Sony Moves 90% Of Camera Production Away From China

Sony A7 IV Vs Canon EOS R6

Hope this doesn’t mean another geopolitical shakeup is behind the corner. Sony moves most of their camera production away from China, to Thailand.

Nikkei reports:

[Sony] has transferred the production of cameras sold in Japan, the US and Europe from China to a factory in Thailand. In principle, factories in China only make products for China. The risk of China becoming the core of the global supply chain is increasing due to the intensification of the US-China conflict and the lockdown accompanying the “zero corona” policy. Companies are gearing up to avoid supply chain malfunctions.

Almost all of the cameras sold outside of China, such as Japan, the US, and Europe, will be produced at the Thai factory.

And, yes, it appears that the decision has to do with the political tensions and trade challenges between China and the US/EU. Summing it up:

  • The Sony Group has transferred the production of cameras sold in Japan, the US and Europe from China to a factory in Thailand. In principle, factories in China only make products for China.
  • In response to the conflict between the United States and China, the transfer to the United States was carried out first, and the transfer to Japan and Europe was also completed by the end of 2022.
  • The risk of China becoming the core of the global supply chain is increasing due to the intensification of the US-China conflict and the lockdown accompanying the “zero corona” policy. Companies are gearing up to avoid supply chain malfunctions.
  • In 2022, Sony sold about 2.11 million cameras worldwide. Of these, 150,000 units are destined for China, with more than 90% being destined for Japan, the United States, and Europe. Most of the production has been transferred to Thailand.
  • For camera lenses, the company plans to continue supplying products made in China outside of the country.

Previously, Canon too moved their production to domestic factories.

[via Digicame-Info]

Reasons For Switching From Sony To Canon (who needs reasons?)

Cano Eos R5 Vs Sony A7r Iv

I do not know this guy but with this decision he seems very clever to me ;-)

Nick Page decided to switch from Sony to Canon. Smart move. Here is why he did it (emphasis mine).

Over this past year, I have learned that there is more to a camera than spec sheets and DXO Mark ratings. My Sony cameras have not been holding up to the abuse I put them through and it has left me wanting something more durable that can hold up to the abuse of a Landscape/Seascape photographer.
This is the story of why I switched back to Canon.

More about it in Mr. Page’s video:

[via Mirrorless Rumors]

Industry News: Sony A7R V Announced (61MP, AI-based AF, 8 stops IBIS, $3898)

Sony A7R V

Sony released a new mirrorless camera to the public, the Sony A7R V.

At a glance:

  • 61MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ XR & AI Processing Unit
  • AI-Based Real-Time Tracking AF System
  • 8K 24p, 4K 60p, FHD 120p 10-Bit Video
  • 4K 16-Bit Raw Output; S-Log3/S-Cinetone
  • 9.44m-Dot EVF with 120 fps Refresh Rate
  • 3.2″ 4-Axis Multi-Angle Touchscreen LCD
  • 10 fps Shooting with AF/AE Tracking
  • 8-Stop 5-Axis Image Stabilization
  • Dual CFexpress Type A/SD Card Slots

Impressing specifications, no doubt here. The new Sony A7R V is available for preorder at $3,898: Adorama and B&H Photo.

Press release:

Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus

New Artificial Intelligence (AI) Processing Unit with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body

SAN DIEGO, CA – October 26, 2022 – Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the “R” full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video.

The new Alpha 7R V offers 61.0MP still images plus the most effective 8-step image stabilization system ever offered in any of Sony’s Alpha cameras, as well as refined 8K movie recording, a new 4-axis multi-angle LCD monitor, high-speed communication functions, high-level operability and smooth workflow integration. Sony’s newest camera is ideal for professionals who need a first-class high-resolution imaging tool.

“The newest addition to our Alpha 7R lineup is the perfect example of our relentless drive to develop industry-leading imaging technology,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are thrilled to introduce the all-new Alpha 7R V with high-resolution and extremely advanced AI integrations that deliver next-generation autofocus performance. We are excited to see what our community creates with the new Alpha 7R V.”

Improved AF Accuracy Based on Newly Developed AI Processing Unit

The Alpha 7R V features next-generation AF Real-time Recognition AF, with advanced accuracy and broader subject recognition thanks to a new AI (artificial intelligence) processing unit with deep learning. The state-of-the-art AI processing uses detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems which only detect face and eye and make full use of its potential. Real-time Recognition AF, using AI subject recognition, has been developed to include several subject types, including animals, vehicles and insects. The Alpha 7R V also includes continuous shooting at up to 10 fps with AF/AE tracking.

In addition to the advanced AI technology, the Alpha 7R V includes improvement to many beloved features from other cameras in Sony’s Alpha series that are now included for the first time in Sony’s 7R series:

  • Tenacious Real-time Tracking
  • Faster and more precise wide-area, high-density AF system
  • Silent, vibration-free shooting at up to 7 fps
  • Continuously shoot up to 583 compressed RAW images at high speed

The Alpha 7R V also includes focus features that support high resolution including full-time DMF (direct manual focus), and focus bracketing, a highly-requested capability that allows for focus stacked images.

Extraordinary Resolution Known to Sony’s Alpha 7R Series

The Alpha 7R V was designed to deliver overwhelming detail thanks to the latest BIONZ XR™ image processing engine and a 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with approximately 61.0 effective megapixels. The latest BIONZ XR image processing engine ensures that the resolution potential of the camera’s sensor is fully utilized to deliver the highest resolution at low sensitivity in the Alpha series thus far. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and wide dynamic range with 15 stops for stills.

The Alpha 7R V’s entire image stabilization system has been updated with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms for stills and video. In addition to up to the 8-step compensation effect for stills, the new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution potential to bring out the finest subject details. Sony’s newest camera also offers upgraded Pixel Shift Multi Shooting, which takes advantage of the precision in-body image stabilization system control, capturing multiple pixel-shifted images that are later composited using a computer to achieve overwhelming resolution in a single image. Using the latest version of Imaging Edge Desktop™ Ver.3.5 computer application, small pixel-level movements, such as a shift in the subject’s position or leaves on a tree, are automatically detected and corrected for optimized compositing can be achieved. 16-image composites with approximately 240.8 million pixels (19,008 x 12,672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels. The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility. Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lights for stills and video.

Additional features that offer flexibility for still photography includes:

  • Addition of Lossless RAW image compression and selectable RAW image sizes and quality
  • Greatly expanded focus and exposure bracketing
  • Creative Look settings for stills and videos in camera
  • High-quality HEIF images with high compression efficiency
  • Wide brightness range for large screen viewing.
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Sony Says They Are Nr. 1 Mirrorless Brand In North America

Mirrorless

Really? Sony nr. 1 brand when it comes to mirrorless technology in North America? Where are Canon and Nikon?

Sony press release:

Sony Electronics’ is the No. 1 Mirrorless Camera Brand and No. 1 Mirrorless Lens Brand for 2021 in North America

2021 Marks the 8th Consecutive Year that Sony Holds the #1 Share in Full-Frame Mirrorless

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand and full-frame mirrorless camera brand in 2021. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021 as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years.

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

[via DPReview]

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Industry News: Canadian Press Chose Sony As Exclusive Provider for Imaging Products

Sony

Aiaiai those Canadians. Preferring Sony over Canon. How dare you, eh? ;-)

Press release:

The Canadian Press Makes Sony Electronics its Exclusive Provider for Imaging Products

Sony Electronics – 01/31/2022

TORONTO, Jan. 31, 2022 /PRNewswire/ — Sony Electronics, a global imaging leader, and The Canadian Press, Canada’s trusted national news agency, announced today that Sony would be the exclusive imaging products provider for the media company.

With more than 180 journalists, The Canadian Press produces real-time, bilingual multimedia news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers at The Canadian Press will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to quickly capture hundreds of powerful editorial photos and videos every day, ranging from large-scale global sporting events to local Canadian news, politics and lifestyle content.

“We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada,” said Mark Saddleton, Sony Canada Country Head and Director of Sales. “The journalists at The Canadian Press have a front row seat for Canada’s biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling.”

“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”

“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”

“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”

The roll out of Sony imaging kits to Canadian Press journalists is already in progress, with distribution planned throughout early 2022. 

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

About The Canadian Press
The Canadian Press has been Canada’s trusted news leader for more than 100 years and is the exclusive Canadian distributor of international news from The Associated Press. More than 180 journalists produce, package and deliver real-time, bilingual news articles, photos, graphics, video and audio clips for use in newspapers, magazines, radio and TV newscasts, websites, company blogs, social channels, digital signage screens and more. Clients depend on their reliable, accurate and fast coverage, written and edited according to the standards set for the industry by The Canadian Press Stylebook. Through its commercial division, The Canadian Press also helps media, PR and marketing professionals by providing photography, videography and other custom content services; media monitoring, press release distribution and CP style training.

http://www.thecanadianpress.com