Canon Europe press release:
LONDON, August 12, 2013 – Canon Europe, world-leader in imaging solutions, is sponsoring a WWF expedition to the Laptev Sea in Siberia as part of its role as Conservation Imaging Partner of WWF International. This is the second WWF Arctic expedition in 12 months, following a successful research trip entitled ‘Sailing to Siku – Voyage to the Last Ice Area’ in the summer of 2012.
WWF International is mounting the expedition to the Taimyr Peninsula in the Laptev Sea, one of the least explored areas of the Russian Arctic, from 13-26 August. Its aim is to determine, by collecting the required genetic material, if there are genetically-distinct Laptev populations of walrus and polar bear, or whether the animals in the Laptev Sea are related to one or more of the adjacent populations. The answer to this question is required for development of effective status monitoring systems for both species and to determine the actions needed for their protection.
Alongside the scientists on board, Russian wildlife photographer Alexey Ebel will be participating in the expedition to capture the expedition through images. Alexey Ebel is sponsored by Canon for this expedition, and will be using Canon camera and lens equipment.
“As the latest chapter of our partnership, we’re proud to support WWF International on this latest Arctic mission,” commented Cyp da Costa, Brand Communications Director, Canon Europe. “Imaging has a powerful role to play in scientific research, and on the Laptev Sea expedition Canon imaging equipment and expertise will help WWF record and promote awareness of the state of the environment and climate change.”
Clive Tesar, Head of Communications and External Relations WWF-Global Arctic Programme commented, “Canon’s support is vital to helping us crack this mystery of whether the animals in the Laptev are related to surrounding populations. It’s also a great opportunity to share this almost unknown part of the world through photography and video, making the Arctic real to people worldwide.”
Canon Europe has been a conservation partner of WWF International since 1998. The continued partnership demonstrates Canon Europe’s dedication to a sustainable future in which humans live in harmony with the natural world. The partnership includes support for a range of initiatives beyond Arctic expeditions, including continued sponsorship of the WWF-Canon Global Photo Network and photography training for WWF employees.