Sony announced the Sony Alpha 7s III, a 12MP camera aimed primarily at videographers.

Sony Alpha 7s III key features:

• 12MP Full-Frame Exmor R BSI CMOS Sensor
• UHD 4K 120p Video, 10-Bit 4:2:2 Internal
• 16-Bit Raw Output, HLG & S-Log3 Gammas
• 759-Point Fast Hybrid AF

Preorder starting at $3,498:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE

Sony press release:

Highly Anticipated Sony Alpha 7S III Combines Supreme Imaging Performance with Classic “S” Series Sensitivity

• Newly developed BIONX XR^TM image processing engine with eight times more processing power[i] and a brand new 12.1-megapixel (approx., effective) back-illuminated full-frame Exmor R™ CMOS image sensor, significantly reduced rolling shutter effect[ii]
• Ultra-high sensitivity with ISO range expandable from 40 – 409,600[iii], and improved image quality by approximately 1 stop noise reductioniv in the middle and high sensitivity ranges
• Video recording capabilities include 4K 120pi, 10 bit 4:2:2 colour depth, All-Intra recording, XAVC HS format with H.265 codec and more
• 15+ stop dynamic range for moviesii
• 4K 60p 16-bit RAW video HDMI output for the first time in the Alpha™ series
• Fast Hybrid AF system with 759 point phase-detection[iv] AF sensors covering 92% of image sensor
• Enhanced Real-time Eye AF for movie recording[v] and still image recording
• New heat dissipating mechanism and dual slot relay recording enables over one-hour long 4K 60p 10-bit 4:2:2 movie shooting until battery ends[vi]
• 5-axis optical in-body image stabilisation supports handheld movie shooting, with added Active Mode [vii] to support especially difficult handheld movie shooting
• World’s brightest[viii] and largestx new 0.64-type 9.44 million dot OLED electronic viewfinder
• Side Opening variable angle LCD screen enhances shooting flexibility
• Completely redesigned menu system with touch screen interface and touch operation
• High-speed continuous still image shooting at up to 10fps[ix] for more than 1,000 consecutive uncompressed RAW images[x] with full AF / AE tracking
• Dual CFexpress Type A card slots that enable high speed data processing while keeping the compact size

Sony today announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series⁠— the Alpha 7S III (model ILCE7SM3).

Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic rangeii, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 colour depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery endsviii, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers pain points,”, said Yann Salmon-Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera. Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance. The new 35mm full-frame 12.1MP (approx., effective)back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to three times^iv and utilises a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups. In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera. To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR™ image processing engine that provides up to eight times more processing powerⁱⁱⁱ, minimises processing latency, and enables many of the hallmark still and imaging features of the camera. The new system also includes the world’s brightestx and largestx 9.44 million dot OLED electronic eye-level viewfinder and is the world’s first camerax with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.