about is Prof. B. D. Colen’s Documentary Photography and Photojournalism: Still Images of a World in Motion, published through MIT’s Open Courseware project. The description:

This course is an introduction to the great tradition of documentary photography. Students learn to see the world around them in a new way and produce a documentary project. The course requires reading and writing about photography, as well as doing it on a regular basis. The class emphasis is on thinking about why people photograph, what photographs do and do not mean to us, and on doing documentary work, on telling stories with photographs. This is not a technical class, and it should not be considered an “introduction to photography.” I work on the assumption that any student signing up for the class has at least a minimal sense of the difference between f stops and T stops, and can find his or her way around a camera. While there will be some technical discussion in class, it will be limited.

The course material is pretty rich, with syllabus, readings, assignments, image gallery and more course material that can be downloaded. It’s free, it’s good, it’s there for you – all you need is a bit of motivation :-)

[via PetaPixel]

July 20, 2014
Posted in Patents

Canon Patent For 45x Zoom For Waterproof Powershot D Cameras

The Canon Powershot D30 (price & specs)

4.62-205mm f/4.0-9.0

Bending optical system

Bending optical system

Egami (translated) spotted a patent filed by Canon that refers to a 45x zoom that appears to be for the water and dustproof PowerShow D compact camera series.

  • Patent Publication No. 2014-109664
    • Published Date 2014.6.12
    • Filing date 2012.11.30
    • Related 2014-109665,2014-109666
  • Example 1
    • Zoom ratio 44.41
    • Focal length f = 4.62-13.02-205.00mm
    • Fno. 3.91-6.14-9.00
    • Half angle ω = 36.14-16.58-1.08 °
    • The overall length of the lens 99.33-103.38-113.64mm
    • BF 12.11-10.81-4.28mm