Industry News: Fujifilm Announced the Fujifilm X100V (and it’s kinda sexy)

FUJIFILM X100V

Fujifilm launched the Fujifilm X100V, and it’s a damn good looking camera with a fixed lens. It looks like a Leica (the black one, below) while having a fraction of the cost. Man, do I like the design of this camera. Canon, can’t you make something that looks as good?

Key features:

  • 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
  • X-Processor 4 Image Processor
  • Fujinon 23mm f/2 Lens
  • Hybrid 0.52x OVF with 3.69m-Dot OLED EVF

You can pre-order the Fujifilm X100V for $1,399 at B&H Photo and Adorama.

World-wide preorder:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

Fujifilm press release:

Fujifilm launches “FUJIFILM X100V”

– New evolution of the X100 Series, the origin of premium compact digital cameras
– Sophisticated design that exudes functional beauty
– The newly-developed high-performance lens for premium image quality
– The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

FUJIFILM X100V

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

Fujifilm X100V

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”* sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only** viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

Fujifilm X100V
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Industry News: Fujifilm X-T200 Announced (4K and “unique color reproduction”)

Fujifilm X-T200

Fujifilm announced a new mirrorless camera with APS-C sensor, the Fujifilm X-T200. Seems to be a serious competition for Canon’s EOS M lineup.

You can pre-order the Fujifilm X-T200 for $699 at our exclusive affiliate partners Adorama and B&H Photo.

Fujifilm press release:

Fujifilm launches mirrorless digital camera “FUJIFILM X-T200”

– Unique color reproduction technology to capture precious memories in vivid colors
– A compact and lightweight camera body with 4K video capability and fast AF that can accurately focus on a moving subject, faces and eyes

Tokyo, January 23, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the addition of the “FUJIFILM X-T200” (X-T200) to the lineup of the X Series of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology. The X-T200 is scheduled to be released in late February 2020.

The X-T200 is a mirrorless digital camera that inherits the “central viewfinder style,” adopted by the popular X-T Series such as the FUJIFILM X-T3 that boasts advanced mobility and excellent operability. The compact and lightweight camera body, weighing just 370g*, is equipped with an APS-C sensor packing 24.24 million pixels and a high-performance image processing engine. The use of the unique color reproduction technology, nurtured over many years, recreates “memory colors” or colors as one remembers in one’s memory, such as naturally beautiful skin tones, vivid lush greens of early summer and deep blues of the sky on a bright sunny day. The camera’s AF performance has been enhanced by placing on-sensor phase detection pixels across the sensor and adopting a further evolved algorithm. This enables outstanding AF tracking of a moving subject and AF on faces / eyes, as well as giving the ability to attain focus quickly and accurately even in low light conditions.

On the rear panel of the camera body is a bright and large widescreen LCD monitor that provides intuitive touchscreen operations. It has a “vari-angle” structure that allows users to adjust the monitor to any angle. It can be used in conjunction with the Face / Eye AF for easy “self portraits,” adding to excellent operability. The camera extended the array of video functions so that users can record smooth 4K video at 30fps or HDR movie providing expanded tonal range even in situations with significant contrast in light levels.

The X-T200 is a mirrorless digital camera capable of producing not only premium-quality photos but also full-fledged video, catering to the needs of photography enthusiasts and users who want to step up from smartphone cameras, trying to capture and record precious memories with ease and in high image quality.

Fujifilm will continue to evolve the X Series including the X-T200, the GFX Series of mirrorless digital cameras incorporating with large format** sensors and their extensive lens lineups to deliver the joy of photography.

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Camera News: Fujifilm X-Pro3 With Titanium Body And -6ev Autofocus Announced

Fujifilm X-pro3

Fujifilm announced the Fujifilm X-Pro3, the company’s latest mirrorless flagship in the X series.

Preorder at B&H Photo and Adorama.

Fujifilm press release:

Fujifilm introduces the mirrorless digital camera “FUJIFILM X-Pro3”

  • Constructed with strong yet lightweight titanium to provide portability and durability with premium quality
  • Further evolving the world’s only viewfinder that can be switched between the optical and electronic systems
  • Pursuing “PURE PHOTOGRAPHY”, fulfilling the true purpose of photography of freezing a moment in time, by encountering a subject and shooting a high-quality photo through the viewfinder.

Tokyo, October 23, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the FUJIFILM X-Pro3 (X-Pro3) in late November 2019, as the latest flagship model for the X Series lineup of compact and lightweight mirrorless digital cameras that deliver outstanding image quality with Fujifilm’s proprietary color reproduction technology. The X-Pro3 is the first Fujifilm digital camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality.

The X-Pro3 comes in “Black”, which features premium-quality coating for dignified appearance, as well as “DR Black” and “DR Silver,” which have the Duratect™* coating applied to deliver strong resistance against scratches while achieving highly refined exterior appearance, thereby expanding the appeal of the X-Pro3.

Fujifilm has evolved its “X-Pro Series” by launching the Series with the FUJIFILM X-Pro1 in 2012 and introducing the FUJIFILM X-Pro2 in 2016. Defining the purpose of photography as freezing a moment in time, “PURE PHOTOGRAPHY”, with its hybrid viewfinder, the X-Pro3 enables photographers to encounter subjects at various places, to help document the world we live in today. The company has developed the X-Pro3 with commitment to (1) producing a compact, lightweight and highly-durable camera body in elegant yet understated design to allow users to carry the camera easily, (2) providing an excellent viewfinder that captures a photo subject accurately and facilitates perfect framing, and (3) offering color reproducibility that creates images exactly as intended by users.

The new X-Pro3 is an exceptionally portable and durable mirrorless digital camera that has a magnesium-alloy interior, which is covered with lightweight, robust and corrosion-resistant titanium on the exterior to achieve premium quality design, bringing out the beautiful tone and texture of titanium to the maximum.

The X-Pro3 has the “Advanced Hybrid Viewfinder”, the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. The camera also features the back-illuminated 26.1MP “X-Trans™ CMOS 4”** sensor and the “X-Processor 4” high-speed image processing engine, which have both won strong reputation following their use in the FUJIFILM X-T3 and FUJIFILM X-T30. Also, evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitch darkness. Fujifilm’s unique Film Simulation function has been added with the new “CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.

Fujifilm x-pro3
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Here Is How The iPhone 11 Compares To The $13k Fujifilm GFX 100 Medium Format Camera

Iphone 11

Let’s go for another compare-apples-to-pears post.

It seems the iPhone 11 inspires people to compare it to professional and much more expensive photographic gear. After a comparison with the Canon EOS 5D Mark IV, here is another user, Josh Rossi, better known as Photoshop Dad, who compares his medium format Fujifilm GFX 100 to the iPhone 11.

He writes:

In this video, I’ll be comparing the iPhone 11 Pro with the Fujifilm GFX 100. The Fuji medium format camera costs right around $13,000 with the body and lens and is one of the best cameras out there today. The sensor size alone is 1/3 the size of the entire iPhone 11 just for comparison.

Initially, I didn’t want to even compare the two because I thought that the GFX was going to win by a long shot. I was totally surprised when I did the comparison and saw the results on the computer. Even though the more expensive camera obviously wins this battle, the iPhone 11 Pro gave surprising results especially if the viewer isn’t zooming in super close to the image.

I got really excited about it and decided to try and recreate a movie poster. I’ve wanted to do this test for years but Apple’s technology wasn’t up to par yet. Once again I was surprised at the results that were created. I think that the image quality of the iPhone is good enough to print on a billboard, post on social media and even use on big campaigns.

Once more, you have to guess the camera that shot the picture. Enjoy.

[via Bored Panda]