Canon EOS M: A Camera For The Ladies (according to Canon), And To Be Released In September

DC Watch (machine translated) published an interview with some Canon executives. The interview is rather long. A few of the discussed points:

The EOS M should be released to the public in mid September
The EOS M‘s target are women. According to Canon they prefer not to have a bulky DSLR in their hands
m43 is no competition since the sensor is too small
From the beginning the goal was to make the EOS-M as good as other EOS DSLR cameras. And to make it small and light.
First goal is to reach a 15% of the mirrorless market share in Japan (by October)
Shutter from the EOS DSLR series has been miniaturized to fit into the EOS-M
PowerShot G1 X sales are still strong (production is 30.000 units per month)
A Four Thirds sensor would bring an even further advantage in miniaturization but Canon wanted to make it fully EOS compatible
Canon chose to have phase detection pixel on sensor because that technology works better than contrast AF on moving objects
EOS-M mount can not accommodate a full frame sensor
There is no plan for a FF mirrorless
No plan for now to make an adapter for FD lenses.

EOS M pre-order links:

USA & world-wide:

Germany (Amazon DE): EOS M black with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EOS M white with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EOS M red with EF-M 18-55mm 1:3,5-5,6 IS STM lens and Speedlite 90EX for €849 (click here), EF-M 22mm 1:2 STM Pancake lens for €249 (click here), EF-EOS M Adapter for €129 (click here), wexcameras.de (click here)

Italy: Amazon IT (click here)

[via DCwatch]