Canon makes a major step towards cinema and low budget cinematographers dream.

Alliance Technicolor & Canon USA
Technicolor (Euronext Paris: TCH) announced that “it has formed a strategic alliance with Canon USA, Inc. to leverage Technicolor’s color-science in the development of a suite of creative tools for cinematographers to facilitate greater usability and integration of Canon EOS DSLR cameras into the motion picture and television production pipeline.

The new suite of creative tools will be inaugurated with Technicolor’s CineStyle, that coupled with Technicolor’s Digital Printer Lights™, will provide a more seamless pipeline, from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras. Technical tests have been conducted with various camera-lens configurations under the supervision of Technicolor color-scientists with a number of renowned cinematographers.

Technicolor, once again, is taking an innovative leadership position by their very forward-looking development of tools and workflows to support the deployment of Canon’s EOS DSLR’s into motion picture production,” stated cinematographer, and past ASC president, Daryn Okada.”

Read the press release from Technicolor.

Doh! Barclays”predicts” that “Canon’s earnings this year will probably be 27 percent lower than previously estimated after last month’s earthquake and tsunami in Japan damaged factories and choked supply of components“. The cause are the “extensive damage at Canon’s plant in Utsunomiya, Tochigi prefecture, and difficulty in getting parts and materials will likely pressure production of cameras, lenses, copiers and chip- making equipment“.
And if the Fukisuhima power plant will be fixed than “production will probably return to normal from the quarter starting in July“.

Let’s cross the finger…

Yesterday , April 4, Canon Australia published a report about the impact of the Japanese earthquake.

Unfortunately today we can’t find the article that yesterday, 4 April, was on line, but The National Business Review of New Zealand and ARN net confirm the source and the content of the text.

Then, the report:

“Canon Oceania outlines local impact of the Japanese Earthquake and Tsunami

Canon has just announced the EOS 60D firmaware update Version 1.0.9. with the following fixes and changes:

• “Filter “art” is used in markets outside Japan, the display of “Creative Filters” (written in Japanese: Creative Filter) name to Unified. (The change in Japanese only. There is no change for non-Japanese.)
• Custom Function C. Fn II-1 (when the second long exposure noise reduction) to “2:” setting mode immediately after a quick shot live at least 5 seconds and the second shutter (AF) to When you do, symptoms may be corrected with a camera malfunction.
• In operating the camera with EOS Utility, press the Live View Remote Shooting after shooting in, when the video Sugu Hazime Hiraku, Fixes a phenomenon may cause abnormal operation of the camera.

 

Click the link to visit the download page: http://www.canon.com.au

Few weeks ago a crazy guy killed his Canon T2i by making it “mirrorless”. And now an even more crazy (and probably rich) guy transformed his canon 5d markII in a mirrorless camera! Take a look here: dchome.net

BCNranking just published the lens sales ranking for January-Febraury 2010.

The following lens list contains the 10 most sold EOS mount lenses (including third-party producer like Sigma)

1	Canon	EF50mm F1.8 II
2	Canon	EF100mm F2.8L IS USM
3	Tamron	AF18-270mm F/3.5-6.3 DiII VC LD Aspherical [IF] MACRO
4	Canon	EF-S10-22mm F3.5-4.5 USM
5	Sigma	30mm F1.4 EX DC HSM
6	Canon	EF70-200mm F4L IS USM
7	Canon	EF-S60mm F2.8 USM
8	Canon	EF50mm F1.4 USM
9	Sigma	18-200mm F3.5-6.3 DC OS
10	Canon	EF-S18-200mm F3.5-5.6 IS