Sony Says They Are Nr. 1 Mirrorless Brand In North America

Mirrorless

Really? Sony nr. 1 brand when it comes to mirrorless technology in North America? Where are Canon and Nikon?

Sony press release:

Sony Electronics’ is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

2021 Marks the 8th Consecutive Year that Sony Holds the #1 Share in Full-Frame Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand and full-frame mirrorless camera brand in 2021. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021 as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years.

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

[via DPReview]

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Industry News: Canadian Press Chose Sony As Exclusive Provider for Imaging Products

Sony

Aiaiai those Canadians. Preferring Sony over Canon. How dare you, eh? ;-)

Press release:

The Canadian Press Makes Sony Electronics its Exclusive Provider for Imaging Products

Sony Electronics – 01/31/2022

TORONTO, Jan. 31, 2022 /PRNewswire/ — Sony Electronics, a global imaging leader, and The Canadian Press, Canada’s trusted national news agency, announced today that Sony would be the exclusive imaging products provider for the media company.

With more than 180 journalists, The Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers at The Canadian Press will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.

“We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales. “The journalists at The Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling.”

“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”

“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”

“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution planned throughout early 2022. 

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About The Canadian Press
The Canadian Press has been Canada’s trusted news leader for more than 100 years and is the exclusive Canadian distributor of international news from The Associated Press. More than 180 journalists produce, package and deliver real-time, bilingual news articles, photos, graphics, video and audio clips for use in newspapers, magazines, radio and TV newscasts, websites, company blogs, social channels, digital signage screens and more. Clients depend on their reliable, accurate and fast coverage, written and edited according to the standards set for the industry by The Canadian Press Stylebook. Through its commercial division, The Canadian Press also helps media, PR and marketing professionals by providing photography, videography and other custom content services; media monitoring, press release distribution and CP style training.

http://www.thecanadianpress.com

Industry News: Sony Develops World’s First Stacked CMOS Sensor With 2-Layer Transistor Pixel

Sony

Sony announced the development of a new image sensor with 2-Layer transistor pixels.

Sony press release:

Sony Develops World’s First*1 Stacked CMOS Image Sensor Technology
with 2-Layer Transistor Pixel

Widens Dynamic Range and Reduces Noise by Approximately Doubling*2 Saturation Signal Level*3

*1: As of announcement on December 16, 2021.

*2: Based on comparison, on a one square μm equivalent basis, between existing image sensor and the new technology applied to Sony’s back-illuminated CMOS image sensor; as of announcement on December 16, 2021.

*3: A single pixel’s maximum electron storage capacity.

Sony Semiconductor Solutions Corporation (“Sony”) has succeeded in developing the world’s first*1 stacked CMOS image sensor technology with 2-Layer Transistor Pixel. Whereas conventional CMOS image sensors’ photodiodes and pixel transistors occupy the same substrate, Sony’s new technology separates photodiodes and pixel transistors on different substrate layers. This new architecture approximately doubles*2 saturation signal level*3 relative to conventional image sensors, widens dynamic range and reduces noise, thereby substantially improving imaging properties. The new technology’s pixel structure will enable pixels to maintain or improve their existing properties at not only current but also smaller pixel sizes.

Sony announced this breakthrough at the IEEE International Electron Devices Meeting that started on Saturday, December 11, 2021.

Stacked CMOS image sensor architectures

A stacked CMOS image sensor adopts a stacked structure consisting of a pixel chip made up of back-illuminated pixels stacked atop a logic chip where signal processing circuits are formed. Within the pixel chip, photodiodes for converting light to electrical signals, and pixel transistors for controlling the signals are situated alongside each other on the same layer. Increasing saturation signal level within form-factor constraints plays an important role in realizing high image quality with wide dynamic range.

Sony’s new architecture is an advancement in stacked CMOS image sensor technology. Using its proprietary stacking technology, Sony packaged the photodiodes and pixel transistors on separate substrates stacked one atop the other.
In conventional stacked CMOS image sensors, by contrast, the photodiodes and pixel transistors sit alongside each other on the same substrate. The new stacking technology enables adoption of architectures that allow the photodiode and pixel transistor layers to each be optimized, thereby approximately doubling saturation signal level relative to conventional image sensors and, in turn, widening dynamic range.

Additionally, because pixel transistors other than transfer gates (TRG), including reset transistors (RST), select transistors (SEL) and amp transistors (AMP), occupy a photodiode-free layer, the amp transistors can be increased in size. By increasing amp transistor size, Sony succeeded in substantially reducing the noise to which nighttime and other dark-location images are prone.
The widened dynamic range and noise reduction available from this new technology will prevent underexposure and overexposure in settings with a combination of bright and dim illumination (e.g., backlit settings) and enable high-quality, low-noise images even in low-light (e.g., indoor, nighttime) settings.
Sony will contribute to the realization of increasingly high-quality imaging such as smartphone photographs with its 2-Layer Transistor Pixel technology.

[via Sony Alpha Rumors]

Sony A7 IV Officially Announced, 33MP Full Frame Sensor, $2498

Sony A7 Iv

Sony announced the Sony A7 IV. The Sony A7 IV has a 33MP full frame sensor and sells for $2,498.

At a glance:

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • 4K 15p UVC/UAC Streaming via USB Type-C

Preorders are live:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Wex Photo Video, Canon DE, Canon UK

.

Press release:

Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

San Diego, CA – October 21, 2021 – Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.  The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.  This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 – 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras.  This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony.  High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

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Sony Released A New Pro Lens, The Redesigned Sony FE 70-200mm f/2.8 GM OSS II

Sony FE 70-200mm

A new Sony lens for professional photographers. The Sony FE 70-200mm f/2.8 GM OSS II has been redesigned and comes with a new optical formula.

At a glance:

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA & One Aspherical Elements
  • Four ED Elements & Two Super ED Elements
  • Nano AR Coating II
  • 4 XD Linear AF Motors
  • Optical Steady Shot Image Stabilization
  • Dust and Moisture-Resistant Construction
  • Eleven-Blade Circular Diaphragm

Preorders are live at B&H Photo ($2,798).

Gordon from Camera Labs already had the chance to test the lens.

Sony press release:

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony Electronics – 10/13/2021

SAN DIEGO, Oct. 13, 2021 /PRNewswire/ –Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightesti F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance
The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverteriii to extend the lens’ focal length to 400mmiv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

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Industry News: Sony Announces The Sony ZV-E10, A Small And Simple MILC

Sony Zv-e10

Sony released a new mirrorless camera today, the Sony ZV-E10. It’s a small and simple-kept mirrorless camera.

Sony ZV-E10 at a glance:

  • 24.2MP APS-C Exmor CMOS Sensor
  • UHD 4K30p and Full HD 120p Video
  • 3.0″ Side Flip-Out Touchscreen LCD
  • 425-Point Fast Hybrid AF
  • Up to 11-fps Shooting, ISO 100-32000
  • Real-Time Eye AF and Tracking
  • Background Defocus & Face Priority AE
  • Directional 3-Capsule Mic and Windscreen
  • Headphone and Microphone Ports

The Sony ZV-E10 seems to aim at the videologger crowd. A review at PetaPixel is already live.

Preorders are open, the Sony ZV-E10 sells at $698:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Wex Photo Video, Canon DE, Canon UK

And here are two reviews/previews:

The new Sony ZV-E10
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