A Little Bit Of “Canon See Impossible” Humor

Canon See Impossible

This was posted on Canon Watch’s Facebook page. If you do not know what Canon’s See Impossible campaign is have a look here.

The parody above says:


You want a camera system which keeps up with the latest technology. You want us to innovate, take risks, add features that are standard for other manufacturers, and you tell us this is possible.

You want us to invest in advanced sensors which excel in low light, color reproduction and dynamic range, you want 4K video, an EVF and high frame rates in a reasonably priced camera.

You say, “It can be done.”

To all of you, we apologize.

Because we don’t see what you see. We see an expensive line of cinema cameras we must protect, and a road map of painfully slow iterations so there’s always a reason for you to spend more money. You love what Sony, Panasonic and even Samsung are doing, and you see opportunity, you see ingenuity, you see POSSIBLE.


Yet Another Canon Powershot G7 X Sample Pics Set

 Powershot G7 X Sample Pics

Digital Life Innovator (translated) posted a large set of real world sample pics shot with Canon’s new Powershot G7 X. Full size pics can be downloaded.

To see all the coverage of the G7 X on CW click here. The G7 X features an 1 inch sensor, which most probably is the same sensor found on Sony’s RX100s.  The Powershot G7 X is already available for shipping at DigitalRev for €629/$699. For customers in Europe and Asia the price is comprehensive of shipment and all taxes/customs, US customers have to check it since taxes and duties depend by the state you are living in. The Euro-price above is for Germany, it may be slightly different for other EU countries.

More, world-wide pre-order links after the break.


Scott Kelby’s Field Report On The Canon EOS 7D Mark II (Video)

KelbyOne on Youtube posted a 60 minutes video real world field report by Scott Kelby on the new Canon EOS 7D Mark II.

Scott Kelby’s real world field report after shooting a college football game and a pro football game in the same weekend using the soon-to-be-released Canon EOS 7D Mark II. He’s joined by RC Concepcion and Brad Moore, and they take questions on everything from the high ISO noise results to the auto focus to comparing the 7D Mark II to other cameras.

Scott Kelby shares many full resolution pics from his real world field test on his blog.

The EOS 7D Mark II is available for pre-order. In Germany Wex Photographie is accepting pre-orders for the EOS 7D Mark II (€1,699). The new EOS 7D Mark II can be pre-ordered also in the USA. Shipment is expected for November 2014 and orders will be shipped on a first come first serve basis:


World-wide pre-order links after the break.


Canon See Impossible Campaign Focuses Away From Products And Onto Customers

Canon See Impossible

Update:  the site is live now

I think the mystery is solved (thanks to a comment in the previous post).

Canon’s See Impossible is a marketing campaign where the company tries to focus less on products and more onto customers.

Adweek reports:

Canon’s campaign centers around a new microsite, which houses a series of digital videos that highlight how customers use a range of products. One 45-second clip shows how an author used the technology to self-publish her book. Going forward, Canon will expand the site’s content to include submissions from consumers and clients.

This is what we will see as soon as the counter reaches zero (9am EST, 2pm central European time):

A 3-D visual of an expanding box on the page divvies up different pieces of content. For example, clicking on one section of the box triggers a “create” experience to show how the products work. Other tabs highlight customers’ stories and additional information about the brand.

So, no new revolutionary sensor, no pro-grade mirrorless cam, no new glass :-) Still an interesting project. Two videos are already online on Youtube.


Canon press release:

Canon U.S.A. Unveils “Canon See Impossible” – A Branding Effort Empowering The Creative Spirit In Customers To Make The Impossible Possible

From Hollywood Films to Publishing and Medical Technologies, New Inspirational Brand Ethos Spotlights the Breadth of the Company’s Capabilities and Contributions to Developing Imaging Technologies that Showcase the Impossible for Customers

MELVILLE, N.Y., October 7, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce “Canon See Impossible” – a branding effort aimed to inspire customers to see impossible with Canon products. As part of the companywide marketing initiative, the iconic brand will roll out a new logo visual to include the addition of the “Canon See Impossible” tagline, accompanied by a 3-D visual of an expanding box, symbolizing the Company’s desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers.

Central to the new marketing initiative, the light within the borderless box represents the dedication the Company has to building new collaboration paths with both consumers and commercial clients to constantly innovate and to challenge convention. As the next chapter in the Company’s long history unfolds, Canon is working to listen, adapt, and build a prescient understanding of the changing market forces it faces today and the opportunities they present.

Creative is featured on seeimpossible.usa.canon.com, a digital hub housing consumer, professional, and commercial stories of inspiration, imagination, and innovative end-user applications of Canon imaging technology.

“As a technology-based brand, Canon is constantly challenged to empower its customers in today’s high-tech and fast-paced world in which new apps and innovations are launching every single day,” said Joe Adachi, Chairman and CEO, Canon U.S.A., Inc. “With imagination and customer focus at the core of the Canon business model, ‘Canon See Impossible’ will highlight the combined technological innovation and human ingenuity that makes the impossible possible. Our new rallying cry will extract creative thinking from a place of isolation, encourage exploration of the unknown, and showcase our creativity as it impacts the real world with limitless possibilities.”