Russian site Photar.ru interviewed the head of Canon Russia’s department of product and consumer expertise, Artem Lezhnev.
Answering the most common critics (all excerpts are machine translated):
People who criticize Canon are divided into two types. The first does not like the skinton, form factor or some particular points. The second – do not digest the marketing policy of the company. Why, for example, in one of the new Canon cameras – neither in the flagship, nor the middle or entry level, is it not possible to record 4K video without a crop? The company is technologically unable to carry out this task?
– We did not set such a function intentionally. We have a series of Cinema EOS – movie cameras. Canon separates EOS R and Cinema EOS from each other. This series is aimed at shooting professional video. Camera Canon C700 – there certainly is 4K from the whole frame.
We can put 4K from a full frame in the SLR and mirrorless, but we do not want to “cannibalize” our own video segment.
At the end there is some truth in the fact that Canon doesn’t “want to cannibalize” their video segment.
Is there a new Canon camera in the pipeline?
Could it be that the company is already testing a new camera, which will later be announced, for example, before the Olympiad?
“I’m sure Canon is already developing next-generation cameras, because testing usually starts at least a year before the camera enters the market.”
And when does testing end?
– A few months before the camera announcement. We have a very serious program of ambassadors, a very tough selection. Canon has the whole EMEA region – the whole of Europe, the whole of Africa, the Middle East and Russia – only 40 people. These are people with publications, participants of professional exhibitions of various genres, people who have really proved their professionalism, and we are working with them on testing .
What about IBIS (In Body Image Stabilisation)?
– We already have three patents on IBIS – on a mobile matrix and stabilisation, but we continue to work on them.Canon never uses technology that has not yet been tested.It took us so much time, because the technology itself requires a very detailed study, because the moving matrix is good, on the one hand.On the other hand, go to any service and ask how many cameras they have there with broken moving dies.The stabilization system is a very fragile thing.
Interesting. And what about lenses after IBIS?
– It is possible that after [having implemented IBIS in cameras], Canon will begin to produce much cheaper glass.Lens stub is quite expensive.
So, let’s hope IBIS will soon come to Canon DSLRs and MILCs, and happy to hear that excellent Canon optics will be less expensive.