Industry News: Sony Announced The Sony A7c, World’s Smallest FF MILC

Sony A7c

Sony announced the Sony A7c, touted as a concept camera, and the world’s smallest full frame mirrorless camera.

You can preorder the new Sony A7c starting $1,799 at B&H Photo and Adorama.

B&H Explora has an article about the Sony A7c.

Sony press release:

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest(i) Full-frame Camera System

Sony Electronics – 09/15/2020

SAN DIEGO, Sept. 14, 2020 — Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world’s smallest and lightestii full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more. When paired with the world’s smallest and lightestiv FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detectionv.

“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stopvi wide dynamic range and high-speed image data processing. 

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)vii, the Alpha 7C is similar in size and weight to an APS-C cameraviii, with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leadingx 740 imagesxi when using the LCD monitor, or 680 imagesxi when using the viewfinder.

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Images Of Sony A7c Mirrorless Concept Camera Leak Ahead Of Announcement

Sony A7c

Sony is set to soon announce a new mirrorless camera, the Sony A7c, touted as a “concept” camera.

Images of the upcoming Sony A7c leaked over the web. There is also a set of rumored specifications, posted over at Sony Alpha Rumors:

  • Announcement Sept 15 at 2am London time
  • Similar Sony A7III specs with 24MP sensor
  • Same A7sIII fully articulating screen
  • Autofocus algorithm is the one from the A7sIII
  • [email protected]
  • Body shape similar to the A6600 with EVF in the corner (note: it’s NOT a pop-up EVF)
  • IBIS
  • The camera will be marketed for vlogging
  • Battery is NP-FZ100
  • USB C
  • Single SD card slot
  • Mic-in and a headphone jack
  • Wi-Fi (11a/b/g/n/ac) and Bluetooth
  • Price will be above A7III (2.100 Euro and 2399 Euro with kit lens)
  • Comes with a new collapsible 28-60mm f/4-5.6 lens