At Canon They See Impossible – Strange Ad Pointing To Teaser Page

imp

Thanks to the reader who sent this.

An ad appeared on the New York Times, pointing to this page where Canon is teasing us with the following text:

THIS MESSAGE GOES

OUT TO FEAR, DOUBT,

LOGIC AND REASON.

To excuses, distractions, procrastination, inertia, critics, cynics,

realists, pessimists, resistance, conventional wisdom.

To the peanut gallery, the so-called experts, the good enoughs,

the urges to pass the buck,

the easy way out, the snooze button, the panic button,

and to that little voice in the back of your head that says,

“It can’t be done.”

To all of it, we apologize.

Because we don’t see what you see.

AT CANON, WE SEE IMPOSSIBLE

Very cryptic, and a bold statement too! The site shows a clock counting down. At the time of writing, 37 hours and 48 minutes are left to the teased event.

It appears to point to something important. New lenses? A new sensor? Or, eventually, a serious and pro-grade mirrorless camera?

Thoughts and comments welcome. Let me know what you think.

Update:
Below you see the ad on the New York Times. The pic of the NYT page up on davetutin.com

nyt
  • animalsbybarry

    Definitely hints at an important anouncenment early this week.
    Im surprised Canon rumor sites are not already aware and posting what it is.

    • 2344523534534534

      “..Definitely hints at an important anouncenment early this week”

      hell i hope you did go to college you are such a genius….

    • Wade Marks

      When a company promises to do the impossible it had better be good.

      That being said, Canon has a history of putting these teasers out and in disappointing people. Ironically, Canon often puts out better teasers for the less exciting stuff than for the good stuff.

      Add the fact that there are no good rumors concerning new cameras or lenses imminent. If Canon somehow were to announce a breakthrough camera they would have kept it amazingly secret.

      Perhaps Canon is going to sponsor a science contest…

  • Canon’s Page says it’s more than 45H away, yet your Image says it’s a little less than 38H away. Ю

    For the past month or two many Websites have been selling Canon Products at a considerable discount. I suspect a Sensor with a wide dynamic range and moderate amount of MP (but still FF) is coming; it must be something to change the Lineup (especially innovative).

    • Sid Penance

      I imagine the time difference simply being a matter of time zones. I am here in Los Angeles & I see the 45+ hour, also.

      • Adrian Crawley

        I’m in Ireland and its showing just under 36 hours now, which would be 9 a.m. Tuesday morning (GMT)

      • Phonko

        45 hours away will still be 45 hours away regardless of time zones.

  • animalsbybarry

    Another Canon photography contest.

    • DouglasGottlieb

      I almost guessed it is something boring, redundant and not in their area of expertise, like cloud storage. Then I remembered that they did that in June…

  • DouglasGottlieb

    A pro grade FF mirrorless at last?

    Canon joins M43?

    A limited edition white EOSM in a matching Stella McCartney handbag?

    • tor2

      The last one, a white limited edition EOSM in a matching Stella McCartney handbag + a photo contest!

      – Amazing inovation by Canon for the 21th century –

    • peevee

      They are no smart enough and bold enough to join m43. They will only see the risks, not rewards of actually having both the strongest mirrorless standard AND the strongest photographic brand.

      • DouglasGottlieb

        You’re probably right. Joining M43 would be too bold and smart.

  • DouglasGottlieb

    I hope it isn’t a super high Rez sensor in a super giant plastic blob

  • e344535345

    something like red bull does….. some event for US photographer.
    canon supporting some photographer to do crazy jobs…..
    boring for the rest of us….
    hell it´s a US advertising.. not a japan global add. use your brain guys…

    • canon insider

      close….

      • Wade Marks

        An event using Scott Kelby.

  • kitkat

    Look at the Logo…Copier all the way. A new boring Copying Machine!

  • Dave Tutin
  • Troy Past

    Well considering Canon took up so much space in the new york times, I say they are going for something of a game changer. I would say based on the comments about pessimists they are going to do something rather unlike Canon – something nonconservative and bold. Perhaps a move in a new direction of sesnor technology that many have been saying Canon should abandon and buy Sony’s. I think it will be something more than just an introduction of a new camera, especially so soon after Photokina.

    • canon insider

      ít has to do with photography.. not printing.
      but it is not a new camera.

  • peevee

    Mirrorless Rebel.

    • DouglasGottlieb

      That could be cool

      • whensly

        or a dual system where there is a mirror and an EVF hybrid so you can see organically AND also use the EVF when shooting video instead of the crappy LCD.

  • auri

    Doesn’t matter what canon brings I have completly lost faith in canon and like me I know allot of people they moved to sony or Panasonic. so good luck canon you lost your customers.

  • chilipilot

    i guess, canon wants to apologise for the lame 7d mk2 sensor-technology (aka “little bit better than the 2009 sensor and quite the same as the 70d sensor”)…

    for me – personally – that would be a “revolutionary” improvement. well, kind of…

  • 3D PRINTER

    It is a Canon 3D printer! see the cube logo

    • Wade Marks

      The 3d printer idea is not a bad guess at what this announcement could be about…

      • canon insider

        it is not a 3D printer.
        the 3D printer market is still too small for canon.

        canon is not doing medium format because the market is to small.
        and MF would be something in there line of products.

        so canon will not go into this niche of 3D printers (yet).
        think in a different direction.
        what are the first words?

        THIS MESSAGE GOES

        OUT TO FEAR, DOUBT,

        LOGIC AND REASON.

        • Wade Marks

          A Scott Kelby teaching series / tour? To help people over their fears and doubts as a photographer? To help people see the impossible?

  • canon insider

    i am not saying it has to do with scott kelby .. but it has to do with scott kelby.

  • Guest

    Will the icon at top left means something?

    By the way , the message seem fight back some kind of people which feel upset with canon’s slow action with some kind of camera product(because of the words “button”…..it maybe …..

    a mirrorless which canon seems not likely to put great effort?

    A camera(any kind) which can take photo in ultra high dynamic range even at backlighting sunset?

    A foveon like multilayer sensor which take ultra realistic color tone and high DR?

    A super compact FF DSLR which as small as sorry’s A7 series?

    I don’t know , will tell you tomorrow 😉 but as per the previous history , canon’s highly expected announcement will always disappointed.

  • Angus Chan

    Will the icon at top left means something?

    By the way , the message seem fight back some kind of people which feel upset with canon’s slow action with some kind of camera product(because of the words “button”…..it maybe …..

    a mirrorless which canon seems not likely to put great effort?

    A camera(any kind) which can take photo in ultra high dynamic range even at backlighting sunset?

    A foveon like multilayer sensor which take ultra realistic color tone and high DR?

    A super compact FF DSLR which as small as sorry’s A7 series?

    I don’t know , will tell you tomorrow 😉 but as per canon previous history , it always disappointed me.

  • jonasyuan.com

    Somebody said it could be a tough camera, and I think it maybe the case. Look at the stock value of the Go Pro taking off.

  • infrared photographer

    it´s a go-pro like camera that will do infrared too.

  • DouglasGottlieb

    Canon will become a subsidiary of Yongnuo? 😉

    • canonwatch

      lol 🙂 Good one!

  • Interesting! Some competition with Sony!

    Here another Canon protog I’ve interviewed if you want to see

    http://ilovehatephoto.com/2014/10/06/pro-photographer-qa-with-thomas-delahaye/

  • 3D Printer!

  • Kausthub Desikachar

    The counter now stopped at 00:00:00, but no news anywhere!!!! What a scam!!!!

    • Wade Marks

      Here in the US the counter is still ticking down…shows about 8 hours now…

  • Jimmy Goodwood

    So it looks like the countdown has ended and nothing from Canon?

    • Datalook

      It’s pathetic 🙂 The counter stands at 00:00:00 and just stands… Incredible

      • Jimmy Goodwood

        Move along. Nothing to see here!!