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Bryce Dallas Howard is the director of “Project Imagin8ion, ” a Ron Howard production.
“NEW YORK, N.Y., June 9, 2011 – Canon U.S.A. Inc., a leader in digital imaging, announced today that Bryce Dallas Howard, one of Hollywood’s most versatile and dynamic young talents both on screen and behind the camera, has been invited by Canon and her father Ron Howard to direct his latest film endeavor, “Project Imagin8ion.” The initiative is the first user-generated photo contest to serve as the foundation for a Hollywood short film, which now boasts the A-list team of Bryce Dallas Howard directing and Ron Howard executive producing, in partnership with Francesca Silvestri and Kevin Chinoy of Freestyle, a full-service development and production company.
Launched on May 22nd, “Project Imagin8ion” encourages photographers of all levels to submit photos based on a series of movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown. The contest pulled in over 8,500 photo submissions on the first day alone and aims to foster dialogue between Canon and a community of photography enthusiasts, inspiring everyone to achieve new levels of creativity. Consumers can visit www.youtube.com/imagination to submit photos through June 14th and to vote on the semi-finalists through June 23rd. Throughout the promotion, Ron Howard, Bryce Dallas Howard and Freestyle, with the help of Canon experts and the Project Imagin8ion community, will narrow down the submissions and ultimately select eight winning photos – one from each movie theme category – to become the basis and inspiration for a short film shot with Canon EOS DSLR cameras and lenses.” Canon USA