What Is Value Angle And Why Does Fujifilm Think Canon Has The Edge With The EOS M System

Value Angle

Ever heard about the value angle?

Without diving into too much engineering stuff, the value angle is a computed parameter that has a strong influence on the design of a camera mount and hence of the whole system. But there is more. It also gives a glance about what can be made lens design wise and how far optical engineers can push the design. In one word: it expresses the potentiality of a camera system.

The idea behind it is that a larger value is generally speaking more advantageous and that it allows the design of lenses that provide a particularly high image quality. Oh, and it’s a concept invented by Fujifilm.

The formula for calculating the value angle is: 

ValueAngle = 2 × arctan ((2 × flange distance) / (mount diameter – sensor diagonal)) 

In a recent Fujifilm summit, the company introduced the concept of value angle to discuss the X System. And it turns out Canon has a real winner here with the EOS M system. If you have a look at the table below, you’ll see Canon’s EOS M mount ranks first when it comes to this very parameter, i.e. it has the most flexible lens mount (please note: “Kleinbild” means “full frame”).

value angle

If you want to learn more about, German site Profifoto has good introduction (Original | machine translated).

Canon EOS M mirrorless system:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE

Industry News: Fujifilm GXF 100 Announced, A Game-Changing Medium Format MILC With 102MP

Fujifilm GXF 100

Fujifilm GFX 100 at a glance:

  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X Processor 4 Image Processor
  • Removable 5.76m-Dot OLED EVF
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • DCI 4K30 Video; F-Log Gamma & 10-Bit Out
  • 5-Axis Sensor-Shift Image Stabilization
  • 2.16m-Point Phase-Detection Autofocus
  • ISO 100-12800, Up to 5 fps Shooting
  • 16-Bit Raw Output, Multi Aspect Ratios
  • Built-In Battery Grip, 2 x SD Card Slots

Fuji film announced the Fujifilm GFX 100, a medium format mirrorless camera sporting a 102MP backside-illuminated CMOS sensor.

You can pre-order the Fujifilm GFX 100 for $9,999 at B&H Photo | Adorama | Amazon | Park Cameras UK

Press release:

Fujifilm launches innovative mirrorless digital camera FUJIFILM GFX 100

  • Equipped with the large format sensor with the world’s highest 102 million pixels resolution
  • Offering fast / accurate autofocus, in-body image stabilization and 4K video capability
  • Capturing and recording precious moments at world-leading image quality

Tokyo, May 23, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM GFX 100 mirrorless digital camera (“GFX100”) in late June 2019, incorporating an image sensor with the world’s highest* 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality.

The Fujifilm GFX 100 is a flagship model of the GFX Series of mirrorless digital cameras, which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor. Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world’s first** model that offers (1) a back-illuminated sensor with phase detection pixels, (2) in-body image stabilization (IBIS) mechanism and (3) 4K/30P video recording capability. The innovative mirrorless digital camera fulfills photography’s intrinsic mission of “capturing and recording precious moments that are never to be repeated again.”

Click here to open the rest of the article

Fuji’s Answer To The Canon IVY CLIQ+ Is The Instax mini LiPlay

Instax Mini LiPlay

Courtesy of Nokishita, we now know how Fujifilm is going to answer to Canon’s launch of the IVY CLIQ+. It’s the Fujifilm Instax mini LiPlay.

Compact cameras with built-in mini photo printers seem to be market niche worth to invest. The Canon IVY CLIQ and Canon IVY CLIQ+ start at $99 at B&H Photo | Adorama | Amazon

More Fujifilm Instax mini LiPlay specifications in the user manual.

Fujfilm Exec Says Canon Is Wrong, ILC Market Will Not Shrink, Depends By Innovation

Photography Fujfilm

During CP+ 2019, Imaging Resource sat down with two top Fujifilm execs (Toshihisa Iida and Makoto Oishi) to talk about the photo industry.

In another interview, Canon stated that the camera market is doomed to shrink by 50% in the next years. A prediction Fujifilm execs seem not to agree with.

From the interview:

DE: [Canon exec] says that the interchangeable-lens business is going to contract by half, over the next two years. Do you agree with that assessment? What are your own projections?

Toshihisa Iida/Fujifilm: Totally, totally disagree.

DE: You totally disagree.


TI: We really just cannot believe that projection of Canon’s.

DE: Yeah. What are your projections, what do you think the market will do overall?

TI: I think it all depends on what innovation and what influence comes from the manufacturers. It’s our mission to make the market viable. So I think our projection is there’s a lot of room even to grow further in the camera market.

DE: It might even grow? (!)

TI: Yeah, yeah, yeah. If we look at the Asian market, there’s a huge population over there. Some countries may decline, but some countries soon will change to growth. I think overall, the global camera market, you know…

Summed up:

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

For a complete analysis of the interview head over to Fuji Rumors.F