Sigma 30mm f/1.4 DC HSM
- Sigma 30mm f/1.4 DC HSM | A
- Sigma 17-70mm f/2.8-4 DC OS HSM “Macro” | C
- Sigma 18-200mm f/3.5-6.3 DC OS HSM “Macro” | C
- Sigma 24-105mm f/4 DG OS HSM | A
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In an interview with c|net, Mr. Kazuto Yamaki, CEO of Sigma, said some very interesting things. Judge for yourself:
What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. […] We are always trying to some something new.
Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.
Something nobody else has?
Yamaki: Next year.
A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.
All this sound very interesting.
Go on Sigma![via c|net]
Thanks to the reader who sent this.
An ad appeared on the New York Times, pointing to this page where Canon is teasing us with the following text:
THIS MESSAGE GOES
OUT TO FEAR, DOUBT,
LOGIC AND REASON.
To excuses, distractions, procrastination, inertia, critics, cynics,
realists, pessimists, resistance, conventional wisdom.
To the peanut gallery, the so-called experts, the good enoughs,
the urges to pass the buck,
the easy way out, the snooze button, the panic button,
and to that little voice in the back of your head that says,
“It can’t be done.”
To all of it, we apologize.
Because we don’t see what you see.AT CANON, WE SEE IMPOSSIBLE
Very cryptic, and a bold statement too! The site shows a clock counting down. At the time of writing, 37 hours and 48 minutes are left to the teased event.
It appears to point to something important. New lenses? A new sensor? Or, eventually, a serious and pro-grade mirrorless camera?
Thoughts and comments welcome. Let me know what you think.
Below you see the ad on the New York Times. The pic of the NYT page up on davetutin.com