BCN published their market share ranking in Japan for 2018 (BCN awards 2019).
Canon rules the market in Japan, as you can see from the image on top. Canon holds 57.4% in the DSLR market, and 31.6% in the mirrorless market. Canon’s success in the mirrorless market comes from the excellent sale figures of the EOS M50, and is also due to the new EOS R full frame mirrorless camera line-up (a new model coming soon). Nikon tops in the compact camera market with 31.5%, closely followed by Canon with 29.8%.
Below you see the ranking for the single categories, compared to previous years ratings.
BCN posted their annual “BCN Awards” and look who is ranked on top for the mirrorless and DSLR market. It appears to be true that there is life in the old dog.
Canon ranks first for DSLR and mirrorless market shares in 2018.
DSLR market shares:
Canon – 57.4% share
Nikon – 39.3% share
Ricoh – 3.1% share
Mirrorless market share:
Canon – 31.6% share
Olympus – 23.5% share
Sony – 22.7% share
Canon’s success in the mirrorless market is mostly because of the commercial success of the EOS M50, and also to some minor degree thanks to the new EOS R. It’s interesting to see that Nikon doesn’t show up among the first three players in the MILC market. Surprisingly the so much touted Sony mirrorless systems are not getting that much love in Japan.
Nikon still ranks first for compact cameras with 31.5%, followed by Canon with 29.8% and Sony with 11.9%.
Canon also ranks first for sold lenses with 20.7%, followed by Sigma with 15.7% and Nikon with 13.7%.
Below you see how Canon’s market share in the mirrorless market evolved since 2016.
Not bad for a company so heavily criticised. I’m curios to know how much market share Canon will gain this year because they are clearly headed to lead the market.
DPReview published an interview with Mr. Kenji Tanaka, VP and Senior General Manager of Sony’s Business Unit 1, Digital Imaging Group. The interview was taken at Photokina 2018.
Sony appears to be rather fond of their role in the industry.
Q: What is Sony doing that’s unique?
A: We are the world’s largest manufacturer of image sensors, and have developed many unique sensors. Looking at the Alpha 9, the stacked CMOS sensor is a good example of both a unique and innovative product. These kinds of things are a strength compared to our competitors.
How does Sony stand to the competition?
Q: How do new competitive full-frame mirrorless cameras affect your planning?
A: I welcome the shift in the market. Our vision is not to move the customer [from DSLR to mirrorless], it is to expand the market.
I don’t know what the impact of [Canon and Nikon entering the full-frame mirrrorless market] will be but we remain focused on creating new customers. That is our priority. Honestly speaking, I don’t care about competitors, I care about the customers. If customers need more functionality, or more quality, we’ll try to do it.