May 29, 2013
Posted in News

Canon Celebrates Production Of 90 Million EF Lenses



Canon announced they passed the 90-million-landmark in the production of EF lenses.

Press release:

TOKYO, Japan, May 29, 2013—Canon Inc. today announced the achievement of a new lens-manufacturing milestone as production of the company’s EF-series interchangeable lenses for EOS cameras passed the 90-million-unit mark. Canon turned out its 90-millionth lens, an EF24-70mm f/2.8L II USM (released in September 2012), on May 23, 2013.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in 1987 at the company’s Utsunomiya Plant and since that time, supported by a wide range of users, demand has steadily increased and production has expanded. Today, Canon produces EF lenses at four of the company’s manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.

EF lens production surpassed the 10-million-unit mark in 1995, doubled to 20-million lenses in 2001, and went on to reach 30 million units in 2006 and 40 million units in 2008. Afterward, owing to the rapid spread of EOS digital SLR cameras, production of EF lenses gained further momentum, crossing the 50-million-unit threshold in 2009, reaching 60 million units in January 2011, and hitting the 70-million-unit mark in October of the same year. In August 2012, lens production reached 80 million units and now, a little over nine months later, the company commemorates its latest manufacturing milestone of 90 million lenses.

Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts1 as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.

With the introduction in May this year of the EF200-400mm f/4L IS USM Extender 1.4x, the world’s first2 super-telephoto zoom lens with a built-in 1.4x extender that makes possible a 200-560 mm focal length range, along with EF Cinema Lenses for digital cinematography, Canon’s extensive EF lens-series lineup now comprises a total of 84 models.3

Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

1 Among interchangeable lenses for SLR cameras, based on a Canon survey.
2 Among interchangeable lenses for interchangeable lens cameras (SLR cameras, compact-system cameras). As of May 1, 2013, based on a Canon survey.
3 Including two EF lens extenders and three models available outside of Japan. As of May 29, 2013.


May 29, 2013
Tags: ,
Posted in News

New Firmware For Canon EOS-1Ds III And Canon EOS-1D IV


New firmware updates for the Canon EOS-1Ds III (available on eBay) and the Canon EOS-1D IV (available on eBay).

  • For the Canon EOS-1Ds III firmware update (1.2.2) click here.
  • For the Canon EOS-1D IV firmware update (1.1.3) click here.


  • Canon EOS-1Ds III:
    • Firmware Version 1.2.2 incorporates the following functional improvement:
      1. Enables the center AF point to autofocus when the camera is used with the EF 200-400mm F4L USM Extender 1.4X lens and an Extender, whose combined maximum aperture is f/8.
  • Canon EOS-1D IV:
    • 1. Enables the center AF point to autofocus when the camera is used with the EF 200-400mm F4L USM Extender 1.4X lens and an Extender, whose combined maximum aperture is f/8.
      2. Fixes a phenomenon in which abnormal images may result when continuous shooting mode is enabled and the image size is set to “RAW” or “RAW+JPEG.
May 29, 2013
Posted in News

Canon EF 200-400mm f/4L IS 1.4x Hits First Retailers In USA

EF 200-400mm f/4L

Looks like first batches of the Canon EF 200-400mm f/4L IS 1.4x lens hit selected retailers in Canada and the USA. Best thing: the lens should ship in the next 48 hours.

For the USA: Amazon(click here) | Adorama (click here) | B&H (click here)

[via CR]

May 29, 2013
Posted in Deals

More Discounts on Canon Gear And Sigma Lenses

More rebates and discounts have gone live for Canon gear and Sigma lenses.

Adorama has the Canon EOS-7D Digital SLR Camera with EF 28-135mm f/3.5-5.6 IS lens and SanDisk 16GB Extreme Compact Flash plus Adorama Digital Remote Release with 36″ Cable plus Canon Deluxe Photo Backpack 200EG – $200 instant rebate – on sale for $1499 (click here).

Adorama has Canon EF 70-200mm f/2.8L IS II USM – $300 instant rebate – on sale for $2199 (click here)

Adorama has the Canon EOS 60D Digital SLR Camera with EF-S 18-135mm f/3.5-5.6 IS & EF 70-300mm f/4-5.6 IS USM lenses – $500 instant rebate – on sale for $1349 (click here).

B&H has $100 instant rebate on Sigma Normal 50mm f/1.4 EX DG HSM lens – on sale for $399 (click here). Expires June 17. For other mount types click here.

B&H has $100 instant rebate on the Sigma 70-300mm f/4-5.6 DG OS on sale for $259 (click here). For other mount type click here.

B&H has a $50 instant rebate on the Sigma 10-20mm f/4-5.6 EX DC HSM on sale for $429 (click here). For other mount types click here rel=”norewrite”.

May 28, 2013
Posted in Deals

Canon Rebates Extended To More DSLRs And Kits (Save Up To $500)

Canon Rebates

B&H extended the Canon Rebates to more gear, and the well known DSLR + Lens bundle rebates are back! Savings can go up to $500 for some bundles. Moreover, some bundles have free accessories with a value up to $100, 2% reward. Shipping in US is free and you can save even more with the “buy together and save” option. Click here to check all the offered bundles.


May 28, 2013
Posted in Reviews

Canon EF 28mm f/2.8 IS Review (The Phoblographer)

EF 28mm

Canon EF 28mm f/2.8 IS USM
Amazon, B&H, Adorama, Canon USA, Digitalrev, eBay

The Canon EF 28mm f/2.8 IS USM lens wasn’t highly regarded when it was announced. The price tag and questioning about the need of IS for a wide angle lens were the main critics. However, things changed. First of all, the lenses price dropped in the months after its announcement, and for the time being the EF 28mm f/2.8 IS is on sale with a $150 discount (in the US) and has a price tag of $649. That’s rather ok for a lens with such good characteristics. Let’s see the specs (taken from Adorama’s product page):

  • Optical Image Stabilizer provides up to 4 shutter speed stops ofcorrection.
  • Ring USM, high-speed CPU, and optimized AF algorithms for fast autofocusing.
  • Full-time manual focus for manual adjustment while in AF mode.
  • Aspherical lens elements improve peripheral image quality.
  • Circular diaphragm (7 blades) delivers beautiful, soft backgrounds.
  • Silent and smooth operation makes it suitable for video shooting.
  • Minimum focusing distance: 0.23m.
  • Compact design

The Phoblographer had his hands on the EF 28mm, and they were fairly impressed by the super fast AF, the brilliant colors, the build quality and the small size. The lens was tested using a Canon EOS 5D Mark II. In the conclusion they write:

We really have to admit: we’re extremely pleased with what Canon is doing with this lens so far. The colors are awesome, the blur free possibilities is an excellent bonus, the sharpness is brilliant, and focusing is like I gave my 5D Mk II steroids. When you consider the fairly affordable price too, you’ll realize that you’re getting quite a sweet deal.

The review comes with plenty of sample images. IQ is really good, though there is some vignetting. I own the previous iteration (without IS) and it always was a lens that I loved to use. On an APS-C sensor the Ef 28mm becomes a (more or less) normal lens.

[via The Phoblographer]

May 28, 2013
Posted in News

Will The Magic Lantern RAW Hack Void Your Warranty?

Canon Rebates

The Magic Lantern hack is a hot topic those days. Not just delivering amazing video quality on the Canon EOS 5D Mark III (price & specs), but going so far to transform a 5 year old DSLR, the EOS 50D (here on eBay), in a powerful videocamera – a camera that was never thought to be a videocamera.

But there is (obviously) one main question everyone is asking when thinking to hack their DSLR: will it void the warranty? Udi over at DIY Photography wanted to find out and wrote to Canon (and to Nikon and Panasonic). In the case of Canon, he asked if installing ML would void the warranty. Canon answered:

There is no such thing as “voiding” the Canon warranty, there are simply repairs that are covered, and those that are not.

For instance, the repairs for a failure of the buttons on the back of the camera within the warranty period, on a camera that does not show any evidence of mishandling or misuse, would likely be covered. Repairs for a camera that is “bricked” or otherwise having issues directly related to using a third party firmware would not be covered.

Even if a camera had to have the main board replaced due to it being “bricked” by a third party firmware, and then at some point later (but still within the warranty period) the buttons malfunctioned, the same rules still apply.