It’s Here: Canon RF 100-300mm f/2.8L IS – $9499 (officially announced)

Canon RF 100-300mm f/2.8L IS

Canon announced the Canon RF 100-300mm f/2.8L IS, a professional grade lens with a pro price.

At a glance:

  • Telephoto zoom lens that builds on the legacy of the popular EF300mm f/2.8 lens.
  • Fast f/2.8 maximum aperture throughout the whole zoom range for great control over depth of field, bokeh, and low-light shooting with fast and reliable autofocus.
  • Excellent image quality: highlights include one flourite lens, and 4 UD (Ultra-low Dispersion) glass elements, flourine coating, and Canon SSC (Super Spectra Coating) to minimize ghosting and flare.
  • Built-in function/focus preset selector switch allows you to program a focus preset recall into the buttons at the front of the lens.
  • Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.0 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS).
  • 2 Nano USMs achieves outstanding image quality throughout the focusing range, from infinity to close-up thanks to 2 focusing groups that are independently actuated.
  • Dedicated, programmable Control Ring, with click-stop operation.
  • Impressively light at only 5.8 lbs., which makes it the lightest f/2.8 zoom lens with a 300mm focal length on the market.**
  • Circular (9 blades) aperture for beautiful, soft backgrounds.

The Canon RF 100-300mm f/2.8L IS sells at $9,499. Preorders are open.

[shoplist 71058]

Here is some stuff about the lens.

Press release:

Canon Introduces the RF100-300mm F2.8 L IS USM to Its Lens Lineup

The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens

MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens.

“This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!”

Roberto Valenzuela, fashion and wedding photographer

For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features:

  • Wide Focal Range — 100-300mm range
  • Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm
  • Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design
  • Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard)
  • Weather and Dust Resistant — Durable in various environmental conditions
  • Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II

“I love this lens! It’s incredibly lightweight, versatile, and sharp. Toss on the 2x extender and you can snipe gorgeous frames at a distance, especially with the built in image stabilizer. This lens is going to change the game for live concerts, weddings, and so much more.”

Ben Hagarty, Grammy award-winning cinematographer

This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer.

How AI Technology is Changing Photography and How Canon Cameras are Incorporating AI

canon eos r3 review canon cameras eos r1

I thought I could write a short post about artificial intelligence and what it means for photography. Nowadays everyone is talking about AI technology, often mystifying it. Here are my 2 cents, with an eye on Canon cameras, obviously ;-)

Introduction

Artificial intelligence (AI) is changing the world of photography in many ways. From the emergence of new text-based diffusion models that allow anyone to create an image by typing a description, to the launch of more powerful AI image generators like DALL-E 2, the development of open-source tools like Stable Diffusion, and the experimentation of photographers with AI-generated creations, AI is transforming the way we think about photography.

Big players like Google and Microsoft are also developing more powerful AI tools. However, ethical and legal questions remain, and AI-generated images could start to replace photographs in specific areas like lifestyle stock imagery.

Canon cameras and AI

Canon cameras are incorporating AI technology. For example, the Canon EOS R3 features an AI-based autofocus system that can track subjects with incredible accuracy. The camera also has an AI-based image processor that can fix most major digital photo issues, such as distortion, vignetting, and chromatic aberration. AI is changing photography and Canon cameras are at the forefront of this transformation. As AI technology continues to evolve, we can expect to see even more exciting developments in the world of photography.

Canon’s Deep Learning AF

I decided to give this topic the most space, since it’s foundational to Canon’s approach to AI for auto-focus. To learn more about Deep Learning you might start here.

Canon’s Deep Learning AF is just one example of how AI is changing the photography industry. Deep Learning AF can improve the accuracy and speed of autofocus, which can help photographers capture better images. The technology can also help cameras focus on subjects more quickly and accurately, even in low light conditions. The algorithm was trained using Canon’s image database of sports photography and pictures of the company’s ambassadors who shoot sports. This has resulted in a highly accurate autofocus system that can track subjects even when they are moving quickly.

Deep Learning AF uses machine learning algorithms to analyze images and predict where the camera should focus. The algorithms are trained on large datasets of images to improve their accuracy over time. The technology can also learn from user feedback to improve its performance. Canon has integrated Deep Learning AF into several of its cameras, including the EOS-1D X Mark III and the EOS R5. The technology has enabled features such as Eye Detection AF and Head Detection AF, which can help photographers capture sharp images of people.

Canon plans to continue developing Deep Learning AF and integrating it into future products. By using machine learning algorithms to analyze images and predict where the camera should focus, the technology can help photographers capture better images. As Canon continues to develop and integrate Deep Learning AF into its products, we can expect to see even more advanced autofocus capabilities in the future.

Image Enhancement

AI is also being used to enhance the quality of photographs. By leveraging deep learning algorithms and neural networks, AI can improve various aspects of an image, even on the camera itself, including resolution, color balance, noise reduction, and more. Some of the key ways AI assists in image enhancement are:

  1. Super-resolution: AI algorithms can upscale low-resolution images by reconstructing high-frequency details and textures. This process, known as super-resolution, generates a higher-resolution image without sacrificing quality.
  2. Noise reduction: AI can effectively reduce image noise caused by low-light conditions or high ISO settings. By analyzing and differentiating between noise patterns and image details, AI can suppress noise while preserving essential information.
  3. High dynamic range (HDR): AI can help merge multiple exposures of the same scene into a single image with an extended dynamic range, preserving details in both the shadows and highlights. This creates a more balanced image with increased details and richer colors.
  4. Color correction and white balance: AI algorithms can analyze an image and make automatic adjustments to color temperature, saturation, and contrast, resulting in more accurate colors and improved overall image quality.
  5. Object and scene recognition: AI can identify and recognize objects, scenes, and even people within an image, enabling cameras to automatically adjust settings and apply appropriate image enhancements based on the subject matter.
  6. Autofocus and stabilization: AI can assist with faster and more accurate autofocus (see above), as well as image stabilization, by predicting subject motion and compensating for camera shake in real-time.

Conclusion

AI is changing the photography industry in many different ways, and it’s just the beginning. The best has yet to come. From improving autofocus systems to enhancing the quality of photographs and automating the editing process, AI is making it easier and more efficient to take great photographs. As AI continues to evolve, we can expect to see even more exciting developments in the world of photography. Stay tuned.

No More Supply Issues For Latest Canon Cameras (and some accessories)

canon eos r8 review

Canon Japan posted a statement where they communicate that supply issues affecting their recently announced cameras are now solved.

The latest Canon product advisory says there is supply shortage only for two lenses.

RF 400mm F2.8L IS USM
RF 800mm F5.6L IS USM
We are planning to ship in order, but it may take longer than usual to deliver.

The following gear is no longer experiencing supply issues:

Stay tuned.

Two EF-M Lenses Discontinued: EF-M 55-200mm F4.5-6.3 IS & 18-150mm F3.5-6.3 IS

EF-M 55-200mm

At least in Japan, it seems Canon discontinued the EF-M 55-200mm F4.5-6.3 IS STM and EF-M 18-150mm F3.5-6.3 IS STM lenses.

This seems to give credit to the “EOS M is dead”-folks. It’s true indeed that Canon released to very similar lenses for the RF mount, the RF-S 18-150mm F3.5-6.3 IS STM and RF-S 55-210mm F5-7.1 IS STM. Does this mean, Canon wants you to migrate to the RF-mount? Maybe.

[via asobinet]

Canon RF 100-300mm F2.8L IS Might Get Released Soon, And Cost A Small Fortune

canon rumors canon news eos r7 mark ii canon eos rv

It seems Canon is set to soon release a new lens for the EOS R system, the Canon RF 100-300mm F2.8L IS.

The Canon RF 100-300mm F2.8L IS is a hot topic on 5chan, and some Japanese rumor sites are reporting it and giving it some credit. The price is nothing for budget oriented photographers.

  • RF 100-300mm F2.8L IS USM – $9499
  • Lens Hood ET-124 – $650
  • Lens Cap E-112 – $25

A high end lens for professionals, not foreseen on any of the noisy rumor sites. And it seems it is coming 2023.

Stay tuned.

[via asobinet]

DPReview Will Not Disappear Any Time Soon (albeit it will become an archive)

DPReview

So, some news about legendary photographic authority DPReview, which has become a victim of Amazon’s greed and dumbness.

A few weeks ago, news broke that DPReview will shut down and some of the staff migrate to PetaPixel. But now there is some hope to preserve the camera and lens tests, the comparison tool and some other stuff. That is: DPReview will become an archive and stay online for the foreseeable future. For how long no one knows. But they will even post some new content while they work to become an archive. Scott Everett, DPReview’s General Manager, wrote:

Dear readers,

We’ve received a lot of questions about what’s next for the site. We hear your concerns about losing the content that has been carefully curated over the years, and want to assure you that the content will remain available as an archive.

We’ve also heard that you need more time to access the site, so we’re going to keep publishing some more stories while we work on archiving.

At least that.