Fujifilm X-T100 at a glance:

• 24.2MP APS-C CMOS Sensor
• 0.62x-Mag. Electronic Viewfinder
• Three-Way Tilting LCD Screen
• Phase-Detection Autofocus
• Bluetooth Low Energy
• SR+ Auto Mode
• Film Simulation & Advanced Filter Modes

Today Fujifilm announced what in my opinion will become a huge success for the company. The Fujifilm X-T100 is an interchangeable lens camera, made for beginners and people who want to step up from smartphone photography, and it has a budget friendly price (it’s $599 for body only).

Pre-order: B&H Photo | Adorama | Amazon

Press release:

Introducing the stylish FUJIFILM X-T100, a new addition to the X Series mirrorless digital cameras

-Featuring retro and luxury look with the stylish center finder style
-Realizing outstanding image quality by combining 24.2 megapixel sensor with Fujifilm’s proprietary color reproduction technology
-Featuring fast and precise AF, the phase detection AF system, and three way tilting touch screen

April 24, 2018

FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce the launch of the FUJIFILM X-T100, the latest exciting addition to the X Series of the mirrorless digital cameras. The X-T100 is the entry model that realizes high image quality in various scenes with comfortable operation thanks to the enhancement of photo-shooting functions.

The X-T100, featuring a stylish design with the center-finder style, has the compact body weighing just 448g*with an anodized coated aluminum top cover delivering a retro and luxury look. Combined with the powerful 24.2 megapixel APS-C size sensor and Fujifilm’s proprietary color reproduction technology, The X-T100 realizes high image quality.

The camera is equipped with a phase detection autofocus system and a newly developed autofocus algorithm which offers faster and more precise focusing. In addition, a horizontal tilting rear LCD screen makes it easy to shoot a self portrait. Also, a high magnification electronic view finder (EVF) and an extended battery life of up to 430 frames** support comfortable shooting.

The latest built-in Bluetooth®*** technology makes image transfer quick and easy for sharing with friends. It is the ideal companion for smartphone users who want to shoot high quality images in their daily life or while traveling, in addition to photo enthusiasts.