Have Canon And Nikon Lost The Full Frame War? Latest Japan Market Figures Suggest So

Full Frame War

BCN rankings for the market figures 2019 in Japan are out. If there was a full frame war, there is only one winner.

If you look at the image on top you can clearly see that only one manufacturer managed to increase unit and value sales for compact cameras, APS-C cameras, and full frame cameras. Oh, it’s Sony.

Canon and Nikon sale figures are rather bad with the exception of the Canon’s full frame unit sales (up 6%, but value sales down 7%). Sony is now the leader in full frame camera sales (in Japan, but we can assume it reflects the global trend). No more full frame war.

full frame war

If you wonder how big the share of full frame cameras is compared to other systems, have a look at the image below. You’ll see it’s much less than you might have thought (these are figures for the Japanese market).

full frame war
[via Mirrorless Rumors]

Nikon Is Dying, Say These YouTubers (but there is hope)

Nikon

Apocalyptic camera industry conspiracies seem to never end.

Tony & Chelsea Northrup say Nikon is dying, but there might be hope.

Nikon is expecting to lose $92 MILLION in 2020 on its camera business. That’s bad, but it gets worse – Nikon is planning to reduce R&D, so we can expect the rate of their technical advances to decrease. Nikon is also predicting that their market share will decrease, and the total market size is decreasing, so their revenue will inevitably drop.

We believe Nikon can pull through this, but their current plans might not be the right plans. We believe they should cater to existing DSLR customers rather than trying to push everyone to their mirrorless Z system. We believe the Z system is an area for long-term growth, but producing F-mount products will help raise cash to keep the business running in the short term. Finally, we believe Nikon should INVEST and take an even bigger loss for a couple of years, allowing them to grow their market share instead of cutting it.

Nikon’s possible imminent dead and possible ways to avoid it are further discussed in the video below.

Canon vs Sony vs Fuji vs Nikon: Continuous 4K Video Shooting With Eye AF

Eye Af

Geek alert! A Canon vs Sony vs Fuji vs Nikon shootout on Eye AF performance.

Here is a 22 minutes video where Hidema Nakajima compares the Eye AF of various mirrorless cameras. To be more precise, he compares the Eye AF performance while shooting 4K video. The compared cameras are the Canon EOS R, Nikon Z 6, Sony a9, and Fujifilm X-T3.

Canon released firmware updates for the Canon EOS R and EOS RP that dramatically improved AF performance. More Canon EOS R Eye AF comparison reviews are here and here.

Canon Seems To Be Lagging In Mirrorless Camera Sales 2018

Japanese Site Toyokeizai Published Some Statistics On The Mirrorless Camera Market In 2018. The Data Comes From Techno System Research,

Japanese site Toyokeizai published some statistics on the mirrorless camera market in 2018. The data comes from Techno System Research, a private marketing research company.

There is nothing really new here. Sony is the top dog in mirrorless sales, followed by Canon and the rest of the pack.

  • Sony 42.5%
  • Canon 19.8%
  • Fujifilm 17.5%
  • Olympus 8.4%
  • Panasonic 7.0%
  • Nikon 4.6%

A note of caution. I was not able to understand for sure if the used data refers to the Japanese market or to the global market, though I tend to believe it’s the latter.

Given that we are almost in 2020 I wonder if these stats really matter.