Interview With Canon’s Masaya Maeda (more APS-C sensors, more EF-M Lenses, Future is Full-Frame)

DPreview published an interview with Masaya Maeda, Managing Director and Chief Executive, Image Communication Products Operations at Canon.

  • There will be an EOS 70D, but the future of the semi-pro segment will see full-frame sensors
  • The compact camera segment need fresh ideas, the PowerShot N is such an innovation
  • Featuring larger sensors on compact cams isn’t the solution, market wouldn’t be large, below APS-C the next logical size is 1/2.3 inch
  • If you want better low-light performance, then go APS-C
  • The Canon EOS M (price & specs) didn’t sell as expected, but has good market shares in Japan and Sout-East Asia
  • There will be more lenses for the EOS-M
  • APS-C sensors may not be the future in the semi-pro segment. There will be “an increase in the number of full-frame models”
  • The EOS 70D is in works, we will see it “some day in the future. Without fail.”

Tokina Announces Two New Lenses At CP+ (12-28mm f/4 and 70-200 f/4)

Tokina Announces Two New Lenses
Image courtesy: focus numerique

Tokina announced two new lenses, the AT-X Pro DX 12-28mm f/4 for APS-C sensors, and the TX 70-200 f/4 PRO FX VCM (with image stabilization). Especially the latter is going to compete with the offerings of the various brands. It is interesting to note that Tokina decided to extend the focal range with the new wide angle zoom, compared to the current 12-24mm f/4 . The build quality is at the usual high standards. No information about price and availability, but both lenses should ship in Japan by the summer of 2013. The 12-28mm should have a price tag similar to the Tokina 12-24mm f/4 AT-X (price & specs).

Tokina Announces Two New Lenses
The new 12-28mm (image courtesy: focus numerique)
[via focus numerique, translated]
Tokina Announces Two New Lenses
The Tokina 12-24mm f/4 AT-X

 

 

Canon Execs Talk About Strategies And Technology

Canon Execs Talk About Strategies And Technology
Canon headquarters – Image copyright: Canon Inc.

Yesterday a group high ranked Canon officials met 20 journalists from Indonesia, Cambodia, Vietnam, Sri Lanka and Pakistan. The meeting was held at the headquarter of Canon Inc. in Shimomaruko, Tokyo, Japan.

Tatsuo Yoshioka, Senior General Manager ICP Strategic Management Planning Center – Image Communication Products Operations Canon Inc., said that the compact and video camera market decreased in 2013 but the DSLR market increased more than 10%.

Ken-ichi Shimbori, Advisory Director – Group Executive ICP Group 2 – Image Communication Products Operations Canon Inc., head of the DSLR group, presented the market shares: 45% in the world and 43% in Asia. The merit, according to Mr. Shimbori, goes to three key concepts featured on Canon DSLRs: fast AF, easy operation and high image quality. Mr. Shimbori said the EOS 6D is the most compact and lightest full-frame camera in the world. The reason for the high image quality relies in the gap-less microlenses featured on Canon’s digital sensors.

Masato Okada, Executive Officer – Group Executive of ICP Group 1 – Deputy Chief Executive of Image Communication Products Operations Canon Inc., said that the supremacy of Canon DSLR cameras is related to the high quality of Canon’s EF lenses.

[via Exposure Magazine]

 

Canon EF 24-70mm f/4L IS USM (IS works really well)

Canon EF 24-70mm f/4L IS USM
Image courtesy: The Phoblographer

The Phoblographer had his first impressions on the Canon EF 24-70mm f/4L IS USM (price & specs). All we knew about the lens (i.e. build quality, ergonomics etc) is confirmed. They praise the excellent image stabilization. In the conclusion they write:

[…] first reaction on hearing about this lens was one of confusion, I didn’t get the point of another midrange zoom. Especially since the range fell right within the 24-105mm f4L IS and it was more expensive. Regardless of this initially negative opinion, I thought I’d give it a change and see how well it performed. When it arrived and I put it on my camera for the first time, two specific things stuck out to me that I liked, it was a great size/weight for a professional zoom, and the IS works really, really well. Part of the reason I gave up my zoom lenses, was that I hated the bulk and weight of them after so many years of lugging them around, this new 24-70mm f4L IS is a great size and not too heavy which means it could be a fantastic travel lens. It handles well, focuses fast, and so far, has impressive image quality. I’m going to dive further into the qualities in my full review, but so far, I think it is a nice lens. I will leave you with a few more image samples for now including a couple shots at full macro.

Canon EF 24-70mm f/4L IS USM price check: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA

[via The Phoblographer]

 

New Sigma 30mm Lens For Canon Mount Announced At CP+

New Sigma 30mm

Sigma announced new lenses at CP+, only one for Canon mounts: the newly designed 30mm F1.4 DC HSM, part of its “A” (Art) line-up:

SIGMA 30mm F1.4 DC HSM”, the large-aperture standard lens with an angle of view equivalent to 45mm on a 35mm camera, is a superb go-to lens for artistic photography on an APS-C format digital SLR. Offering the bright F1.4 aperture and an angle of view extremely close to that of human vision, this lens is ideal for many different types of photographic expression.

Featuring an advanced design and the latest manufacturing technologies, SIGMA 30mm F1.4 DC HSM, the large-aperture APS-C format standard lens delivers the highest level of image quality worthy of the Art line. The photographer can leverage the shallow depth of field that creates beautiful bokeh for snap shots, portraits, landscapes, and many different styles of photography.

The SIGMA 30mm F1.4 DC HSM can be preordered at B&H (click here)

Sigma’s product description:

1. Our Art line delivers high-level artistic quality
Sigma is organizing all its interchangeable lenses into three product lines; Contemporary, Art and Sports. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line delivers high-level artistic expression. Developed with the maximum emphasis on artistic touch, they are designed to meet the expectations of users who value a creative, dramatic outcome above compactness and multifunction. Along with landscapes, portraits, still-life, close-up and casual snaps, they are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture, starry skies, underwater shots and many other scenes.
2. A large aperture F1.4 standard lens
Sigma pioneered the large-aperture APS-C format standard lens category with its 30mm F1.4 lens in 2005. Now that we have reorganized all our lenses into three product lines, we are proud to introduce the fully updated “SIGMA 30mm F1.4 DC HSM”. Offering the shallow depth of field of F1.4 and an angle of view extremely close to that of human vision, this lens stimulates the desire to create and is ideal for many different types of photographic expression. The bright viewfinder also aids focusing and composition of images.
3. Outstanding image quality for enhanced photographic expression
Convenient angle of view of a standard lens challenges photographers’ expression. The SIGMA 30mm F1.4 DC HSM has outstanding optical performance in order to fully perform its best expressive quality at all shooting distances. Optimized power distribution minimizes field curvature thereby preventing a loss of image quality at the edges of photographs. The use of a double aspheric lens minimizes spherical distortion, astigmatism and coma. Coma of point light sources is minimized near the edge of the image, and an attractive round bokeh effect is produced at large-aperture settings.
4. Incorporating a Rear Focus system
The lens incorporates a rear focus system that prevents focus-dependent variation in aberration, making high-level image quality possible throughout the entire image. With their unchanging barrel length, these lenses also enhance balance and stability for the photographer. Furthermore, since the front of the lens does not rotate, polarizing filters can be used with extra convenience.
5.Flare and ghosting conscious design
From an early stage, flare and ghosting are thoroughly measured to establish the design which is resistant to strong incident light such as backlight. Sigma’s Super Multi-Layer Coating reduces flare and ghosting, and provides sharp and high contrast images even in backlit conditions.
[Other Features]
  • Minimum focusing distance of 30cm
The maximum magnification is 1:6.8, making it excellent for close-up photography.
  • Hyper Sonic Motor
The HSM (Hyper Sonic Motor) ensures a silent, high-speed AF function. Optimizing AF algorithm, smoother AF is achieved. It also enables full-time manual focusing capability which allows sensible focus adjustment by simply rotating the focus ring.
  • Incorporating Rounded diaphragm
The 9 blade rounded diaphragm creates an attractive round bokeh at large-aperture settings.
  • Design concept
The new product lines incorporate rubber for the attachment part of the provided lens hood. For better usability, the designs of the lens cap and AF/MF changeover switch have been improved. In order to ensure high accuracy of the product, all metallic parts and the new compound material, TSC (Thermally Stable Composite), which has a high affinity to metal parts, are housed internally.
  • Brass made bayonet mount
This lens incorporates a brass made bayonet mount which has both high accuracy and durability. A special treatment to reinforce its strength is applied to the surface giving it greater strength and making it highly resistant to long-term use.
  • Newly developed “USB DOCK” exclusively for new product lines
Attaching the lens to an optional USB DOCK (planned to be available in 2013) plugged to your computer and using dedicated software “SIGMA Optimization Pro”, you can update the lens firmware and adjust parameters such as focus.
  • Evaluation with Sigma’s own MTF measuring system “A1”
We used to measure lens performance with MTF measuring system using conventional sensors. However, we’ve now developed our own proprietary MTF (modulation transfer function) measuring system (A1) using Foveon 46-megapixel direct image sensors. Even previously undetectable high-frequency details are now within the scope of our quality control inspections. The SIGMA 30mm F1.4 DC HSM will all be checked using this “A1” before they are shipped.
  • “Made in Japan”
All Sigma’s manufacturing right down to molds and parts is carried out under an integrated production system. We are now one of the very few manufacturers whose products are solely “made in Japan”. We like to think our products are somehow imbued with the essence of our homeland, blessed as it is with clean air and water, and focused, hard-working people. We pride ourselves on the authentic quality of Sigma products, born of a marriage between highly attuned expertise and intelligent, advanced technology. Our sophisticated products have satisfied professionals and lovers of photography all over the world, because our manufacturing is based on genuine craftsmanship, underpinned by the passion and pride of our experts.
[Specification] For Sigma
Lens Construction: 8 elements in 9 groups | Minimum aperture: F16 | Filter size: ø62mm | Angle of view (SD1): 50.7° | Minimum focusing distance: 30cm/11.8in. | Dimensions (Diameter x Length): ø74.2mm x 63.3mm/2.9in. x 3.5in. | Number of diaphragm blades: 9 (Rounded diaphragm) | Maximum magnification ratio: 1:6.8 | Weight: 435g/15.3oz.

 

Canon’s 2012 Financial Results

Canon's 2012 Financial Results

Canon released the financial results for 2012 (pdf file here). A graphical summary can be viewed here (pdf).

Quoting Reuters (source: The Digital Picture)

Japan’s Canon reports Q4 operating profit down 17.9 percent

TOKYO – Japan’s Canon Inc posted a 17.9 percent drop in quarterly operating profit on Wednesday, hurt by a strong yen and weaker demand for compact cameras as consumers switched to smartphones.

Canon says sales in China down more than 30 percent in 2012

TOKYO – Canon Inc said on Wednesday that its sales in China fell more than 30 percent in the year to December 2012, more than it had expected, due to a slowdown in that country and a territorial dispute between Tokyo and Beijing.

Canon forecasts 7.1 pct drop in 2013 compact camera sales

TOKYO, Jan 30 – Japan’s Canon Inc said on Wednesday it expected to sell 17 million compact cameras in the current business year ending in December, versus 18.3 million in 2012.

 

[via The Digital Picture]