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Canon EOS M: A Camera For The Ladies (according to Canon), And To Be Released In September

DC Watch (machine translated) published an interview with some Canon executives. The interview is rather long. A few of the discussed points:

  • The EOS M should be released to the public in mid September
  • The EOS M‘s target are women. According to Canon they prefer not to have a bulky DSLR in their hands
  • m43 is no competition since the sensor is too small
  • From the beginning the goal was to make the EOS-M as good as other EOS DSLR cameras. And to make it small and light.
  • First goal is to reach a 15% of the mirrorless market share in Japan (by October)
  • Shutter from the EOS DSLR series has been miniaturized to fit into the EOS-M
  • PowerShot G1 X sales are still strong (production is 30.000 units per month)
  • A Four Thirds sensor would bring an even further advantage in miniaturization but Canon wanted to make it fully EOS compatible
  • Canon chose to have phase detection pixel on sensor because that technology works better than contrast AF on moving objects
  • EOS-M mount can not accommodate a full frame sensor
  • There is no plan for a FF mirrorless
  • No plan for now to make an adapter for FD lenses.

 

EOS M pre-order links:

USA & world-wide:

EOS M page on Amazon (click here), Adorama (click here), B&H (click here)
EOS M Black at Amazon (click here), Amazon UK (click here), Adorama (click here) and BHphoto (click here).
EOS M White at BHphoto (click here).
EOS M 22mm pancake at Amazon (click here), Adorama (click here) and BHphoto (click here).
EOS M 18-55mm kit lens at Amazon (click here), Adorama (click here) and BHphoto (click here).
EOS M adapter at Amazon (click here) and BHphoto (click here).
EOS M Flash at Amazon (click here), Adorama (click here) and BHphoto (click here).

Germany (Amazon DE): EOS M black with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EOS M white with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EOS M red with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EF-M 22mm 1:2 STM Pancake lens for €249 (click here), EF-EOS M Adapter for €129 (click here), wexcameras.de (click here)

Italy: Amazon IT (click here)

UK: Amazon UK (click here)

More pre-order options here.

[via DCwatch]
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