Sigma Celebrates New Facility Opening in Burbank, California
Places Sigma lenses plus unparalleled service and technical support in the heart of the TV & film production community
Burbank, CA – October 23, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is pleased to announce the opening of its brand new west coast showcase in Burbank, California. A modern space for its world-class products, services and support, visitors can experience first-hand the popular Sigma Cine and Global Vision lenses through product demonstrations, seminars and special events. “Having a physical presence in the greater Los Angeles area has long been a vision of ours. The new west coast Sigma center has been years in the making and to finally open it to the public is very exciting,” said Kazuto Yamaki, CEO of Sigma Corporation. “We are thrilled to be a part of this creative community, and we look forward to the new relationships Sigma will develop with filmmakers and cinematographers, right in their backyard.”
Join Sigma at Its Grand Opening Event!
To celebrate the opening of the Sigma west coast office, Los Angeles area cinematographers and filmmakers are invited to attend the special reception hosted by Sigma Corporation of America on Saturday, November 3rd from 5-8pm PDT. In addition to the open bar with rare sake tasting, scrumptious food from local food trucks, Sigma swag and giveaways, attendees will have a chance to see product demos and a special work showcase by DP Timur Civan as the first official Sigma Cine Pro. As a Sigma Cine Pro, Timur will become a valuable resource to filmmakers, presenting informative lectures, seminars and workshops to cinematographers across the US. He has worked with clients as diverse as Louis Vuitton, Pepsi, Samsung, Toyota, Home Shopping Network, Vox Media and many more. His unique approach and technique are at the cutting edge of visual storytelling, and Sigma Cine lenses are always there to help bring his creative vision to life. Timur will be in attendance and available to answer any questions about Sigma lenses and how they facilitate his creative expression.
Lensvid interview the CEO of Sigma, Mr. Kazuto Yamaki, at Photokina 2018.
The interview is about the new alliance that Sigma formed with Panasonic and Leica, about new photographic technologies, the future development in the industry and the new Sigma products.
The interview in the video above discusses the following topics:
Sigma was working on their own mirrorless full frame camera for several years (with their own mount). However around 2015-2016 Panasonic suggested to Sigma to join forces and create a joint full frame alliance which was joined by Leica (when exactly Leica Joined is unclear) and the Leica L-mount (used on the SL cameras) was chosen for this new partnership.
Sigma will make both lenses and cameras with this mount (and will develop new FF Foveon sensor) for their camera which will be available sometime in 2019.
Panasonic, Sigma and Leica do not exchange information about future products but they do work on improve the L-mount and make sure future products will be compatible across the system.
The new system is currently only for the three companies (this isn’t an open system like micro 4/3 for example), but Mr. Kazuto Yamaki stated that he is not ruling out adding more companies in the future.
The new 60-600mm lens uses a lot of exotic materials to reduce the weight (which is still quite high – around 2.7kg) including CFRP (which stands for Carbon fiber reinforced polymer), an expensive material that helped Sigma keep the weight at the same level of the 150-600mm Sports (although in terms of absolute performance Mr. Kazuto Yamaki still thinks that the 150-600mm Sports is a better choice).
Some Sigma users asked the company for tilt-shift lenses for mirrorless cameras but this is not a priority for Sigma at the moment (as this is a niche area and the company has a lot of more urgent things on its plate).
Sigma always tries to make its lenses smaller and lighter but at least in the art series, it prefers optical performance over size/weight as opposed to the contemporary series which is more balanced.
Next year Sigma will start making dedicated mirrorless lenses (we are assuming the intention here is full frame lenses since Sigma already has a very nice APS-C dedicated FF mirrorless line).
These new lenses will be smaller but not by much. Mr. Kazuto Yamaki gives an example of Sony’s 35mm FF lens vs. their own DSLR lens with an adaptor and explains that making the lenses significantly smaller might not always be possible even if they are designed for mirrorless cameras from the ground up.
Sigma is interested in Phase Fresnel but this doesn’t mean that we will see any lens based on this technology (which Nikon and to some extent Canon) employed.
Sigma will keep an eye on the new Z-mount and RF mounts and see if it is something it will want to expend its lens line into or keep making Nikon F and Canon EF lenses and relay on Canon and Nikon’s own adaptors.
Mr. Kazuto Yamaki agrees that we are at the start of a new area in Photography, one that signifies the move from DSLR to mirrorless cameras. He also mentioned that he believes this is part of a process of change that has been going on for a long time and has been happening every 20-30 years. The last time was the move from analog to digital, before that we had the move from manual focus to autofocus and even before that the move from rangefinder to DSLR cameras.
Mr. Kazuto Yamaki predicts that we will see more mirrorless sales than DSLRs in about 3 years. However, DSLR lens sales will probably still be higher (as there will still be many more DSLRs around compared to mirrorless cameras).
Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports, and 60-600mm F4.5-6.3 DG OS HSM Sports will make their public debut at Photokina 2018
Cologne, Germany – September 25, 2018 – Sigma today announced five new Sigma Global Vision lenses shown for the first time at the 2018 Photokina expo in Cologne, Germany from September 26th-29th in Hall 4.2 on Stands B020, B028I and C029. From wide-angle to hyper-telephoto, the new Sigma Global Vision introductions arrive as some of the most anticipated lenses in the industry, further facilitating artistic expression for photographers.
Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.
Full technical specifications are available here: https://bit.ly/2DdAiVE. Pricing and availability will be announced later.
Sigma 40mm F1.4 DG HSM Art
The 40mm F1.4 DG HSM Art is Sigma’s first lens developed originally to live up to the sought-after angle of view and performance standard for a benchmark cine lens. This lens effectively arranges three FLD (“F” Low Dispersion) glass elements and three SLD (Special Low Dispersion) glass elements to correct axial chromatic aberration and magnification chromatic aberration. Designed for exceptional sharpness at maximum aperture, this lens excels at available light photography. With less than 1% distortion and near non-existent sagittal coma flare, this lens demonstrates consistent optical results featuring both 8K-compatible resolution and a beautiful bokeh. It is available for Sigma, Nikon, Canon and Sony E mount camera systems.
Full technical specifications are available here: https://bit.ly/2QHliC5. Pricing and availability will be announced later.
Sigma 56mm F1.4 DC DN Contemporary
This lens completes the Sigma large aperture series of portable wide-angle, standard, and telephoto prime lenses in Micro Four Thirds and Sony E mounts. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot.
Full technical specifications are available here: https://bit.ly/2PLuSTh. Pricing and availability will be announced later.
Sigma 70-200mm F2.8 DG OS HSM Sports
One of the most anticipated lenses from the Sigma Global Vision line, the Sigma 70-200mm F2.8 DG OS HSM Sports is the new flagship large-aperture telephoto zoom lens that meets the most stringent needs of professional photographers. Robust yet lightweight, the lens’ magnesium body ensures high mobility and its dust- and splash-proof structure together with the water- and oil-repellent coating on the front element ensure safe use even in the most challenging shooting conditions. It also incorporates Intelligent OS with an acceleration sensor and the latest algorithm capable of panning in all directions. The lens’ optical design, incorporating 10 exclusive low-dispersion glass elements, allows for extremely high resolution, from the center to the corners. By optimizing spherical aberration, a smooth and natural bokeh effect is achieved when using the Sigma 70-200mm F2.8 DG OS HSM Sports for portrait photography. The versatility of this lens is demonstrated in various customization options via an AF Function button either through the camera body or Sigma USB Dock. The newest F2.8 large-aperture zoom lens from Sigma comes in Sigma, Canon and Nikon mounts.
Full technical specifications are available here: https://bit.ly/2DlyWbE. Pricing and availability will be announced later.
Sigma 60-600mm F4.5-6.3 DG OS HSM Sports
The Sigma 60-600mm F4.5-6.3 DG OS HSM Sports is the world’s first 10x optical zoom telephoto lens with a tele end of 600mm. Incorporating 25 elements in 19 groups, excellent and consistent image quality can be achieved throughout the entire zoom range. This lens’ intelligent OS featuring the latest algorithm delivers an image stabilization effect of 4 stops. Its optical design ensures maximum correction of magnification chromatic aberration encountered in hyper-telephoto shooting. This offers both high resolution and consistent edge-to-edge performance throughout the entire zoom range. In addition, when shooting at the focal length of 200mm, the Sigma 60-600mm F4.5-6.3 DG OS HSM Sports can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance. Its multi-material build, which incorporates magnesium among other components, ensures durability and enhances portability, allowing for comfortable handling of the 10x zoom lens. The zooming mechanism has been engineered to make both smooth rotation and straight zoom possible. Versatile and robust, the new Sigma hyper-telephoto zoom lens is available in Sigma, Canon and Nikon mounts starting in late October 2018 for $1999 USD.