Canon announce three new tilt-shift lenses, ready for pre-order (plus first look video)

Three new tilt-shift lenses added to Canon’s lens lineup.

TS-E 50mm f/2.8L Tilt-Shift Macro Lens – $2,199 –Adorama | B&H Photo
TS-E 90mm f/2.8L Tilt-Shift Macro Lens – $2,199 –Adorama | B&H Photo
TS-E 135mm f/4.0L Tilt-Shift Macro Lens – $2,199 – Adorama | B&H Photo

Lens Hood ES-84 (For use with TS-E90mm) – $59.95 – Adorama | B&H Photo
Lens Hood ET-83 (For use with 85mm) – $59.95 – Adorama | B&H Photo
Lens Hood ET-88 (For use with TS-E135mm) – $59.95 – Adorama | B&H Photo

Canon press release:

Canon U.S.A. Expands Its Lens Portfolio With The New Ef 85mm F/1.4l Is Usm Lens And Their First-Ever Macro Tilt-Shift Lenses

New Canon EF Lenses Support a Variety of Photography Applications including Architecture, Portrait, Food and Landscape

MELVILLE, N.Y., August 29, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new Canon EF 85mm f/1.4L IS USM lens as an addition to the Company’s existing 85mm focal-range lens line-up and three new Tilt-Shift macro lenses: the TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. Canon also announced a new Macro Twin-Lite MT-26EX-RT flash. These new products will help provide both advanced amateur and professional photographers the unique photography tools for a variety of applications and solutions including architecture, landscape, food, product and portrait photography.

“Creating a powerful, timeless image requires more than just a camera. It requires high-quality, well-crafted optics and flashes to capture compelling photography,” said Yuichi Ishizuka, president and COO, Canon U.S.A., “These new lenses along and the Macro Twin-Lite flash will continue to push the boundaries and expand the possibilities of what advanced amateur and professional photographers capture and share with the world.”

Canon EF 85mm f/1.4L IS USM Lens
Canon EF 85mm focal-length lenses are traditionally very sought-after options for portrait photographers. With that in mind, Canon is expanding its EF 85mm line up with the introduction of the new Canon EF 85mm f/1.4L IS USM; the first Canon EF 85mm lens to feature image stabilization, providing up to four stops* of shake correction for smooth and crisp imagery.

The EF 85mm utilizes one large diameter, high-precision molded glass aspherical lens and features an ASC coating. The large f/1.4 aperture produces shallow depth-of-field, fast shutter speeds and a bright image inside the viewfinder, allowing photographers to focus and compose their image reliably. In addition, a circular aperture with 9-blade iris allows for beautiful bokeh.

The New Canon EF 85mm f/1.4 L IS USM is scheduled to be available November 2017 for an estimated retail price of $1599.00††.

New Tilt-Shift Lenses
Tilt-Shift lenses have several applications for suitable photographers because of their ability to provide enhanced creative control over perspective through the tilt function and depth-of-field through the shift function in their images. This ability can be optimal when photographing landscapes, portraits, and architecture.

The image quality derived from Canon Tilt-Shift lenses has evolved considerably since their first inception several years ago. Enhanced optical elements like molded aspherical glass and UD lenses are at the core of the new Canon TS-E  50mm f/2.8L Macro lens, TS-E 90mm f/2.8L  Macro lens and TS-E 135mm f/4L Macro lens. These features provide users with edge-to-edge resolution, improved image quality over previous Canon TS-E lenses and minimum distortion. Canon also included two anti-reflective coatings, SubWaveLength Structure Coating (SWC) in the TS-E  50mm f/2.8L and TS-E 135mm f/4L Macro lenses and Air-Sphere Coating (ASC), into the TS-E  50mm f/2.8L and TS-E 90mm f/2.8L  Macro lenses.  SWC helps to reduce flare and ghosting, while ASC is a new technology that provides amazingly high, anti-reflective performance, particularly when alleviating incidental light that can enter a lens.

The new Canon Tilt-Shift lenses also offer improved operability over previous models, including larger tilt, shift-and-lock knobs, lock-release button and a new tilt-locking mechanism that firmly locks the lens in the zero-tilt position to help prevent unintended tilting to increase more precise shooting capabilities. The rotation of the tilt-shift lenses also allows users to freely change the axis of tilt movement and shift from right angles to parallel to better adapt to various shooting conditions and situations.

The new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lenses are scheduled to be available November 2017 for an estimated retail price of $2199.00††.

TS-E 50mm f/2.8L Tilt-Shift Macro Lens – $2,199 –Adorama | B&H Photo
TS-E 90mm f/2.8L Tilt-Shift Macro Lens – $2,199 –Adorama | B&H Photo
TS-E 135mm f/4.0L Tilt-Shift Macro Lens – $2,199 – Adorama | B&H Photo

Canon Macro Twin-Lite MT-26EX-RT Flash
To further enhance a photographer’s ability to shoot macro photography, the new Canon Macro Twin-Lite MT-26EX-RT Flash can be the ideal tool. The use of a macro twin-lite allows for a more ideal lighting situation for photographers, and can be adjusted and shifted depending on the direction the photographer would like to control. Detachable macro twin lites can be rotated up to 60 degrees, and features a maximum guide number of 85.3 ft (26 m)**.

The new Canon Macro Twin-Lite MT-26EX-RT Flash inherits the ease of use and operability of Canon’s latest Speedlite EX series flashes and increased brightness of the focusing lamp compared to previous Canon Macro-Twin Lites. There is also less noise produced from the charging of the lights.

The new Canon Macro Twin-Lite MT-26EX-RT Flash is scheduled to be available November 2017, for an estimated retail price of $989.99††.

For more information on all of these products, please visit usa.canon.com

Click here to read the rest of the article

Canon announce the EF 85mm f/1.4L IS USM, ready for pre-order (plus first look videos)

EF 85mmThe most anticipated Canon lens of the year is here, the Canon EF 85mm f/1.4L IS USM.

Pre-orders are available at $1,599 at Adorama | B&H Photo

Canon press release:

Canon U.S.A. Expands Its Lens Portfolio With The New Ef 85mm F/1.4l Is Usm Lens And Their First-Ever Macro Tilt-Shift Lenses

New Canon EF Lenses Support a Variety of Photography Applications including Architecture, Portrait, Food and Landscape

MELVILLE, N.Y., August 29, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new Canon EF 85mm f/1.4L IS USM lens as an addition to the Company’s existing 85mm focal-range lens line-up and three new Tilt-Shift macro lenses: the TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. Canon also announced a new Macro Twin-Lite MT-26EX-RT flash. These new products will help provide both advanced amateur and professional photographers the unique photography tools for a variety of applications and solutions including architecture, landscape, food, product and portrait photography.

“Creating a powerful, timeless image requires more than just a camera. It requires high-quality, well-crafted optics and flashes to capture compelling photography,” said Yuichi Ishizuka, president and COO, Canon U.S.A., “These new lenses along and the Macro Twin-Lite flash will continue to push the boundaries and expand the possibilities of what advanced amateur and professional photographers capture and share with the world.”

Canon EF 85mm f/1.4L IS USM Lens
Canon EF 85mm focal-length lenses are traditionally very sought-after options for portrait photographers. With that in mind, Canon is expanding its EF 85mm line up with the introduction of the new Canon EF 85mm f/1.4L IS USM; the first Canon EF 85mm lens to feature image stabilization, providing up to four stops* of shake correction for smooth and crisp imagery.

The EF 85mm utilizes one large diameter, high-precision molded glass aspherical lens and features an ASC coating. The large f/1.4 aperture produces shallow depth-of-field, fast shutter speeds and a bright image inside the viewfinder, allowing photographers to focus and compose their image reliably. In addition, a circular aperture with 9-blade iris allows for beautiful bokeh.

The New Canon EF 85mm f/1.4 L IS USM is scheduled to be available November 2017 for an estimated retail price of $1599.00††.

Pre-orders are available at $1,599 at Adorama | B&H Photo

New Tilt-Shift Lenses
Tilt-Shift lenses have several applications for suitable photographers because of their ability to provide enhanced creative control over perspective through the tilt function and depth-of-field through the shift function in their images. This ability can be optimal when photographing landscapes, portraits, and architecture.

The image quality derived from Canon Tilt-Shift lenses has evolved considerably since their first inception several years ago. Enhanced optical elements like molded aspherical glass and UD lenses are at the core of the new Canon TS-E  50mm f/2.8L Macro lens, TS-E 90mm f/2.8L  Macro lens and TS-E 135mm f/4L Macro lens. These features provide users with edge-to-edge resolution, improved image quality over previous Canon TS-E lenses and minimum distortion. Canon also included two anti-reflective coatings, SubWaveLength Structure Coating (SWC) in the TS-E  50mm f/2.8L and TS-E 135mm f/4L Macro lenses and Air-Sphere Coating (ASC), into the TS-E  50mm f/2.8L and TS-E 90mm f/2.8L  Macro lenses.  SWC helps to reduce flare and ghosting, while ASC is a new technology that provides amazingly high, anti-reflective performance, particularly when alleviating incidental light that can enter a lens.

The new Canon Tilt-Shift lenses also offer improved operability over previous models, including larger tilt, shift-and-lock knobs, lock-release button and a new tilt-locking mechanism that firmly locks the lens in the zero-tilt position to help prevent unintended tilting to increase more precise shooting capabilities. The rotation of the tilt-shift lenses also allows users to freely change the axis of tilt movement and shift from right angles to parallel to better adapt to various shooting conditions and situations.

The new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lenses are scheduled to be available November 2017 for an estimated retail price of $2199.00††.

Canon Macro Twin-Lite MT-26EX-RT Flash
To further enhance a photographer’s ability to shoot macro photography, the new Canon Macro Twin-Lite MT-26EX-RT Flash can be the ideal tool. The use of a macro twin-lite allows for a more ideal lighting situation for photographers, and can be adjusted and shifted depending on the direction the photographer would like to control. Detachable macro twin lites can be rotated up to 60 degrees, and features a maximum guide number of 85.3 ft (26 m)**.

The new Canon Macro Twin-Lite MT-26EX-RT Flash inherits the ease of use and operability of Canon’s latest Speedlite EX series flashes and increased brightness of the focusing lamp compared to previous Canon Macro-Twin Lites. There is also less noise produced from the charging of the lights.

The new Canon Macro Twin-Lite MT-26EX-RT Flash is scheduled to be available November 2017, for an estimated retail price of $989.99††.

For more information on all of these products, please visit usa.canon.com

Click here to read the rest of the article

Nikon just annunced a killer DSLR, the Nikon D850

Nikon d850
Nikon D850 at a glance:

  • 45.7MP FX-Format BSI CMOS Sensor
  • EXPEED 5 Image Processor
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • 4K UHD Video Recording at 30 fps
  • Multi-CAM 20K 153-Point AF System
  • Native ISO 25600, Extended to ISO 102400
  • 7 fps Shooting for 51 Frames with AE/AF
  • 8K Time-Lapse, Negative Digitizer Mode
  • 180k-Pixel RGB Sensor, Auto Focus Shift
  • SnapBridge Bluetooth and Wi-Fi

This appears to be a beast of a full-frame DSLR. Nikon announced the highly anticipated (and vastly leaked) D850, a feature-packed DSLR whch is supposed to compete with the Canon EOS 5D Mark IV but has anything to beat its competitors. The Nikon D850 will have a suggested retail price of $3,299.95, and will be available in September 2017.

Let’s hope Canon learns the lesson.

Pre-orders are open at Adorama and B&H Photo

Nikon press release:

Full-Frame, Extreme Speed & Epic Resolution: The New Nikon D850 DSLR Defines Professional Versatility

New Nikon DSLR Offers Incredible Combination of Performance, Image Quality and Thoughtful Features

MELVILLE, NY – Today, Nikon announced the new Nikon D850, a powerful full-frame DSLR camera that provides professional photographers and multimedia creators with an impressive combination of resolution and high-speed performance. The 45.7-megapixel D850 is Nikon’s first DSLR with an FX-format, back-side Illuminated (BSI) CMOS sensor for image quality that is nothing short of majestic, allowing professionals to create stunning, high resolution still images and full-frame 4K UHD video. Despite its monumental resolution, the D850 is capable of an astoundingly fast capture rate of up to 7 frames-per-second (fps) or 9-fps with the optional battery grip and EN-EL18a/b battery, while offering a range of new user-friendly features requested by Nikon shooters around the world.


Above: Nikon D850 first impressions by The Camera Store TV


The Nikon D850 is a serious tool that expertly enables every kind of photographer. Whether capturing for client work or personal projects, the camera delivers intense clarity and accurate skin tones for portraits, with the added benefit of low-light ability for weddings and events. It is versatile enough to be used for landscapes and fine art where broad dynamic range is critical, for sports that require a high frame rate and decisive AF, or for video creators who want 4K UHD flexibility. Whether in the studio or on-location, from the catwalk or the scenic overlook, to a wedding ceremony or night sky, the Nikon D850 is the tool that can capture it all, with astounding resolution and speed.

“The Nikon D850 is much more than a camera, rather it’s a statement that Nikon is continuing to listen to customer needs, to innovate for the next 100 years, and bring to market a full-frame DSLR that exceeds the expectations of the professionals that rely on this caliber of camera to make a living,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.

“I have had the pleasure of putting this camera through its paces, and there is nothing like it. The Nikon D850 introduces a whole new generation of photographers to medium format quality; the resolution is out of this world, and the tonality and range are at a level I never thought possible from a DSLR,” said Nikon Ambassador and award-winning wedding photographer Jerry Ghionis.

The Ultimate Combination of Resolution and Speed

The Nikon D850 is the new benchmark in DSLR image quality, with an unprecedented combination of resolution, dynamic range, ISO and processing power. The 45.7-megapixel CMOS sensor approaches medium format-level resolution and forgoes an optical low pass filter (OLPF) to harness the maximum sharpness of NIKKOR lenses, with fantastic fidelity, tonality and clarity. This is also Nikon’s first DSLR to incorporate a BSI CMOS sensor, which captures light more efficiently, resulting in a wider dynamic range and low-noise image capture. Beyond the immense resolution, the Nikon D850 offers photographers superior performance:

High-Speed Capture: The D850 is capable of shooting up to 7 fps at full resolution, with full AF/AE or 9 fps at full resolution with the addition of an optional battery grip (MB-D18) and EN-EL18a/b battery (Buffer approximately 51 frames of 14-bit lossless RAW capture / 170 frames of 12-bit lossless).

Wide ISO Range: The D850 offers a wide ISO range from 64-25,600 (Expandable down to ISO 32, up to 102,400).

Flagship Focus System: The D850 uses the Nikon D5’s 153-point, Multi-Cam 20K AF system, which features 99 cross type sensors, 15 of which are sensitive to f/8.

EXPEED 5: Behind every great sensor is a great image-processing engine. EXPEED 5 is Nikon’s most powerful engine yet, allowing for fast data readout and swift image processing, improved low light performance, high speed shooting, full-frame 4K UHD video capture and greater power efficiency for longer battery life.

Innovation Built for the Needs of Professional Creators

In addition to its phenomenal performance, the Nikon D850 hosts a range of innovative and thoughtful new features that enhance workflow, and will leave every photographer or content creator wondering how they ever lived without them:

Tilting LCD Touchscreen: The 3.2-in., high resolution (2359k-dot) LCD monitor offers Nikon’s most extensive touch functionality ever.

Silent Shooter: The D850 offers the ability to operate with an electronic shutter in Live View. When in this mode, users can shoot in complete silence, which is ideal for weddings, ceremonies and events where the shutter sound is discouraged. The electronic shutter operates at up to 6 fps (AF/AE locked) at full resolution, while an additional mode enables 8.6-megapixel capture in DX image area mode at up to 30 fps.

Radio Flash Control: Like the D5 and D500, the D850 also supports Radio-controlled Advanced Wireless Lighting with the optional SB-5000 Speedlight and WR-A10 and WR-R10 accessories.

RAW Processing Power: Users can choose from 3 sizes of RAW files to enhance workflow, including Large (45.4-MP), Medium (25.6-MP) and Small (11.4-MP). Additionally, the D850 lets users batch process RAW files in camera, saving time in post-production.

Phenomenal Battery Performance: Shoot all day and well into the night with up to 1,840 shots at full resolution or approximately 70 minutes of video on a single charge. Users who opt for the additional control and handling benefits of the optional battery grip can expect up to 5140 shots (CIPA standard).

Focus Stacking: Ideal for macro, product and landscape photographers, the Focus Shift Photography feature of the D850 is high resolution meets high magnification. This feature lets the user automatically shoot up to 300 shots at adjustable focus step intervals to infinity which can be easily assembled into a focus-stacked image using third party software.

Negative/Positive Scanning: With the optional ES-2 Film Digitizing Adapter and compatible Micro-NIKKOR lens, the camera enables super high-resolution digitizing of 35mm slides or negatives and converts them in-camera to positives

Durable Construction: Ready for any field assignment or production environment, the rugged and weather-sealed magnesium alloy body lets users work with confidence in a wide range of tough environments.

Square shooter: Photographers can choose from five formats, including FX-format, 1.2x, DX, 5:4, or 1:1 square with viewfinder shading for easy composition.

Built-in Wi-Fi1 & Bluetooth2 Connectivity: Users can seamlessly send images to their compatible smart devices through an always-on Bluetooth Low Energy (BLE) connection or through Wi-Fi. Nikon SnapBridge3 also gives the ability for remote capture and preview.

Nikon’s Widest and Brightest Optical viewfinder: The 0.75x viewfinder magnification is the highest ever for a Nikon DSLR, and offers a wide and bright view of the frame to easily track and compose subjects.

Dual Card Slots: The D850 features dual memory card slots — XQD for high-speed capture and transfer, as well as readily available SD media.

Illuminated Buttons: Buttons that light up at the turn of a dial increase visibility and allow easy shooting at night or in low-light scenarios.

Multimedia Production Ready

Multimedia content creators and filmmakers alike will appreciate a wide range of considerate, industry-leading new features that can help to elevate any production:

Full-frame 4K UHD at 24/30 fps: The D850’s FX BSI CMOS sensor allows 4K UHD output at a full-frame width at 16:9, to increase lensing options and provide a true field of view.

Slow Motion: Creators can also capture Full HD 1080p at up to 120 fps (4x or 5x) for dramatic slow-motion video capture.

Focus Peaking: When shooting Full HD or in Live View for stills, focus peaking can be enabled which highlights in-focus subjects in the frame to ensure sharpness.

8K / 4K Time-lapse: Users can create 4K UHD time-lapse videos easily in-camera, or can use the built in intervalometer to capture images for an ultra-high resolution 8K time lapse that can be assembled in post for those who want the ultimate in video quality.

Zebra stripes: The D850’s highlight display mode uses zebra patterns to quickly spot overblown highlights. What’s more, the zebra patterns come in two varieties, selectable according to the patterns and textures of the subjects.

HDMI output: Using HDMI, users can record uncompressed, broadcast quality 4:2:2 8-bit 4K UHD footage, directly to an external digital recorder while simultaneously recording to a card.

Audio Control: The D850 features an onboard stereo microphone, as well as inputs for headphones and microphone. The camera also features a new audio attenuator to regulate sound levels.

THE FX-Format advantage

The amazing performance and image quality of the Nikon D850 is best coupled with the wide variety of NIKKOR lenses, heralded for their unmatched image quality, color reproduction and optical characteristics. For maximum fidelity, Nikon’s Gold Ring Series of lenses provide the highest caliber of optical performance needed for such immense resolution applications.

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Canon just announced new PIXMA wireless all-in-one printers, here they are

Canon Just Announced New PIXMA Wireless All-in-one Printers, Here They Are

Canon press release:

Express Your Creativity Endlessly With the New Line of Canon PIXMA Wireless All-in-One Printers

New Printer Series Includes Improved Premium Color Ink Systems and Bluetooth® Connectivity for Compatible Mobile Devices

ME LVILLE, N.Y., August 22, 2017 – Packing even more features in a small package, Canon U.S.A. Inc., a leader in digital imaging solutions, announced today five new PIXMA TS-series Wireless1 Inkjet All-In-One (AIO) printers. The PIXMA TS9120, TS8120, TS6120, TS5120 and TS3120 Printers deliver a host of new features, while maintaining the sleek, compact body and versatile print, copy and scan functionalities of their predecessors. Each new model is equipped with a high-quality ink system, Bluetooth®2 connectivity for wireless printing and scanning, and the new, interactive Message in Print app3, soon to be available for users of compatible iOS devices in the fall of 2017. These new models are the ideal tools for tech gadget lovers, creative crafters and image makers to print and scan their creations in the most beautiful fashion.

“At Canon U.S.A. we are continuously striving to provide the highest quality and experience for our customers,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Expanding on our previous PIXMA models, this new series will help make photos and at-home projects even more memorable with an advanced color ink system and the new Message in Print app.”

The new line of printers preserves popular features from the previous series of PIXMA TS All-in-One printers, including but not limited to cloud printing capabilities through a compatible smartphone or tablet device using Canon PIXMA Cloud Link5 and high-resolution scanning and support for a variety of paper sizes and types. The TS9120 and TS8120, like previous flagship models, provide easy-to-use super-sized 5-inch and 4.3-inch LCD touch panel screen to allow users to simply select copy, scan or print, as well as two-way paper feeding and an auto-duplex printing option.

New improvements to the PIXMA TS-series Wireless Inkjet All-in-One printers include:

  • Bluetooth connectivity2, allowing users of compatible mobile devices to print and scan wirelessly from the new printers with ease using the Canon Print App 5; improving the overall user experience.
  • The Message in Print App3 for compatible iOS devices, offering a new level of personalization when sharing photos – Simply embed a code onto a customized photo through the app, print and send The app allows embedded messages to appear on the screen of the recipient’s device when holding it over the printed photo received. Messages can range from videos or photos with animation and background music and may include text, dates, location information and URLs. The result combines a physical photo with an enhanced digital component such as music or video and ultimately, makes sharing memories that much more memorable.
  • Attractive new colors are available throughout the lineup that will further enhance the room’s interior. The PIXMA TS9120 is available in a sleek gray, gold or red. The PIXMA TS8120 is available in black, white or red. The PIXMA TS6120 and PIXMA TS5120 are available in black or white and the PIXMA TS3120 is \\$79.99 MSRP6 and available in white.

The TS9120 and TS8120 also feature upgrades such as:

  • Six-way premium color system with a new Photo Blue ink to reduce graininess that can be found in bright colored prints from blues to whites, to deliver beautiful, high quality photos.
  • Direct print allows users to print photos directly from a compatible SD card4 or digital camera without a computer.
  • Disc label printing allows users to print directly to BD/DVD/CD labels.

The PIXMA TS9120 Wireless Inkjet All-In-One Printer is $199.99 MSRP6 and the PIXMA TS8120 Wireless Inkjet All-In-One Printer is $179.99 MSRP6.The PIXMA TS6120 Wireless Inkjet All-In-One Printer is $149.99 MSRP6,the PIXMA TS5120 Wireless Inkjet All-In-One Printer is $99.99 MSRP6 and the PIXMA TS3120 Wireless Inkjet All-In-One Printer is $79.99 MSRP6 and available in white.

For more information and the full list of product specifications, visit: shop.usa.canon.com.

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Canon gets 3 EISA awards for EOS 5D Mark IV, EOS 77D, and EF 16-35mm F2.8L III

Eisa awards
Three EISA awards for Canon, respectively for the EOS 5D Mark IV, the EOS 77D, and the EF 16-35mm F2.8L III lens.

Canon press release:

Canon recognised as a class-leader by the 2017 EISA awards

London, UK, 15 August 2017 – Canon Europe, world leader in imaging solutions, is honoured to today announce it has been awarded three prestigious accolades from the European Imaging and Sound Association (EISA). The EOS 5D Mark IV has been named ‘EISA Professional DSLR Camera 2017-2018’, the EOS 77D has been awarded ‘EISA Consumer DSLR Camera 2017-2018’ and the Canon EF 16-35mm F2.8L III USM has been awarded ‘EISA Professional DSLR Lens 2017-2018’.

Canon recognised as a class-leader by the 2017 EISA awards

London, UK, 15 August 2017 – Canon Europe, world leader in imaging solutions, is honoured to today announce it has been awarded three prestigious accolades from the European Imaging and Sound Association (EISA). The EOS 5D Mark IV has been named ‘EISA Professional DSLR Camera 2017-2018’, the EOS 77D has been awarded ‘EISA Consumer DSLR Camera 2017-2018’ and the Canon EF 16-35mm F2.8L III USM has been awarded ‘EISA Professional DSLR Lens 2017-2018’.

EISA Professional DSLR Camera 2017-2018: Canon EOS 5D Mark VI

EISA Consumer DSLR Camera 2017-2018: Canon EOS 77D

EISA Professional DSLR Lens 2017-2018: Canon EF 16-35mm F2.8L III USM

Voted by a panel of editors representing over 50 internationally-respected magazines from across 20 European countries, plus USA and Australia, EISA celebrates new products that combine the most advanced technology and desirable features with class-leading performance.

“Canon has a long-standing reputation within the industry for delivering high-quality products that enable users to tell the best story of their lives through unlocking their creative shooting potential with the support, reliability and consistency needed,” commented Lee Bonniface, Marketing Director, Consumer Imaging, Canon Europe. “Feedback on our products through award recognition such as EISA, is paramount as we strive to produce pioneering and class-leading solutions that enable photographers around the world to discover, capture and share their own unique stories through photography.”

In recognition of Canon’s award-winning products, the EISA judging panel commented with the following citations:

EISA Professional DSLR Camera 2017-2018: Canon EOS 5D Mark IV

The Canon EOS 5D Mark IV is the tool of many professional photographers all over the world. Compared to its predecessor, Canon has increased the still image quality significantly with higher resolution and wider dynamic range, while the autofocus has become more sensitive. The video function is also much more advanced with quality 4K recording and fast autofocus in live view mode. The Canon EOS 5D Mark IV also features the innovative new Dual Pixel Raw feature, which allows sharpness and background blur to be fine-tuned later. All in all, the Canon EOS 5D Mark IV will remain a class-leading camera for several years to come.

EISA Consumer DSLR Camera 2017-2018: Canon EOS 77D

The Canon EOS 77D adopts many key features from the semi-professional EOS 80D. The 24.2 million pixel CMOS-sensor achieves a better dynamic range than its predecessor. A big advantage is that the Dual Pixel CMOS AF that enables a very fast and smooth autofocus during live view and video. Combined with STM or Nano USM lenses, the focus is very quiet. The viewfinder autofocus is also greatly improved, with 45 cross-type points. The new DIGIC 7 processor delivers enough power for fast continuous shooting (6 frames per second) and Full HD-video with high frame rates (1080/60p).

The top place LCD and the quick control dial allow fast operation. Other modern features are the articulated touchscreen and Wi-Fi, which is accompanied by Bluetooth for easy access.

EISA Professional DSLR Lens 2017-2018: Canon EF 16-35mm F2.8L III USM

The Canon EF 16-35mm F2.8L III USM has been long awaited by many professional photographers and exceeds expectations. It’s better built than its predecessors and gives astounding sharpness over the entire image, even at its full opening of F2.8. At 16mm it outperforms many ultra-wide-angle prime lenses. Distortion is low, while the anti-reflective coating very effectively reduces ghosting and flare. The Canon EF 16-35mm F2.8L III USM is built for everyday professional use and delivers an image quality that will satisfy even the most demanding users.

History and Science of lenses in a 25 minutes video

What’s behind the technology we put in front of our cameras, optical technology and engineering, and how did it evolve? If you have 25 minutes to spare then have a look at this educational video by Filmmaker IQ.

Learn the history of the lens and its optical design and science from the early beginning as a tool to light up a fire to the multitude and advanced technology of modern lens designs.

[via Mirrorless Rumors]