Canon Europe acquires Lifecake to accelerate growth in digital consumer services

For a Lifecake demo video, and other company information, visit To download the app visit the App Store or Google Play.

Canon press release:

LONDON, 23 APRIL 2015 – Canon Europe today announces that it is acquiring London-based digital start-up Lifecake, marking a major step in the development of Canon’s digital consumer services business. This brings Canon closer to its ambition to play a part in every image taken no matter what device is being used, and enables the business to establish a presence within London’s ‘Tech City’.

Lifecake is the company behind the Lifecake photo-sharing app for families, which allows parents to store, organise, share and relive key moments of their children’s lives. With Lifecake, parents can create photo and video timelines that the whole family can experience on smartphones, tablets, computers and in printed photobooks.

Alberto Spinelli, Director of Digital Services at Canon Europe, says: “Today, we are all taking more photos on more devices than ever before but often become overwhelmed and even disconnected from them. We would all like to be able to quickly find our photo as we remember a moment – at the swipe of a finger – and relive it on any screen, or print it to hold. At Canon, we are building digital services to help people do just that with tailored experiences.

“Lifecake is an extremely exciting addition to the Canon Group providing a digital service that makes it easy for families to take control of their ever-increasing number of photos. This acquisition fits perfectly with our vision to give everyone taking photos the tools to bring their stories and experiences to life – and engage with them whenever and wherever they choose.”

CEO and co-founder of Lifecake, Nicholas Babaian comments: “With the reach and technology of Canon, we’ll strap booster rockets onto our service. At the same time, our team will accelerate the growth of Canon’s digital services ecosystem. But we’re most delighted that our existing and potential customers will know their precious memories are safe with one of the most trusted brands in photography – a company that’s helped families capture and relive moments for nearly 80 years and will continue to do so for generations to come.”

Lifecake is currently available in English language worldwide. Today sees the launch of additional language versions in French, German, Spanish and Italian.

More after the break…

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Interview with Chuck Westfall about Canon XC10 (no raw and EVF to keep costs down)


Canon´s Chuck Westfall, Technical Advisor for Canon U.S.A.’s Professional Engineering and Solutions Division, gave an interview to DPReview during NAB 2015. The main topic being Canon´s new XC10. Some excerpts:

Q: Some of our readers were disappointed that the XC10 was a fixed lens camera. What drove that particular design choice?

A: It’s important to remember that part of the story of this camera is to reduce the size, weight, and cost. With those goals in mind, the idea of having a fixed lens is really quite complimentary to the goals of the camera, while at the same time providing the most versatile focal length range possible. A fixed lens solution really makes that possible. Also, other factors such as keeping the sensor clean in the field were important as well.


Q: Why did Canon choose to use a 12MP sensor? Was there a specific reason for that choice?

A: Yes, absolutely. One of the things that we looked at when developing this camera was how to achieve the best balance between still and video image quality by reducing the resolution somewhat compared to a conventional still camera. What we’re able to do is increase the performance of this camera in low light. The noise levels are quite good right up to its limit, and with a 1” sensor that can become an issue. Also, for most of the users of this camera 12MP is a good range in terms of resolution. It can be used to make a large print, and is more than adequate for anything that will be shown online.

Mr. Westfall also said that the XC10 doesn’t have raw video and a built-in EVF “for cost reasons“.

Head over to DPReview to read the full interview –>

Canon’s new, 4k and WiFi enabled, XC10 camera (announcement) sells for $2,499 and is available for pre-order at B&H Photo | Adorama. Canon XC10 specs:

  • 4K Wide-Angle 10x Zoom Lens with Image
  • 12 Megapixel One-Inch 4K-Compatible CMOS Image Sensor
  • DiG!C DV 5 Image Processor
  • XF-AVC Codec for 4K 30p and Full HD 60p
  • Multiple Recording Modes and Frame Rates
  • Slow and Fast Motion Recording
  • Exceptional Still Capture Capability
  • High Speed Dual Pixel AF with Face Detection
  • CFast 4K Recording Technology
  • Canon Log and Wide Dynamic Range Gamma
  • Image Settings Compatible with Cinema EOS Cameras
  • Compact and Ergonomic Design
  • Wireless Operation
  • Workflow Versatility
  • Compatible with Multiple Canon Accessories

New firmware for Canon EOS 7D Mark II coming next week?


This comes from the CR forum. According to the user, Canon is trying to solve an AF issue with a new firmware:

Called [Canon] to ask what’s up and got a fairly intresting update: They have changed the mirror box and AF sensor and are still not happy how it performs. They have also narrowed that it is not anything physical that’s causing the AF issues. […] I asked if it was a new firmware and they said that it in fact is a new firmware and it should come in early next week.

This does not necessarily mean Canon will release a public firmware update for the EOS 7D Mark II next week. Sometimes cameras come back from service with a new firmware that will be released to the public later.

[via CR]