April 26, 2013
Posted in Reviews

Canon EOS 5D Mark III Firmware Update Sneak Preview

Jeremy from Atomos gives us a look at the highly anticipated firmware update for the Canon EOS 5D Mark III (price & specs). The video was recorded at NAB 2013 and comes from oliviatech. The EOS 5D Mark III firmware update will most probably be released to the general public next week, April 30.

Canon 5D Mark III price check: Amazon, B&H, Adorama, Canon USA, J&R, Digitalrev, Borrow Lenses, eBay

[via nofilmschool]

April 26, 2013
Posted in Reviews

Sigma 18-35mm f1.8 DC HSM First Impression By The Phoblographer

Sigma 18-35mm f1.8 DC

Image credit: The Phoblographer

The Phoblographer got their hands on Sigma’s recently announced UFO (Unbelievable F-stop Object), the amazing 18-35mm f1.8 DC HSM lens with a constant f/1.8 aperture over the whole zoom range. Moreover, the lens can be connected to Sigma’s USB dock to update firmware. The main points of The Phoblographer’s impression:

  • very good build quality
  • ease of use
  • speedy and accurate focusing
  • about image quality they write:
    • We weren’t allowed to put a card into the camera because this is a prototype lens, but the images that we saw weren’t so contrasty or punchy. It also seemed a bit soft wide open–and for that reason we’re going to blame that on it being a pre-production copy.

[via The Phoblographer]


April 25, 2013
Posted in News

Rokinon Tilt-Shift 24mm f/3.5 ED AS UMC Available For Pre-Order

Rokinon Tilt-Shift 24mm

Finally an affordable tilt-shift lens that does not compromise on quality. B&H has the Rokinon Tilt-Shift 24mm f/3.5 ED AS UMC available for pre-order at $999 (click here). The lens is expected to ship next week.

  • Wide-Angle Tilt-Shift Prime Lens
  • Full Frame/35mm Format
  • Aperture Range: f/3.5-22
  • Maximum Tilt: +/- 8.5º
  • Maximum Shift: +/- 12mm
  • Mount Rotation: 90º Left and Right

Product description:

The Tilt-Shift 24mm f/3.5 ED AS UMC Lens for Canon from Rokinon is a wide-angle, full-frame lens fitted with the perspective control and tilt-shift functions. A tilt-shift lens allows the user to control perspective and correct convergence of lines within your frame, useful especially in architecture, landscape and product photography. The optical tilt mechanisms enable precise control of depth of field along with perspective control. It is compatible with both digital and film formats with an angle of view of 83.5º and on an APS-C size sensor has an angle of view of 56.9º and focal length equivalent of 38.4mm.

The tilt-shift function on the 24mm f/3.5 lens allows adjustment of the focal plane by an angle of +/-8.5º and enables parallel shift of the optical axis by +/-12mm. The tilt-shift section of the lens rotates left 90º (click-stop adjustment each 30º) and the lens mount can rotate left or right by 90º (click-stop adjustment each 30º).

The lens is comprised of 16 elements in 11 groups, including two aspherical lenses and two Enhanced Dispersion (ED) lenses, which reduce aberrations and provide sharp details and accurate color separation. Multi-layered, anti-reflective UMC coating on each lens element allow even light transmission, minimizing flares and ghosting.

24mm Full-Frame Prime Lens

Focal length equivalent when using lens on APS-C format camera is 38.4mm

Tilt/Shift functions allow for precise perspective and depth of field control

Aspherical and Enhanced Dispersion lens elements minimize aberrations for sharp resolution and accurate colors

UMC coating on lens elements provides even light transmission and minimizes reflections, flare and ghosting.


April 25, 2013
Posted in Deals

For Limited Time Only: Get A 6% Reward On Selected Canon DSLR and Lenses

For a limited time Adorama offers a 6% reward program on selected Canon DSLR (click here) and lenses (click here). The offer expires 5/1/13. Hurry up. The following cameras get a 6% reward: Canon EOS-1D X, EOS 5D Mark III and Mark II, EOS 7D, EOS 6D, EOS 60D, EOS 60Da. 37 lenses get the 6% reward, among them: Canon EF 100-400mm f/4.5-5.6L, Canon EF 200mm f/2L IS USM, and more.

April 24, 2013
Posted in Deals

PowerShot G1 X plus Accessories Drops To $549

PowerShot G1 X

B&H has the Canon Powershot G1 X bundled with a Lowepro Rezo 60 Compact Camera Pouch and a SanDisk 16GB SDHC Memory Card Extreme Class 10 UHS-I on sale for $549 (click here).

  • 14.3MP 1.5″ CMOS Sensor
  • 3.0″ Vari-Angle LCD Screen
  • 28mm Wide Lens with 4x Optical Zoom
  • DIGIC 5 Image Processor
  • Hybrid Image Stabilizer
  • Optical Viewfinder
  • Up to 12,800 ISO
  • 1080p Full HD Video
  • High Dynamic Range Scene Mode
  • Manual & Numerous Other Shooting Modes


April 24, 2013
Posted in News

Play Around With A Canon C500 Without Owning It (C500 Menu Simulator)

C500 Menu Simulator

After the Canon C300 menu simulator, the Canon Digital Learning Center put a Canon C500 menu simulator online.

The Canon C500 has a price tag of $25,999 and can be purchased at the following shops: Canon C500 at B&H and Adorama. To much money? You can always rent the Canon C500 at Borrow Lenses.

Canon press release:

Canon U.S.A. has launched the Cinema EOS C500 4K Digital Cinema Camera Menu Simulator. Developed by the Canon Digital Learning Center (CDLC), the EOS C500 Menu Simulator is a fully interactive platform that allows users to familiarize themselves with the camera’s Main Menu and Custom Picture Menu.

With this innovative training tool, prospective users of the EOS C500 can navigate the simulated menu system with a mouse, keyboard arrow keys or their fingers (when using a touch screen device). Ideal for cinematographers, camera operators, camera assistants, producers, and directors, the Menu Simulator provides a platform to research camera behavior and features.

For added convenience, the EOS C500 Menu Simulator has been optimized for use on personal computers and tablet devices so it can be used at home, on set, or on-the-go.

To access this simulator feature please visit: www.learn.usa.canon.com/resources/articles/Simulators/c500.shtml

C500 Menu Simulator

C500 Menu Simulator[via TDP]