Profoto Announces The Profoto A1X Flash with Built-in AirTTL Remote

Profoto A1x

Profoto announced the Profoto A1X flash with built-in AirTTL remote. Preorder it at $1,195 at B&H Photo | Adorama

Press release:

The latest result of Profoto’s dedication to innovation – The new Profoto A1X is here!

We are never fully satisfied with the products we make. We always strive to take steps forward, whether they be baby-steps or strides. That is why we not only will create ground-breaking products. But we’ll also continually evaluate and improve those products. Like we have done with the launch of Profoto A1X, the A1’s new and improved sibling. It has a little more of everything that made its predecessor a success. An even more powerful battery, faster recycling and Sony compatibility are some of the 30 and more updates that we have made to the product. Or put in other words – more when it matters.     

Because in photography, there are no second chances. An image might present itself for a second, and then it’s gone, so you can’t afford to be fiddling with batteries or waiting for the flash to recharge – you’ve got to be ready. That’s why the new Profoto A1X has up to 450 full power pops per charge, and lightning-fast one-second recharge time, so you’ll never miss a shot.

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New Profoto Connect Wireless Transmitter for Canon (and other brands)

Profoto Connect

Profoto announced a new wireless transmitter. Pre-order for $299 at B&H Photo | Adorama

Press release:

Profoto Connect – The button-free trigger

Profoto just made flash easy to use for every image creator. Introducing Profoto Connect; the button-free trigger. 

From time to time something comes along that changes everything, this is one of those rare occasions.

Profoto Connect is the trigger for flash that’s completely button free. This is so much more than an improvement; Profoto has rethought, reimagined and rebuilt the remote trigger from the hot shoe up to create something that makes the process of working with flash effortlessly simple.

“Profoto Connect came from a steadfast belief that flash can be every bit as beautiful as ambient light” commented Martina Nillenstedt, Profoto Head of Content and Brand, “What we needed to do was make it more accessible to more image creators – Profoto Connect does that – from today forward, working with flash couldn’t be easier.”

There’s almost nothing to the Profoto Connect – It’s just a small, smooth and discreet pod that sits on top of the camera. Albert Norelius, Profoto Product Manager explains, “When we sat down and talked with photographers, we recognized that all the buttons and menus you find on a typical remote trigger can seem a little complex – so we decided to get rid of them completely.”

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