Fujfilm Exec Says Canon Is Wrong, ILC Market Will Not Shrink, Depends By Innovation

A lot of people thinks the Fujifilm X-T3 is the best camera of 2018 (and we agree)

During CP+ 2019, Imaging Resource sat down with two top Fujifilm execs (Toshihisa Iida and Makoto Oishi) to talk about the photo industry.

In another interview, Canon stated that the camera market is doomed to shrink by 50% in the next years. A prediction Fujifilm execs seem not to agree with.

From the interview:

DE: [Canon exec] says that the interchangeable-lens business is going to contract by half, over the next two years. Do you agree with that assessment? What are your own projections?

Toshihisa Iida/Fujifilm: Totally, totally disagree.

DE: You totally disagree.

<laughter>

TI: We really just cannot believe that projection of Canon’s.

DE: Yeah. What are your projections, what do you think the market will do overall?

TI: I think it all depends on what innovation and what influence comes from the manufacturers. It’s our mission to make the market viable. So I think our projection is there’s a lot of room even to grow further in the camera market.

DE: It might even grow? (!)

TI: Yeah, yeah, yeah. If we look at the Asian market, there’s a huge population over there. Some countries may decline, but some countries soon will change to growth. I think overall, the global camera market, you know…

Summed up:

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

For a complete analysis of the interview head over to Fuji Rumors.F

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