Canon Celebrates Milestone With Production Of 110 Million Interchangeable EF Lenses

110

Canon press release:

MELVILLE N.Y., July 8, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., will celebrate the achievement of a new lens-manufacturing milestone with the production of the Company’s 110-millionth EF-series interchangeable lens for Canon EOS cameras on June 22, 2015 -an EF 11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in 1987 at the Company’s Utsunomiya Plant. Over the years, EF lenses have garnered support from a wide range of users and production has since expanded to a total of four manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.

EF lens production surpassed the 10-million-unit mark in 1995 and crossed the 50-million-unit threshold in 2009. In April 2014, the Company celebrated its first-in-the-world achievement of having manufactured 100 million EF lenses, and now, will set a new world record for the most interchangeable lenses produced.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.

The 110-millionth EF lens, an EF 11-24mm f/4L USM (launched in February 2015), features a minimum focal length of 11mm to achieve the world’s widest angle of view.1 Furthermore, winner of the prestigious Camera Grand Prix Japan 2015 Lens of the Year award,2 the model was recognized for its use of Canon proprietary optical technologies, making possible superb image quality while effectively correcting for aberrations that commonly occur when shooting at the ultra-wide-angle end.

The Company’s extensive EF lens-series lineup currently comprises a total of 97 models,3 including EF Cinema Lenses for digital cinematography. Canon will continue refining its imaging technologies centered on its EF lens lineup, striving to cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while contributing to expanding the photographic and video imaging culture.

For more information and full list of Canon EF lenses, visit:

http://www.usa.canon.com/cusa/consumer/standard_display/lens_ef110mill_miscpage

Revolutionary Canon EF lenses over the years: main features and technologies
Model name Main features and technologies Launch date
EF 300mm f/2.8L USMi World’s firstii use of a lens-based Ultrasonic Motor (USM)
USM technology delivers fast autofocusing thanks to its high torque and responsiveness. By converting ultrasonic vibrations into rotational energy, the technology makes it possible for quiet, smooth AF drive performance.
Nov. 1987
EF 75-300mm f/4-5.6 IS USMiii World’s firstii use of Image Stabilizer (IS) technology
Users can see the results of IS technology through the viewfinder. Delivering high precision and stability for exceptional image stabilization results, this technology expands the possibilities for handheld photography.
Sept. 1995
EF 400mm f/4 DO IS USMiv World’s firstii use of a diffractive optical (DO) lens element
Diffraction is an optical phenomenon in which light waves bend as they pass around the edges of an object. DO lens elements use this phenomenon to correct for a variety of aberrations by controlling the path that light travels.
Dec. 2001
EF 24mm f/1.4L II USM World’s firstv use of Subwavelength Structure Coating (SWC)
SWC technology minimizes reflections by aligning countless wedge-shaped structures more minute than the wavelength of visible light on the surface of a camera lens.
Dec. 2008
EF 100mm f/2.8L Macro IS USM World’s firstii use of Hybrid IS, which compensates for both angle camera shake and shift camera shake
Employing a newly-developed algorithm, Hybrid IS optimally adjusts for camera shake based on information gathered by two sensors located in the lens. By precisely driving the optical correction system, the technology simultaneously corrects for angle and shift camera shake.
Oct. 2009
EF 8-15mm f/4L Fisheye USM World’s firstii fisheye lens to deliver both 180-degree diagonal angle of view and 180-degree circular fisheye
The EF 8-15mm f/4L Fisheye USM lens enables the capture of images with dramatic deformations, exaggerated perspectives and extreme depths of field, making possible images that are significantly distorted, similar to what a fish might see were it to look skyward from under the water surface.
July 2011
EF 200-400mm f/4L IS USM Extender 1.4x World’s firstii super-telephoto zoom lens to employ an internal extender
Featuring a built-in 1.4x extender, the EF 200-400mm f/4L IS USM Extender 1.4x’s lens zoom range can be expanded with a simple one-touch operation even in locations where users are unable to switch lenses.
May 2013
EF 11-24mm f/4L USM World’s firstii lens offering ultra-wide-angle 11mm minimum focal length
In addition to achieving the world’s widest angle of view starting at a minimum focal length of 11mm, the EF 11-24mm f/4L USM effectively corrects for aberrations commonly associated with ultra-wide-angle lenses, delivering superior image-quality performance.
Feb. 2015
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Canon Speedlite 430EX-RT III officially announced ($299, available in September, pre-order available)

Speedlite 430EX-RT III

Canon announced the new Speedlite 430EX-RT III flash. Price is $299 and the new 430EX III-RT flash is scheduled to be available in September 2015. And as usual no one saw it come 🙂

The new Speedlite 430EX-RT III flash can be preordered: Adorama | B&H Photo | Amazon

Canon press release

Canon U.S.A. Adds To Flash Lineup With Speedlite 430EX III-RT

New External Flash Unit Features Wireless Flash Shooting and Compact Size

MELVILLE, N.Y., July 8, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the new Canon Speedlite 430EX III-RT external flash unit featuring – for the first time in the Canon 430EX series – radio-controlled wireless flash shooting capabilities1 designed to make creative light control more manageable and versatile for photographers of all levels. This third generation Speedlite is a perfect primary flash unit for amateur and advanced amateur photographers looking to create beautiful portraits with Canon digital cameras such as the EOS Rebel T6i, as well as professional photographers looking for a small and lightweight secondary flash.

“Canon is proud to offer outstanding photographic accessories that help enhance a photographer’s overall creative experience when shooting with our EOS DSLR cameras,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The new Speedlite 430EX III-RT provides photographers with a very responsive flash unit having new wireless capabilities that enable users to create more professional lighting effects than if they were to rely on their camera’s pop-up flash alone.”

Featuring enhanced functionality and operability over its predecessor (the Canon Speedlite 430EX II), the new Canon Speedlite 430EX III-RT features wireless flash shooting via optical or radio transmission (similar to the Canon Speedlite 600EX-RT but slave function only), now with shorter recycling time and quicker firing. This multi-functional flash unit makes more advanced flash shooting easy for any photographer with its intuitive, user-friendly operation, abundant bounce and swivel shooting functions and advanced features including a maximum Guide Number of 43/141 at ISO 100 in meters/feet, auto zooming from 24-105mm, Hi-Speed Sync and Second-curtain Sync. In addition, the Speedlite 430EX III-RT has been reduced in size and weight compared to its predecessor.

Featuring another first for the 430EX series of flash units, the Canon Speedlite 430EX III-RT also includes an SCF-E2 Color Filter which helps balance color temperature when shooting in incandescent lighting, an SBA-E2 Bounce Adapter that helps soften light while helping suppress shadows, a built-in Catchlight panel, illuminated dot-matrix LCD, new control dial, light distribution options, multi-camera sync shooting, and remote shutter release. Enhanced functions include broader bounce angle range and flash exposure compensation via the new control dial. Also included are two cases – one for the flash and one for the filter and adapter.

Pricing and Availability

The new Canon Speedlite 430EX III-RT flash is scheduled to be available in September 2015 for an estimated retail price of $299.99*. For more information please visit: http://www.usa.canon.com/cusa/consumer/products/cameras/speedlite_flash_lineup/speedlite_430ex_iii_rt

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Adobe Photography Plan & KelbyOne Training 1-Year free subscription with purchase of EOS 6D, 7D2, and 5D3

subcat_desktop_adb_kel

Canon USA offers a free 1-Year subscription to Adobe Photography Plan and to select Kelby One training videos with the purchase of an EOS 5D Mark III, or EOS 6D, or EOS 7D Mark II. The offer lasts until October 3, 2015.

When you got your Canon DSLR, visit this special site and click the red “Redeem Now” button on top to start the procedure. Keep your DSLR’s serial number ready. You must submit your claim between July 5, 2015 and November 7, 2015 inclusive. Claims submitted online or received by mail after November 7, 2015 will not be considered. See all terms and condition here.

Yout get two packages worth $119 each.

  • A full version of a single 12- month subscription to Adobe® Creative Cloud Photography Plan software, which includes Adobe Photoshop and Adobe Photoshop Lightroom, as well as the mobile versions of each. Approximate retail value of $119.
  • Twelve months of access to a selection of KelbyOne Online Training in Adobe Photoshop and Adobe Photoshop Lightroom, which includes 17 courses. Approximate retail value of $119.

EOS 5D Mark III: Amazon | B&H Photo | Digitalrev | eBay | Henry Canada | Newegg Canada | Alibaba | Adorama | Canon USA | EOS 7D Mark II: Amazon | B&H Photo | Digitalrev | eBay | Henry Canada | Newegg Canada | Alibaba | Adorama | Canon USA | EOS 6D: Amazon | B&H Photo | Digitalrev | eBay | Henry Canada | Newegg Canada | Alibaba | Adorama | Canon USA

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Canon Rebel T5i bundle deal – $449 (EF-S 18-55mm IS STM, PIXMA PRO-100, and more stuff)

Rebel T5i

Adorama has a great Canon Rebel T5i bundle on sale for $449 after $350 mail-in rebate (instructions). The bundle includes:

  • Canon EOS Rebel T5i
  • EF-S 18-55mm f/3.5-5.6 IS STM Lens
  • Canon PIXMA PRO-100 Professional Photo Inkjet Printer
  • Canon SG-201 Photo Paper Plus Semi-Gloss, 13×19″, 50 Sheets
  • Lowepro Nova Sport 7L AW Shoulder Bag for DSLR or CSC Cameras, Slate Gray

Note: the bundle actually includes also the Canon PIXMA MG2520 Inkjet Photo All-in-One Printer. I can’t say if this may change later on. For the time being you get two printers with this $449 bundle: the PIXMA-PRO-100 and the PIXMA MG2520 Inkjet Photo All-in-One Printer. Hurry up before they change their mind 🙂

Product description after the break.

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Hot Canon deals still live (EOS 6D $1,099, EOS 70D with 18-55 IS STM $799, EOS-1D X $3,999)

eos 70d

Three excellent eBay deals on Canon gear are still live, not for much longer I guess.

 

1dx 6d

Canon announcement for August 14th, Rebel SL2 and two lenses coming? [CW3]

rebel sl1

Canon Rebel SL1/EOS 100D

The latest Canon rumor that surfaced on the web states that Canon is set to announce a DSLR and 2 lenses on August 14th.

I do not think this announcement will regard the Canon EOS 5D Mark IV or the Canon EOS 6D Mark II. Both DSLRs are expected for Q1 2016. However, given Canon’s secrecy and the fact that as good as all Canon rumors of the last 2-3 years got it right only a few weeks before an announcement, it is still possible that we will see the 5D4 and 6D2.

Could the Canon Rebel SL2 be announced in August? There was a rumor back in May 2015 suggesting a Rebel SL2 announcement for August. The Rebel SL1/EOS 100D was announced March 21st, 2013. That’s almost two and half year away. If the rumor of an August 14th announcement is reliable, then this announcement might indeed regard the Rebel SL2. I think a 50% chance is likely for this rumor.

What about the lenses? We heard that the EF 35mm f/1.4L Mark II is ready for production. Other lenses that are rumored to get announced soon are the EF-M 85mm f/1.8 IS STM, a new EF-M 18-55mm IS STM, and the EF 16-35mm f/2.8L Mark II.

Stay tuned, we will soon know more. What do you think?

[via NL]