Canon startet a new marketing campaign, “Bring It”. They also activated a dedicated site for the project.
Bring your Canon. Bring your lenses. Bring your talent. Bring everything you’ve got. Then share your photographs and Full HD video with #bringit and show the world. Come July, your creativity can be featured here and wherever we bring it next.
Canon press release:
Canon’s New Marketing Campaign Sparks A Culture Of Striving For More – More Creative Possibilities With Photos And Video When You “Bring It”
New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric “Bring It” Microsite
MELVILLE, N.Y., May 27, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.
With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.
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