In an interview with DPReview dating back to Photokina, Nikon Execs made a bold statement.

When asked about aimed market shares, they said that they point to become the number one in the full frame MILC market.

Question: Do you have an internal target for percentage of sales represented by Nikon mirrorless versus DSLR?

We have internal sales targets for each model, but we cannot disclose the figures. Our goal is to become number one in the full-frame market for both mirrorless and DSLRs.

Question: What is your target timeframe for achieving this goal?

That’s a difficult question to answer – we cannot disclose the specific timeline, but we will make every effort to hit the target of being number one as soon as possible. We believe that we can achieve the number one position maybe quite soon. A lot of manufacturers have launched full-frame mirrorless cameras, but sales of our Z6 and Z7 are really robust, which gives us confidence.

Good luck Nikon. Beating Sony and Canon won’t be an easy task. And as long as we are concerned, we have no doubts Canon will dominate the market within a few years.

[via Sony Alpha Rumors]