In a clear effort to uncover new ways to motivate people to waste spend $5000 for a camera with Sony sensor, Leica will soon release a special edition, James Bonde-themed camera. How can you afford not to own one?
The Leica Q2 007 Special Edition will be released in the next weeks. Here are some images leaked ahead of the announcement. Is the suitcase a fancy camera case or a suggestion about how to take the money to the retailer?
A comparison between the Canon RF 50mm f/1.2L and Leica APO-Summicron-SL 50mm f/2 ASPH lenses, both pretty expensive lenses.
While Canon’s “boutique lens” RF 50mm f/1.2L, a highly regarded lens, is everything but a budget lens, selling at $2,300, the Leica APO-Summicron-SL 50mm f/2 ASPH is even more expensive, going over the counter at $5,000.
So can the “less expensive” Canon RF 50mm f/1.2, which is for the Canon EOS R system, hold up to a truly high-ende lens as the Leica APO-Summicron-SL 50mm f/2 ASPH? The 14 minutes video below by Alex Barrera tells more.
Leica announced another exclusive and expensive photographic gadget, the Leica SL2.
The Leica SL2 is available beginning November 21, 2019. If you have $6000 to burn you may preorder the Leica SL2 at B&H Photo or Adorama. We recommend you get a Canon EOS R instead.
Leica SL2 at a glance:
47.3MP Full-Frame CMOS Sensor
Maestro III Image Processor
5.76m-Dot 0.78x-Mag. EyeRes OLED EVF
3.2″ 2.1m-Dot Touchscreen LCD
5K/DCI 4K Video; HLG & 10-Bit Recording
ISO 100-50000, Up to 20 fps Shooting
Contrast-Detect 225-Area AF System
5-Axis Sensor-Shift Image Stabilization
187MP Multishot, Dual SD UHS-II Slots
Leica press release:
A NEW ICON: LEICA CAMERA ANNOUNCES THE NEW LEICA SL2, SUCCESSOR TO THE TRAILBLAZING LEICA SL
Building on the foundation established in 2015 with the visionary Leica SL-System, Leica Camera proudly introduces the Leica SL2, the storied brand’s new icon and next evolutionary step towards building the perfect all-purpose camera. By listening closely to the valued feedback of photographers and existing SL owners, Leica made many efforts to push the envelope of technological innovation and performance while respecting its heritage of design and legacy. In addition to a technical marvel of pure performance and unmatched build quality, the Leica SL2 is also a joyous experience to use with improved ergonomics and more comfortable grip married to the well-established, simplified three-button control layout, further unifying the Leica design language across multiple product lines. While cutting-edge new features such as in-body image stabilization unlocks newfound potential from legendary Leica M-Lenses, it simultaneously augments the growing selection of SL-Lenses which are some of the finest optics Leica has ever produced. The Leica SL2 is the natural evolution of the innovative Leica SL, serving as a groundbreaking embrace of the future of digital photography and videography while paying homage to its respected history and lineage.
Crafted with conscience
The SL2 is the only mirrorless camera designed and crafted in Germany, with an unmatched all metal solid construction and elegant leather wrap to withstand the time and deliver years of photographic pleasure, thanks to the sustainability guaranteed by consistent firmware updates.
Well, this comes as a surprise. A big player like Nikon not going to attend Photokina 2020?
That’s what a Photokina 2020 press release unveils (emphasis mine):
“We look forward to strong demand and applications from both the new and the classic segments of companies like Canon, CEWE, GoPro, Sony, Panasonic, Kodak Alaris, Sigma, Tamron, Carl Zeiss, Hasselblad, Hahnemühle, Arri, Rode Mikrophones, DJI and Insta360”, says Christoph Werner, Vice President of Koelnmesse. These are contrasted by cancellations, including from Leica, Nikon and Olympus.
It’s not just Nikon to let us puzzled. Leica is a traditional German camera manufacturer and maybe it is even weirder that they do not partecipate to Photokina 2020. Wonder if there are more, untold reasons that motivated Nikon, Leica and Olympus to not attend Photokina 2020.
You might have heard about the outcry that a Leica promotional video caused in China.
The short flick published by Leica (see below) shows a news photographer covering the protests around Beijing’s Tiananmen Square in 1989. The promotional video shows the photographer hiding and running from policemen and then taking the iconic picture of “Tank Man”. At the end the Leica logo in shown. But it seems there was no Leica camera involved.
As renowned German newspaper Der Spiegel reports, none of the photographers covering the protests and the crackdown were using a Leica. Jeff Widener (AP), Charlie Cole (Newsweek), Stuart Franklin (Magnum) and Arthur Tsang (Reuters) have confirmed to Der Spiegel that they used Nikon cameras and not Leicas.
And here is the Leica promotional video:
All this mess caused the term “Leica” to get banned in China, which is weird since Leica partners with Huawei. Reuters reports that people searching for the term “Leica” in China receive warnings that they are violating laws.
Btw, Der Spiegel‘s article about the Leica video is titled “Real Photographers use Nikon” :-)