Canon's press release:
Canon to sponsor four years of the IAAF World Athletics Series, beginning in 2013
TOKYO, November 14, 2012—Canon announced today that the company will be an Official Partner of the IAAF World Athletics Series from 2013 to 2016, including two editions of the IAAF World Championships.
Canon will sponsor a total of 15 IAAF World Athletics Series events, including the IAAF World Championships in Moscow, Russia, which will take place in August 2013, and the IAAF World Championships in Beijing, China, scheduled for August 2015.
Boasting a rich history, the IAAF held its inaugural World Championships in 1983 in Helsinki, Finland, making next year's event in Moscow the 14th to date. The Canon Group, which has long focused on promoting sports, decided to sponsor the championships based on shared goals with the IAAF, which celebrates its 100th anniversary this year, of “contributing to the promotion and development of athletics worldwide and its values of universality and excellence.”
At numerous sporting competitions both in Japan and overseas, Canon has provided behind-the-scenes support to members of the press covering these events, including camera and lens maintenance services and product loans. To further improve on-site media support at each Canon-sponsored IAAF competition, the company will establish a camera service center at each event to assist the numerous journalists and sports photographers from various countries and regions across the world.
As an Official IAAF Partner, various Canon input and output products will be designated as official products of the IAAF World Championships, including cameras, lenses, video cameras, copiers, multifunction devices, printers, scanners, facsimile machines and projectors.
Through the use of Canon products and technologies, the Canon Group will continue contributing to the advancement of sports.
IAAF World Championships in Athletics: Canon Sponsorship Overview
World governing body:
International Association of Athletics Federations (IAAF)
Event Dates Location
IAAF World Cross Country Championships Mar. 24, 2013 Bydgoszcz, Poland
IAAF World Youth Championships Jul. 10-14, 2013 Donetsk, Ukraine
IAAF World Championships Aug. 10-18, 2013 Moscow, Russia
IAAF World Indoor Championships Mar. 7-9, 2014 Sopot, Poland
IAAF World Half Marathon Championships Mar. 29, 2014 Copenhagen, Denmark
IAAF World Race Walking Cup May 3-4, 2014 Taicang, P.R. of China
IAAF World Junior Championships Jul. 22-27, 2014 Eugene, OR, U.S.A.
IAAF Continental Cup Sep. 13-14, 2014 Marrakech, Morocco
IAAF World Cross Country Championships Mar. 2015* TBD
IAAF World Youth Championships Jul. 2015* TBD
IAAF World Championships Aug. 22-30, 2015 Beijing, P.R. of China
IAAF World Indoor Championships Mar. 2016* TBD
IAAF World Half Marathon Championships Mar. 2016* TBD
IAAF World Race Walking Cup May 2016* TBD
IAAF World Junior Championships Jul. 2016* TBD
Anticipated month the event will take place; specific date(s) yet to be determined.