Nikon Is Dying, Say These YouTubers (but there is hope)

Nikon

Apocalyptic camera industry conspiracies seem to never end.

Tony & Chelsea Northrup say Nikon is dying, but there might be hope.

Nikon is expecting to lose $92 MILLION in 2020 on its camera business. That’s bad, but it gets worse – Nikon is planning to reduce R&D, so we can expect the rate of their technical advances to decrease. Nikon is also predicting that their market share will decrease, and the total market size is decreasing, so their revenue will inevitably drop.

We believe Nikon can pull through this, but their current plans might not be the right plans. We believe they should cater to existing DSLR customers rather than trying to push everyone to their mirrorless Z system. We believe the Z system is an area for long-term growth, but producing F-mount products will help raise cash to keep the business running in the short term. Finally, we believe Nikon should INVEST and take an even bigger loss for a couple of years, allowing them to grow their market share instead of cutting it.

Nikon’s possible imminent dead and possible ways to avoid it are further discussed in the video below.

Nikon Announces The Nikon Z 50, APS-C Mirrorless Camera With 20MP

Nikon Z 50

Nikon announced an APS-C mirrorless camera in the Z lineup, the Nikon Z 50. Along with the Nikon Z 50, the Nikkor Z 58mm f/0,95 S Noct lens was also announced (see below in press text). The Nikon Z 50 will ship starting in November 2019 at $860 for the body only, preorder at B&H Photo and Adorama.

Nikon press text:

Nikon releases the DX-format Nikon Z 50

Experience the superior rendering capabilities and rich power of expression of the Nikon Z mount system in a compact and lightweight body

TOKYO – Nikon Corporation (Nikon) is pleased to announce the release of the APS-C size (Nikon DX-format) Nikon Z 50 mirrorless camera, as well as NIKKOR Z DX lenses.

Details regarding the NIKKOR Z DX lenses can be found in the following press release, issued today:

The Z 50 is Nikon’s first DX-format mirrorless camera. It inherits its design and operability, reliability, and future possibilities as a mirrorless system from the Nikon Z 7 and Nikon Z 6, further improving on those characteristics and condensing them into a compact, lightweight, and durable body capable of superior rendering capabilities and rich power of expression. It is equipped with the Z mount, which is compatible with both the NIKKOR Z DX and NIKKOR Z FX, ensuring support for all NIKKOR Z lenses and allowing users to enjoy great variety in imaging expression.

The Z 50 has an effective pixel count of 20.9 megapixels, and is the first Nikon DX-format camera to be equipped with a CMOS sensor that incorporates focal-plane phase-detection AF pixels. Adoption of this image sensor, along with the EXPEED 6 image-processing engine, has made a broad range of standard ISO sensitivities — ISO 100-51200*1 — possible for superior image quality with very little noise throughout that range. The camera is also equipped with features such as mid-range sharpening and Creative Picture Control, enabling support for creative imaging expression equivalent to that offered by the Z 7 and Z 6. When NIKKOR Z lenses are used, the Z 50 demonstrates superior resolution and rendering capabilities with both recording of still images, and videos.

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Industry News: Nikon Says Upcoming Nikon D6 Flagship Is “its most advanced DSLR”

Nikon D6

Nikon announced the development of the Nikon D6, the company’s next DSLR flagship. Nikon claims the Nikon D6 is “its most advanced DSLR to date”.

The Nikon D6 will be the direct competitor of the upcoming Canon EOS-1D X Mark III. Both cameras are expected to be released 2020 before the Summer Olympics. How will Canon react to Nikon’s “most advanced DSLR”?

Nikon press release:

Nikon is Developing the D6 Digital SLR Camera and the AF-S NIKKOR 120-300mm F/2.8E FL ED SR VR Telephoto Lens

MELVILLE, NY – Nikon Inc. is pleased to announce the development of the Nikon D6 professional DSLR camera and the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR telephoto zoom lens.

Nikon released the D1 digital SLR camera in 1999, making 2019 the 20th anniversary of the single-digit D series. Thanks to the imaging know-how cultivated over Nikon’s long history in camera development, Nikon’s professional DSLR cameras have continued to evolve by introducing some of the industry’s most advanced technologies and responding to the strict demands of professional photographers with the ultimate in performance and reliability, even in the most severe conditions. With the D6, Nikon is currently developing its most advanced DSLR to date.

This year also marks the 60th anniversary of the Nikon F mount. The new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR F mount lens that Nikon is developing will provide professional photographers in fields such as sports photography with even greater support.

Nikon is striving to expand possibilities for imaging expression and leading the way in imaging culture with both DSLR and mirrorless camera systems, as well as a rich lineup of NIKKOR lenses.

Details including release dates, pricing and specifications for these products will be announced at a later date. For more information on the latest Nikon products, please visit www.nikonusa.com.

Bold Statement: Canon, Nikon and Panasonic Mirrorless Systems Are Flops (Northrup)

Mirrorless

Tony & Chelsea Northrup posted a 28 minutes video with a pretty bold statement: Canon’s and Nikon’s and Panasonic’s mirrorless systems are dead end, flops, failures.

According to Northrups, Sony E-mount and Fuji X-mount are the most “future proof” mounts. The statements are based on Amazon US data and a lot of more or less educated guessing.

Northrup’s predictions give Canon and Nikon respectively 28.8% and 12.4% market share in the full frame mirrorless market and 12.8% for both Canon and Nikon in 2022.

There are a lot of questionable affirmations in the video below. Please comment in a polite way (if you want to comment).

BCN Trends Show Sony Losing Market in Japan, Canon Steady, Nikon Gaining

Sony

BCN data for the full frame mirrorless market in Japan (April 2019) shows how Sony is slowly losing market shares in favour Nikon while Canon remains steady.

The five top ranking cameras are:

  1. Sony a7III
  2. Canon EOS RP
  3. Canon EOS R
  4. Nikon Z 6
  5. Sony a7II

Guess Sony will lose even more market shares in the next months. Besides Canon and Nikon’s offerings there is also stiff competition coming from the L-Mount front.

sony

In Japan the Sony a7 III Outsells All Competitors Put Together

Sony A7 Iii

Latest BCN retail data shows an interesting picture of the full frame mirrorless market in Japan.

If you have a look at the image on top, you’ll see that the Canon EOS RP had a very good start when it was launched, and then started to sell less. The graph also shows that in Japan the Sony a7 III sells better than all its competitor put together. In other words, in April 2019 there were more Sony a7 III sold than the sum of sold Canon EOS R, Canon EOS RP and Nikon Z6 cameras.

Still, professional photographers and news photographer prefer Canon and Nikon cameras. Apparently, even Leica doesn’t mind using pictures shot with a Nikon.