An understandable move, since camera manufacturers are getting increasingly pressure from smartphones. If you consider how good an iPhone is in taking pictures, and that most high-end smartphones feature sensors that get always better, not to mention that these smartphones get equipped with good lenses, then it makes sense.
The occasional shooter is better served with a smartphone that does everything good enough, than carrying around a mobile and a small compact camera. People who is more serious about photography will in any case get a better camera, which most of the time is a DSLR or a good mirrorless camera.[via slashgear]