Sony released a new mirrorless camera today, the Sony ZV-E10. It’s a small and simple-kept mirrorless camera.

Sony ZV-E10 at a glance:

• 24.2MP APS-C Exmor CMOS Sensor
• UHD 4K30p and Full HD 120p Video
• 3.0″ Side Flip-Out Touchscreen LCD
• 425-Point Fast Hybrid AF
• Up to 11-fps Shooting, ISO 100-32000
• Real-Time Eye AF and Tracking
• Background Defocus & Face Priority AE
• Directional 3-Capsule Mic and Windscreen
• Headphone and Microphone Ports

The Sony ZV-E10 seems to aim at the videologger crowd. A review at PetaPixel is already live.

Preorders are open, the Sony ZV-E10 sells at $698:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE

And here are two reviews/previews: