Interview With Canon USA’s President and COO about the EOS R

Dave Etchells of Imaging Resource had a conversation with Mr. Kazuto Ogawa, Canon USA’s President and COO.

The Canon EOS R is obviously at the center of the conversation.

DE: Now that we’ve seen the EOS R, we’re kind of wondering who the specific audience is for it, in that it’s not at the high-end like the 5D Mark IV or a 1D X Mark II, but it’s a lot more than a 6D II or an 80D. Where do you see the market for it, and how are you bringing it to that market?

KO: Of course, customers can always choose the best products, but we don’t categorize them, saying “Okay, this camera is this market, this camera is this kind of market.” We don’t say that kind of thing. But judging from the specification and the current EOS line, more or less, the 5D, 6D, or the 80D; a similar position to that. So higher-end enthusiasts, or as a backup camera for professionals, that kind of category. 5D Mark IV, 6D, these are the full-frame cameras, right? The positioning of them. Read the interview here…

---

The Canon EOS R is in stock and ready to ship at major retailers in the USA and Europe

Canon EOS R at a glance:

• 30.3MP Full-Frame CMOS Sensor
• DIGIC 8 Image Processor
• UHD 4K30 Video; C-Log & 10-Bit HDMI Out
• Dual Pixel CMOS AF, 5655 AF Points
• 3.69m-Dot OLED Electronic Viewfinder
• 3.15″ 2.1m-Dot Swivel Touchscreen LCD
• Expanded ISO 50-102400, 8 fps Shooting
• Wi-Fi and Bluetooth, SD UHS-II Card Slot
• Multi-Function Bar, Dual Pixel RAW

Please use the links below to put your order (international shipping available).

Order the Canon EOS R in the USA: B&H Photo | Adorama | Canon USA | Amazon

Order the Canon RF mount lenses in the USA: B&H Photo | Adorama | Canon USA | Amazon

Availability should be given also at major retailers in Europe and around the world (you have to check for your country). Please use the links below.

Canon EOS R world-wide order links:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE

Canon RF mount lenses world-wide order links:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE