Sigma Wants To Make A “Very Unique Lens That Never Existed”

Sigma 18-35mm f/1.8 DC HSM Art lens

In an interview with c|net, Mr. Kazuto Yamaki, CEO of Sigma, said some very interesting things. Judge for yourself:

What new models can we expect? Replacements for mainstay lenses like the 70-200mm or models that fit into the holes of your competitors’ product lines?
Yamaki: We have two directions. We have to develop the traditional lenses like the 50mm f1.4, but the other direction is that I really want to make a very unique lens that never existed in the market. […] We are always trying to some something new.

Is there anything new coming this year?
Yamaki: We have already announced our products for this year. Next year we will have several new items.

Something nobody else has?
Yamaki: Next year.

A zoom or prime [fixed focal length] lens?
Yamaki: Both. Well, we are still studying it. We’re not sure we can release it to the market. A new product is quite risky. Sometimes we have to give up in the middle of the development. We were very fortunate to complete the 18-35mm f1.8 design.

All this sound very interesting.

1. Sigma wants to make a lens that does yet not exist (it would be the 2nd then, because the 18-35mm f/1.8 was also a total innovation, the first zoom lens with constant f/1.8)
2. There will be new Sigma lenses in 2015
3. These lenses will be zooms and primes

Go on Sigma!

[via c|net]