Industry News: Fujifilm Announced the Fujifilm X100V (and it’s kinda sexy)

FUJIFILM X100V

Fujifilm launched the Fujifilm X100V, and it’s a damn good looking camera with a fixed lens. It looks like a Leica (the black one, below) while having a fraction of the cost. Man, do I like the design of this camera. Canon, can’t you make something that looks as good?

Key features:

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • Fujinon 23mm f/2 Lens
  • Hybrid 0.52x OVF with 3.69m-Dot OLED EVF

You can pre-order the Fujifilm X100V for $1,399 at B&H Photo and Adorama.

World-wide preorder:

America: B&H Photo, Adorama, Amazon USA, Amazon CA, KEH Camera, BestBuy, Canon CA, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR

Fujifilm press release:

Fujifilm launches “FUJIFILM X100V”

– New evolution of the X100 Series, the origin of premium compact digital cameras
– Sophisticated design that exudes functional beauty
– The newly-developed high-performance lens for premium image quality
– The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

FUJIFILM X100V

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

Fujifilm X100V

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”* sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only** viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

Fujifilm X100V
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