Sony A7 IV Officially Announced, 33MP Full Frame Sensor, $2498

Sony A7 Iv

Sony announced the Sony A7 IV. The Sony A7 IV has a 33MP full frame sensor and sells for $2,498.

At a glance:

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • 4K 15p UVC/UAC Streaming via USB Type-C

Preorders are live:

America: B&H Photo, Adorama, Amazon USA, Amazon CA, KEH Camera, Canon CA, Canon USA
Europe & UK: Amazon DE, Amazon UK, Wex Photo Video, Park Cameras, Canon DE, Canon UK

.

Press release:

Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

San Diego, CA – October 21, 2021 – Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.  The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.  This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 – 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras.  This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony.  High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

Click here to open the rest of the article

Sony Released A New Pro Lens, The Redesigned Sony FE 70-200mm f/2.8 GM OSS II

Sony FE 70-200mm

A new Sony lens for professional photographers. The Sony FE 70-200mm f/2.8 GM OSS II has been redesigned and comes with a new optical formula.

At a glance:

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA & One Aspherical Elements
  • Four ED Elements & Two Super ED Elements
  • Nano AR Coating II
  • 4 XD Linear AF Motors
  • Optical Steady Shot Image Stabilization
  • Dust and Moisture-Resistant Construction
  • Eleven-Blade Circular Diaphragm

Preorders are live at B&H Photo ($2,798).

Gordon from Camera Labs already had the chance to test the lens.

Sony press release:

Sony Electronics Continues to Redefine Excellence in Imaging with the Introduction of the new FE 70-200mm F2.8 GM OSS II

Sony Electronics – 10/13/2021

SAN DIEGO, Oct. 13, 2021 /PRNewswire/ –Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony’s G Master design.

“Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator’s kit who is looking to maximize their gear potential for both stills and video.”

Designed to perfectly pair with Sony’s E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightesti F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65th lens in its E-mount lens lineup.

New Levels of Performance
The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens’ advanced optical design including an XA element thoroughly suppresses the unwanted ‘onion ring’ effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony’s high-performance 1.4x or 2.0x teleconverteriii to extend the lens’ focal length to 400mmiv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony’s original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II’s optical design also effectively suppresses internal reflections to improve clarity.

Click here to open the rest of the article

Industry News: Sony Announces The Sony ZV-E10, A Small And Simple MILC

Sony Zv-e10

Sony released a new mirrorless camera today, the Sony ZV-E10. It’s a small and simple-kept mirrorless camera.

Sony ZV-E10 at a glance:

  • 24.2MP APS-C Exmor CMOS Sensor
  • UHD 4K30p and Full HD 120p Video
  • 3.0″ Side Flip-Out Touchscreen LCD
  • 425-Point Fast Hybrid AF
  • Up to 11-fps Shooting, ISO 100-32000
  • Real-Time Eye AF and Tracking
  • Background Defocus & Face Priority AE
  • Directional 3-Capsule Mic and Windscreen
  • Headphone and Microphone Ports

The Sony ZV-E10 seems to aim at the videologger crowd. A review at PetaPixel is already live.

Preorders are open, the Sony ZV-E10 sells at $698:

America: B&H Photo, Adorama, Amazon USA, Amazon CA, KEH Camera, Canon CA, Canon USA
Europe & UK: Amazon DE, Amazon UK, Wex Photo Video, Park Cameras, Canon DE, Canon UK

And here are two reviews/previews:

The new Sony ZV-E10
Click here to open the rest of the article

Latest BCN Figures Show Nothing Has Changed , Sony Still The Alpha Dog

Bcn

They are getting a bit boring, those BCN figures. Can they still be considered an indicator of…something?

Latest BCN statistics for the Japanese market show that Sony is still the alpha dog (no pun intended) in the mirrorless pack. The figures show that Canon is either “getting close” to Sony, or “still behind” Sony. Guess it depends by your very personal philosophy.

Forget statistics, take photos.

Industry News: Sony Set To Release a 128MP Imaging Sensor With Global Shutter

Global Shutter

Sony is set to release another innovative imaging sensor, with 128MP resolution and global shutter.

Canon is also rumored to work on an entirely new sensor. Sony, so it seems, will release its imaging sensor before Canon..

Sony press release:

Sony to Release Large Format CMOS Image Sensor with Global Shutter Function and Industry’s Highest Effective Pixel Count of 127.68 Megapixels

Delivering Increased Pixel Count, High-Speed Imaging Performance, and Contributing to Solutions in the Field of Advanced, Diversified Industrial Equipment

Tokyo, Japan — Sony Corporation announced today the upcoming release of a large format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and the industry’s highest*1 effective pixel count of 127.68 megapixels.*2

This product features an increased pixel count that yields an optical size nearly 10 times larger than the common 1.1-type image sensor corresponded to the C mount*3 for industrial equipment. It also features Sony’s original global shutter pixel technology “Pregius™”, which enables capture of motion distortion-free images. Furthermore, the Sony’s original device configuration and interface technology employed enable high-speed image readout at a data rate nearly four times faster*4 than conventional products.

Sony expects that the new sensor, when used in industrial equipment cameras for a wide variety of applications, will help to solve a variety of complex challenges, thereby contributing to the development of industry.

  • *1Among CMOS image sensors equipped with a global shutter. According to Sony research (as of announcement on March 9, 2021).
  • *2Based on image sensor effective pixel specification method.
  • *3The joining mechanism between lens and the camera body.
  • *4Compared to Sony’s “IMX253” 1.1 type, 12.37 effective megapixels CMOS image sensor equipped with a global shutter function.

Model name Sample: IMX661 3.6 type (56.73 mm diagonal) 127.68-effective-megapixel CMOS image sensor
Shipment date (planned)*5: April 2021(*5 The dates given for sample shipment date (planned) are for the color model. Black and white model samples will be available for shipment approximately one month later.

Needs for automation, labor-saving and other benefits of digital transformation continue to grow in recent years in various fields of industrial equipment. This has accelerated the adoption of cameras for a wide variety of applications, driving demand for CMOS image sensors with higher imaging performance.

The new product couples Sony’s Pregius technology with the 3.6-type (56.73mm diagonal) large optical size, delivering an increased pixel count and motion distortion-free imaging. The original device configuration, which employs a chip-on-wafer process, together with Sony’s original interface technology, enables high-speed readout nearly four times faster than conventional products*4 in full-pixel readout mode. This design delivers highly efficient imaging that captures a wide viewing angle with no motion distortion in a single imaging operation. It also improves recognition precision thanks to the high-resolution imaging and delivers a high level of processing performance. It can contribute to solutions for a variety of industrial equipment applications, for example, inspection processes for production of displays and electronic substrates, wide-area monitoring, and aerial photography, where its improved precision and quicker readout will help meet the need for a high level of productivity.

Click here to open the rest of the article

Competition News: Sony FX3 FF Camera with Cinematic Look for Creators

Sony Fx3

Sony released a new camera, the Sony FX3, a light and compact cinema camera with a full-frame imaging sensor.

Sony FX3 at a glance:

  • 10.2MP Full-Frame CMOS Exmor R Sensor
  • UHD 4K up to 120 | 1080p up to 240
  • Compact Form for Cage-Free Operation
  • 10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output
  • S-Cinetone/S-Log3/HLG, 15+ Stops DR
  • Detachable 2 x XLR/TRS Adapter Handle
  • Phase Detection AF/Face Tracking/Eye AF
  • 80 to 409,600 Expanded ISO Range
  • Dual CFexpress Type A/SDXC Card Slots

Preorder are available at $3,898: B&H Photo | Adorama. Worldwide preorders (not all might have it in stock):

America: B&H Photo, Adorama, Amazon USA, Amazon CA, KEH Camera, Canon CA, Canon USA
Europe & UK: Amazon DE, Amazon UK, Wex Photo Video, Park Cameras, Canon DE, Canon UK

. A presentation with real world images at Explora.

Sony press release:

The Most Compact and Lightweight Cinema Line Camera and First Choice for Creators Who Strive for New Cinematic Freedom

FX3 Product Highlights:

  • 10.2 megapixel[i] full-frame back-illuminated CMOS Exmor R™ sensor and BIONZ XR™ image processing engine
  • Ultra-high sensitivity with ISO expandable to 409,600 for very low light conditions and 15+ stops of dynamic range[ii]
  • S-Cinetone™ look profile which is inspired by the digital cinema camera VENICE’s colour science, also used in FX9 and FX6 Cinema Line cameras, and records up to 4K 120p[iii]
  • Compact and lightweight body design with high operability for hand-held shooting, gimbal and drone-mounted work
  • Multi-thread (1/4-20 UNC) body makes it easy to mount accessories
  • Detachable XLR handle unit with two of XLR/TRS audio input
  • “Active Mode” image stabilisation[iv] supports handheld movie shooting
  • Fast Hybrid Auto Focus, Touch Tracking (real-time tracking) and Real-time Eye AF, also used in other Alpha™ cameras
  • Uninterrupted 4K 60p recording (Continued)[v] by Effective heat dissipation and built-in cooling fan

Sony today officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha™ mirrorless cameras to create the ultimate cinematic look.

As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device that answers the needs of young creators who are looking for new ways to express their creative vision. The new model provides outstanding image quality and usability for small scale and one-person shooting. The FX3 boasts first-class focus performance, optical image stabilisation, handheld shooting design and advanced heat dissipation for extended recording times. All this in a compact, lightweight body that provides the performance and mobility to meet the growing demands of today’s content creators.

“The FX3 was designed to turn creative vision into reality,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “It allows creators to bring their visual expression into the world of cinema through immersive content. We will continue to support the world’s creators through Sony’s Cinema Line Series.”

Cinematic Look

The FX3 flaunts Sony’s industry-leading image sensor technology to achieve high processing speeds and outstanding image quality. The full-frame, back-illuminated Exmor R CMOS sensor full-frame 10.2 megapixel(approx. effective) count for movie recording (and 12.1 effective megapixels for stills) and the BIONZ XR image processing engine team up to ensure high sensitivity with low noise. The standard ISO range is 80 to 102,400 (expandable to 409,600 when shooting a movie), and dynamic range is an impressively wide 15+ stops[ii].

In response to a growing need for more expressive depth, the FX3, along with FX9 and FX6 Cinema Line cameras, allows users to create a cinematic look without post-production using S-Cinetone. Based on the colour science inspired by Sony’s flagship VENICE camera, S-Cinetone delivers natural mid-tones, plus soft colours and smooth highlights that are essential to cinematic look.

Create movies with in-camera 4K recording at up to 120 frames per second[iii]. Extraordinarily smooth slow-motion imagery[vi] (up to 5x) at QFHD (3840 x 2160) resolution with autofocus provides new expressive capability.

Click here to open the rest of the article