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Press release:

Profoto Connect – The button-free trigger

Profoto just made flash easy to use for every image creator. Introducing Profoto Connect; the button-free trigger. 

From time to time something comes along that changes everything, this is one of those rare occasions.

Profoto Connect is the trigger for flash that’s completely button free. This is so much more than an improvement; Profoto has rethought, reimagined and rebuilt the remote trigger from the hot shoe up to create something that makes the process of working with flash effortlessly simple.

“Profoto Connect came from a steadfast belief that flash can be every bit as beautiful as ambient light” commented Martina Nillenstedt, Profoto Head of Content and Brand, “What we needed to do was make it more accessible to more image creators – Profoto Connect does that – from today forward, working with flash couldn’t be easier.”

There’s almost nothing to the Profoto Connect – It’s just a small, smooth and discreet pod that sits on top of the camera. Albert Norelius, Profoto Product Manager explains, “When we sat down and talked with photographers, we recognized that all the buttons and menus you find on a typical remote trigger can seem a little complex – so we decided to get rid of them completely.”