Canon Project IMAGIN8ION


“Welcome to Project Imaginat8ion, the first ever user-genereted photo contest inspire a Hollywood short film. In the next month, 8 photos will be chosen by Ron Howard to set the stage for his next production.”

This time your imaginary will inspire a Hollywood short movie.
It is a collaboration with a big director in which your photo-idea becomes an interactive work-table with Canon and Ron Howard to set the stage for this peculiar production.
An opportunity for Canon photographers and an opportunity for Canon to draw new ideas and stimulation from his creative community.

Canon Usa “has launched a new multi-dimensional marketing campaign, “Long Live Imagination,” which centers on a unique collaboration with one of Hollywood’s most influential directors, Ron Howard. On May 22nd, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on a series of movie themes for “Project Imagin8ion,” the first user-generated photo contest in history to ultimately inspire a Hollywood short film. The “Long Live Imagination” site, designed as an interactive and engaging community for Canon users and photography enthusiasts, launched on May 22nd at www.youtube.com/imagination. The contest and this site will foster dialogue amongst the community, and directly with Canon, inspiring everyone to new levels of creativity.”

“I’m known as a narrative storyteller, so when Canon approached me to partner on the ‘Long Live Imagination’ campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers’ creativity and using their photos as building blocks to produce a film,” said Howard. “I hope the project stimulates people’s imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful.” Canon USA Press release

EOS-1D Mark IV price: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 5D Mark II: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 7D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 60D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA

Cinema EUPHORIA


Technicolor cinestyle gave a strong push to all Canons movie and somehow this supports the lack of Canon’s news .
Surely these are good times for Sony, Panasonic… but we know, we must be patient and wait. Meanwhile things mature and lead to new and ever better solutions…
Take a look, a lot of video on the net are showing a huge euphoria of cinema.

Click those direct links to check the price:
EOS-1D Mark IV price: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 5D Mark II: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 7D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 60D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA

Sigma SD1 Brilliant! But so much effort for such a small sensor!

Sigma announced his flagship DSLR, the Sigma SD1.

Available on early June, price $ 9.700 (almost 3.5x time the price of a Canon 5D MK II ).

The price at the moment is more discussed than technical characteristics, but we think in a short time the discussion will be much more about the technical features.

Here the SD1 features:” a weather-sealed magnesium alloy body, and a newly developed APS-C sized Foveon X3 image sensor which is quite a bit larger than those used in past Foveon DSLRs. The new sensor in the SD1 outputs images with 15 megapixel (4,704 x 3,136 pixel) resolution — a 78% increase in linear resolution as compared to the previous generation Foveon chip used in Sigma’s SD15 DSLR.

Other significant features of the Sigma SD1 include dual TRUE II (“Three-layer Responsive Ultimate Engine”) image processors capable of bursts of up to 5 frames per second for 7 RAW frames, a new 11-point, twin cross-type, phase detection autofocus sensor, ISO sensitivity from 100 to 6,400 equivalents, shutter speeds from 30s to 1/8000s, a pentaprism viewfinder with 98% coverage, and UDMA compatible Type-I CompactFlash storage.

We said: so much effort for such a small sensor! It’s not so small but, considering the price…seems to be for the best Full Frame Lenses and: Where is gone our Bokeh? Anybody understanding photographic lenses vs. sensor size?

In any case, we are excited waiting to see the performance of the new Foveon .

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EOS 70D ……


A rumor about Canon 70D coming from Northlight Images says: “We’ve had a comment that the 70D (and next year’s 650D) is likely to stay at 18MP, with improvements coming from updated AF and other features (video, image processing) resulting from it’s use of Digic5. This was to allow a 2012 release, but not hit the 7D/7Dmk2 too much.”
We’ll see, but at the moment, we must be satisfied with chat: they are also talking around the exit of the 5D3 for early next year and the 1Ds3 replacement for August.

Just yesterday Fujio Mitarai chairman of Canon told that they forecast to return to normal by the end of June.
We hope so and the release date ( June 2) of the new Nikon AF-S Nikkor 50mm f/1.8G lens makes us think that soon there will be some output from Canon too.
Even Nikon with Canon has been badly damaged by the earthquake and this output appears to be a good sign of restart for both.

Links to current Canon cameras:
EOS-1D Mark IV price: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 5D Mark II: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 7D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA EOS 60D: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA

Zeiss 35mm F/1.4 Distagon T Lens for Canon EF in stock at BHphoto (click here) and Amazon US (click here)

New AF-S NIKKOR 50mm f/1.8G lens available for Pre-order at BHphoto (click here) and Amazon US (click here)

Sigma APO 120-300mm F2.8 EX DG OS HSM for Canon on sale

Sigma APO 120-300mm F2.8 EX DG OS HSM/ Canon mount released on April 29, is now on sale
and Sigma also reported the release date for Nikon: May 20.

. Designed for use with full frame digital SLR cameras. May also be used with smaller APS-c size sensors
. Splash-proof feature protects the lens from the effects of harsh weather conditions
. Offers Sigma’s OS System (Optical Stabilization) allowing handheld photography even in low-light situation
. HSM (Hyper-Sonic Motor) ensures a quiet & high-speed auto focus
. FLD glass elements with performance equal to fluorite glass for compensate for color aberration

Rugged, image stabilization and image quality comparable to the large aperture telephoto zoom lenses OS-powered mechanism. FLD 2 glass, SLD adoption of a single glass, chromatic aberration correction to the limit. Inner zoom, focus and inner adopted, zooming, focusing less fluctuation of aberration, and excellent performance throughout the zoom range description.Anti-shake compensation effect of approximately four minutes of stage and carried the OS. This is quite useful for hand-held telephoto shooting. Dedicated APO TELE CONVERTER EX DG (sold separately) can also be used. Sigma

Click those direct links to check price and availability: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA