Canon’s #RealTimeTips for photography show up on billboards in NYC

#RealtimeTips
Image: Canon

Canon started a campaign that is not necessarily promoting only the company’s products. It’s a realtime billboard campaign in New York City. Canon and 360i set up digital billboards around NYCs most photographed locations to help people shoot better pictures.

The electronic billboards show weather conditions, time of day, traffic conditions, and more information, and deliver up to 200 different photograhpy tips. In addition, at each billboard location there are experts to give any help you need for your photography. Canon cameras can also be tested. Some of the locations are the Flatiron District, Central Park South (59th Street and 5th Avenue), the Brooklyn Bridge (Brooklyn Bridge Park’s Fulton Ferry Landing), Penn Plaza near Madison Square Garden.

Pierre Lipton, 360i’s chief creative officer, says:

We started by looking at the hottest regions of photo activity in NYC, based on where people were taking and posting the most photos, which guided the placement of our billboards […] Throughout the campaign we’ll be listening on Facebook, Twitter and Instagram and responding to people who submit their photos on these platforms. And that’s in addition to all the APIs we’ll be listening to—pulling in weather, traffic, location information and more.

The whole thing has a hashtag (#RealTimeTips on Twitter and FaceBook) and a a website where people can find more photography tips (CanonPhotoTips.com).

Basically, I see a clear message here: the best camera is the one you have with you, even better if it is a Canon.

#RealTimeTips
Image: Canon
[via Adweek via 360i]

Canon PowerShot SX410 IS $100 off, now on sale at $179

PowerShot SX410 IS
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The Canon PowerShot SX410 IS got a $100 price drop: Amazon | Adorama | B&H Photo.

  • Canon’s powerful 40x Optical Zoom (24–960mm) and 24mm Wide-Angle lens with Optical Image Stabilizer help facilitate outstanding optical performance and versatility, along with Intelligent IS to help optimize image stabilization for virtually shake-free images in a wide variety of conditions.
  • 20.0 Megapixel* sensor and Canon DIGIC 4+ Image Processor deliver stunning quality images.
  • Capture impressive 720p HD video with a dedicated movie button and zoom while shooting.
  • Smart AUTO intelligently selects the proper settings for the camera based on predefined shooting situations** to help you create the best possible image capture for stills or video.
  • Scene Modes such as Fisheye Effect, Toy Camera Effect and Monochrome provide creative freedom to capture your photos.
  • 3.0″ LCD with wide viewing angle allows clear display, easy operation, and sharing.
  • ECO Mode helps reduce power consumption for longer battery life.

Handevision IBELUX 40mm f/0.85 for EOS M on sale at $799

IBELUX 40mm F/0.85
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The Handevision IBELUX 40mm f/0.85 lens is the world’s fastest lens for mirrorless cameras, and it got another, huge price drop and is now on sale at $799 at B&H Photo.

I am not sure if this is a B&H exclusive or if the price drop applies universally. On Amazon all mount types but Canon EOS M are discounted.

 

  • 64mm (35mm Equivalent)
  • Aperture Range: f/0.85 to f/22
  • Concave Front Lens Element
  • 250° Manual Focus Throw
  • Ten-Blade Circular Diaphragm
  • Metal Lens Barrel & Integrated Lens Hood
  • Minimum Focus Distance: 2.5′
  • Filter Thread: 67mm

 

Sigma unveils heat-treated ceramic glass lens protector filters

Sigma ceramic protector
Sigma’s new Water Repellent Ceramic Protector

Sigma unveiled WR (Water Repellant) Ceramic Protector filters. These protective lens filters are claimed by Sigma to be “world’s first highly shock-resistant and scratch-resistant clear glass ceramic protective filter”. The core specs are:

  • 10x the strength of a conventional protective filter and 3x the strength of a chemically hardened glass filter
  • Optically clear ceramic glass offers extremely high transmittance
  • Water-repellent (WR) coating reflects only 0.24 percent of visible light, thereby minimizing flare and ghosting

Sigma ceramic protector

Sigma states that their WR Ceramic Protector filters allow for 99.76% light transmission. 67mm, 72mm, 77mm, 82mm, 86mm, 95mm and 105mm sizes will be available. Pricing and availability are not known for the time being.

The video below gives an overview about Sigma’s WR Cermaic Protector filters.

[via DIY Photography]